题目内容

You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:

“I can't believe it-Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group.They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”It is true, because everyone knows an ad is trying to persuade you to buy something.However, you don't know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so as to ________.

A. get the sweater at a lower price

B. be heard by people around

C. be admired by other shoppers

D. decide on buying the sweater

2.Lorenzo Bertolla is ________.

A. a very popular male singer

B. an advertising agency

C. a clothing company in Rome

D. the brand name of clothes

3.What can we infer from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tends to be more easily influenced by all kinds of ads.

C. That traditional advertising is too direct may lead to its decreasing effectiveness.

D. Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the passage?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

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Six years ago at the age of 35,I suddenly decided I wanted to learn the cello(大提琴).Straight away I rented an instrument and appeared before Wendell Margrave,professor of musical instruction.

"You can be as good as you want to be,"Margrave said rather mysteriously.On a piece of paper he drew the notes E and F.He showed me where to put my fingers on the neck of the cello and how to draw the bow.Then he entered my name in his book: 10 am,Tuesday.Tuesday followed Tuesday,and soon it was spring.

Thus began my voyage out of ignorance and into the dream.E-F,E-F,we played together—and moved on to G.It was a happy time.I was again becoming something new,and no longer trapped as the same person.Surely the most terrible recognition of middle life is that we are past changing.We do what we can already do.The cello was something I couldn't do.Yet each Tuesday this became less and less true.Riding home on the bus one snowy night and learning the score of Mozart's C-Major Quintet(莫扎特的C大调五重奏),I felt the page burst into music in my hands.I could by then more or less read a score,and was humming(哼唱)the cello line,when suddenly all five parts came together harmonically(和谐地) in my head.The fellow sitting opposite stared.I met his glance with tears,actually hearing the music in my head for the first time.Could he hear it too, perhaps?No,he got off at the next stop. As the years slipped by,my daughter grew up,playing the piano well.My goal was that she and I would one day perform together.I also wanted to perform in public with and for my peers,and to be secretly envied.I continued to play,to perform,but it is not the same.Before,when I heard a cello,it was all beauty and light.Now,as the TV camera gets close to Rostropovich's face,I recognize that his smile shows his incredible determination.Even for him,the cello is a difficult instrument that doesn't respect your ambitions.I picked up my cello and practiced.As good as I wanted to be,I am as good as I'm going to get.It is good enough.

1.From the first two paragraphs,we can learn that_______ . .

A. the author already knew some cello basics

B. the author went to a cello lesson every Tuesday

C. the author bought a cello after he decided to learn it

D. Wendell Margrave was a famous but mysterious professor

2.The author writes that "it was a happy time" in Paragraph 3 mainly because .

A. he felt very bored with his new life

B. it was beautiful to be able to hear the music in his mind

C. Professor Margrave made learning the cello very easy for him

D. he enjoyed the feelings of growth and getting closer to his dream

3.From the last paragraph,it can be inferred that the author .

A. put on shows with his daughter

B. was determined to catch up with Rostropovich

C. is happy to have kept up his personal development

D. was confident that his peers would envy him for his cello playing ability

4.The purpose of the article is mainly to .

A. show his deep gratitude to his cello tutor

B. advise readers on how to improve their cello skills

C. describe his incredible efforts to overcome difficulties

D. encourage readers that it's never too late to pursue their dreams

Kitchen waste refers to deserted or uneaten refuse produced by household kitchens. It is heavy in weight and can not easily be disposed(处理)of like other garbage due to dampness.

Separating kitchen waste from other waste can help to reduce organic matter in landfills, reducing smell and waste liquid and protecting disposal equipment. It is therefore necessary to perform garbage classification when disposing of kitchen waste.

There are special garbage trucks to process kitchen waste. Labeled “Kitchen Waste”, the beds of the trucks are covered in a hermetic(密封的) metal topper to contain the smell of the rotting organic waste. There are two sizes of the trucks—the smaller ones are designed to move through narrow streets, especially in the old-fashioned hutong, the larger ones are for wider streets.

Everyday, they stop at the residential(居住的) communities in Xicheng district, pick up their kitchen waste and carry it to the kitchen waste transfer buildings nearby. And Fengrongyuan residential community is one of them. It has 10 residential buildings and 606 families. In the afternoon. Two garbage trucks arrive at the community to collect its kitchen waste. The community now has 31 sets of garbage cans. Every set has three cans in different colors, green for kitchen waste, blue for recyclable waste and grey for other garbage.

Yang Kun, an official of Financial Street office, said that if residents in the community can respect the waste regulations and make it a standard practice in their daily life, they could be rewarded for their efforts.

After the two trucks are loaded with kitchen waste at Fengronfyuan, they will leave for the Xibianmen garbage storage building, where they are weighed before driving to an area to unload. The building has six big boxes to contain the kitchen waste.

To save resources and promote the disposal of household waste, the first step is garbage classification as conducted by residents.

1.What can be learned about kitchen waste from Paragraph1?

A. It is too damp and heavy to easily dispose of.

B. It can be as easily disposed of as other garbage.

C. It helps to reduce organic matter in landfills.

D. It is necessary for garbage classification.

2.What is needed to prevent the organic waste letting out smell?

A. Trucks with a hermetic metal popper.

B. Trucks labeled “Kitchen Waste”.

C. Wider streets for garbage trucks.

D. Waste transfer buildings nearby.

3.Where is the kitchen waste weighed before being unloaded?

A. Old-fashion hutong.

B. Xicheng district.

C. Fengrongyuan residential community.

D. The Xibianmen garbage storage building.

4.What’s the main idea of the text?

A. Kitchen waste does harm to the disposal equipment.

B. It’s a practice to respect the waste sorting regulations.

C. The disposal of kitchen waste is aimed to save resources.

D. The disposal of household waste begins with garbage classification.

Babies should be given peanut early - some at four months old - in order to reduce the risk of allergy(过敏), according to new US guidance.

Studies have shown the risk of peanut allergy can be cut by more than 80% by early exposure(接触). The National Institute of Allergy and Infectious Diseases said the new guidance was "an important step forward".

However, young children should not eat whole peanuts, because of the risk of choking.

Allergy levels are soaring in the US and have more than quadrupled since 2008. It is a pattern replicated across much of the Western world as well as parts of Asia and Africa. Parents are often wary about introducing peanut and in the past have been advised to wait until the child is three years old.

According to the new guidelines, children with other allergies or severe eczema should start on peanut-containing foods at between four and six months old, with medical supervision(监管). Babies with mild eczema should have peanut-containing food at about six months old. Those with no eczema or allergies can have peanut-containing food freely introduced.

Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, said: "We expect that widespread implementation of these guidelines by healthcare providers will prevent the development of peanut allergy in many susceptible children and ultimately reduce the prevalence of peanut allergy in the United States."

Michael Walker, a member of the European Academy of Allergy and Clinical Immunology, said: "The guidelines are based on sound medical research carried out in the UK. UK parents should consult their GP, bringing attention to the guidelines if necessary, before attempting peanut allergy prevention in their infant themselves."

Professor Alan Boobis, from Imperial College London, said: "The previous(之前的) view that delaying(延迟) the introduction of allergenic foods decreases the risk of food allergy is incorrect and... if anything, the exclusion(除去) or delayed introduction of specific allergenic foods may increase the risk of allergy to the same foods, including peanut."

1.The new US guidance may agree that _________ .

A. children can have peanut-containing food freely

B. parents can feed kids peanut until they are three

C. early exposure to peanut can reduce peanut allergy

D. young children should not eat whole peanut to avoid allergy

2.The underlined word in Paragraph 6 means __________ .

A. easily influenced

B. seriously disabled

C. mentally healthy

D. terribly tired

3.What can we learn from Michael Walker?

A. The use of the guidelines should be limited in the UK.

B. The guidelines are scientific and thus can be trusted.

C. Parents should do peanut allergy prevention themselves.

D. Many doctors in the UK don’t agree with the guidelines.

4.What might be the author’s purpose of writing this passage?

A. To warm parents of the possible danger peanut may bring.

B. To recommend delaying the introduction of allergenic foods.

C. To compare two different scientific research on peanut allergy.

D. To introduce a new way of reducing the risk of peanut allergy.

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