A marketing director for a famous computer manufacturer was designing a new advertisement for his company. While researching consumers’ response to his product, he asked, “Ships are commonly referre 题目和参考答案——青夏教育精英家教网—

题目内容

A marketing director for a famous computer manufacturer was designing a new advertisement for his company. While researching consumers’ response to his product, he asked, “Ships are commonly referred to as ‘she’ or ‘her’. What gender （性别）would you give to your computer? Give four reasons to support your answer. ”

A large group of women reported that the computers should be referred to as “he” or “him” because:

①In order to get their attention, you have to turn them on.

②They have a lot of data, but are still hard to understand.

③They are supposed to help you solve problems, but half the time they are problems.

④As soon as you buy one, you realize that if you had waited a little longer, you could have had a better model.

The men, on the other hand, said that computers should be referred to as “she” or “her” because：

①The language they use to communicate with other computers is impossible to understand for most men.

②Even your smallest mistakes are stored in the long-term memory and will be remembered forever.

③As soon as you get one, you find yourself spending half your money on accessories (附件) for it.

1．In fact, computers really _______.

A．should be referred to as “she”

B．should be talked about as “he”

C．are neither “she” nor “he”

D．are either “he” or “she”

2．Why did the man ask people such a strange question?

A．Because he was a marketing director of a computer company.

B．Because he was not sure whether to use “she” or “he” for his computer.

C．Because he wanted to make special computers for men and women.

D．Because he was planning an advertisement for his computer.

3．From the women’s answers, we can see _______.

A．they generally don’t know as much about computer as men do

B．they want to use a computer without turning it on

C．they can’t make up their minds when to buy a new computer

D．they love computers as much as they love their husbands

4．Which of the following is NOT implied in the reported answers?

A．Women think computers can solve problems.

B．Women are likely to remember their husbands’ small mistakes.

C．Some women’s computers usually work half the time.

D．Some women believe they might find a better husband if they wait a little longer.

CDAC

练习册系列答案

相关题目

“Is Russia really worth the name BRICs?” asks Anders Aslund, senior fellow at the Peterson Institute for International Economics, in an article for Foreigh Policy. Aslund, who is also co-author with Andrew Kuchins of “The Russian Balance Sheet”, thinks the Russia of Putin and Medvedev is just not worthy of inclusion alongside Brazil, India and China in the list of future economic powerhouses. He writes:

“The country’s economic performance has fallen to such a weak level that one must ask whether it has any say at all on the global economy, compared with the other members of its group. I have just returned from Moscow, which is always dull around this season. For the last seven years, Russia has taken very few measures to improve its economy. Instead, the state has been living on oil and gas. ”

Economically, Aslund has the numbers on his side. The International Monetary Fund figures that the Russian economy will fall by 6.7 percent in 2009, while China will grow 8.5 percent and India 5.4 percent. There is less of a case for Brazil, with a fall of 0.7 percent, but it is still doing

far better than Russia.

But the BRICs are not just about economy. As is mentioned above, it is a marketing device to encourage investors to focus on the big promising players. From an investment standpoint, it could be argued that Russia is leading the BRICs. Its stock（股票）market is up 128 percent this year while around 80 percent is for the other three.

At very least, however, Russia’s economic underperformance and stock market outperfoumance does suggest it is indeed one of the group.

According to the passage, which country will enjoy the biggest increase in 2009?

A．China. B．Russia. C．Brazil. D．India.

According to Aslund, Russia shouldn’t be a BRIC partly because_______.

A．Russia’s economic performance is far worse than the other three

B．Russia’s leaders are not good at managing economy

C．Russia has taken effective measures to improve its economy

D．Russia will no longer attract investors from other countries

From the passage we know that ________.

A．Anders Aslund is working for the Russian government

B．Russia outperfoumed the other three countries in stock market

C．most people disagree Russia is included in BRICs

D．the BRICs would end up being the BICs sooner or later

The author seems to ________.

A．suggest it’s time to kick Russia out of the BRICs?

B．feel worried about the economy of the BRICs

C．think Russia is worth being one of the group

D．show disappointment to Russia’s economy

Given that many people's moods (情绪)are regulated by the chemical action of chocolate, it was probably only a matter of time before somebody made the chocolate shop similar to a drugstore of Chinese medicine. Looking like a setting from the film Charlie&the Chocolate Factory, Singapore's Chocolate Research Facility (CRF) has over 100 varieties of chocolates. Its founder is Chris Lee who grew up at his parents' corner store with one hand almost always in the jar of sweets.

If the CRF seems to be a smart idea, that's because Lee is not merely a seasoned salesperson but also head of a marketing department that has business relations with big names such as Levi's and Sony. That idea surely results in the imagination at work when it comes to making different flavored(味道)chocolates.

The CRF's produce is "green"， made within the country and divided into 10 lines, with the Alcohol Series being the most popular. The Exotic Series一with Sichuan pepper, red bean (豆).cheese and other flavors一also does well and is fun to taste. And for chocolate snobs，who think that they have a better knowledge of chocolate than others, the Connoisseur Series uses cocoa beans from Togo, Cuba, Venezuela , and Ghana, among others.

44. What is good about chocolate?

A. It serves as a suitable gift.

B. It works as an effective medicine.

C. It helps improve the state of mind.

D. It strengthens business relations.

45. Why is Chris Lee able to develop his idea of the CRF?

A. He knows the importance of research.

B. He learns from shops of similar types.

C. He has the support of many big names

D. He has a lot of marketing experience.

46. Which line of the CRF produce sells best?

A. The Connoisseur Series.

B. The Exotic Series.

C. The Alcohol Series.

D. The Sichuan Series.

47. The words "chocolate snobs" in Paragraph 3 probably refer to people who

A. are particular about chocolate

B. know little about cocoa beans

C. look down upon others

D. like to try new flavors

Is it time to kick Russia out of the BRICs （金砖四国）? If so, it may end up sounding like a famous ball-point pen maker-BIC. An argument is being made that Goldman Sach’s famous marketing device（策略）,the BRICs, should really be the BICs.
“Is Russia really worth the name BRICs?” asks Anders Aslund, senior fellow at the Peterson Institute for International Economics, in an article for Foreigh Policy. Aslund, who is also co-author with Andrew Kuchins of “The Russian Balance Sheet”, thinks the Russia of Putin and Medvedev is just not worthy of inclusion alongside Brazil, India and China in the list of future economic powerhouses. He writes:
“The country’s economic performance has fallen to such a weak level that one must ask whether it has any say at all on the global economy, compared with the other members of its group. I have just returned from Moscow, which is always dull around this season. For the last seven years, Russia has taken very few measures to improve its economy. Instead, the state has been living on oil and gas. ”
Economically, Aslund has the numbers on his side. The International Monetary Fund figures that the Russian economy will fall by 6.7 percent in 2009, while China will grow 8.5 percent and India 5.4 percent. There is less of a case for Brazil, with a fall of 0.7 percent, but it is still doing
far better than Russia.
But the BRICs are not just about economy. As is mentioned above, it is a marketing device to encourage investors to focus on the big promising players. From an investment standpoint, it could be argued that Russia is leading the BRICs. Its stock（股票）market is up 128 percent this year while around 80 percent is for the other three.
At very least, however, Russia’s economic underperformance and stock market outperfoumance does suggest it is indeed one of the group.
【小题1】According to the passage, which country will enjoy the biggest increase in 2009?

【小题2】According to Aslund, Russia shouldn’t be a BRIC partly because_______.

A．Russia’s economic performance is far worse than the other three

B．Russia’s leaders are not good at managing economy

C．Russia has taken effective measures to improve its economy

D．Russia will no longer attract investors from other countries

【小题3】From the passage we know that ________.

A．Anders Aslund is working for the Russian government

B．Russia outperfoumed the other three countries in stock market

C．most people disagree Russia is included in BRICs

D．the BRICs would end up being the BICs sooner or later

【小题4】The author seems to ________.

A．suggest it’s time to kick Russia out of the BRICs?

B．feel worried about the economy of the BRICs

C．think Russia is worth being one of the group

D．show disappointment to Russia’s economy

McDonald's is the world single biggest food provider with annual sales of around $12.4bn. And the company's symbol Ronald McDonald is now （or so the company claims） the word's most recognized person after Santa Claus.

　　The first McDonald's restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.

　　After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald's chain. A year later, Kroc had bought the McDonald brothers' chain of 25 franchises for the equivalent of around $70m（￡44m）. Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc's claim that the chain was his creation.

　　Today, an almost Stalinist cult of personality surrounds Kroc （who died in 1984） at McDonald's, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald's, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac （1968） and the Egg McMuffin （1973）; and helped launch Ronald McDonald —— “in any language he means fun” —— on to television in 1963.

　　Every three hours, a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India （vegetarian-only to avoid offending the non-beef-eating populace） and Israel （non kosher, despite fierce local objection）. McDonald's chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as “If you've got time to lean, you've go time to clean.”

1. McDonald's was founded _____.

A. by a kitchen equipment salesman

B. in California.

C. by a marketing genius called Dick McDonald.

D. after the first World War.

2.What do we know about McDonald's brothers?

A. They were not McDonald's founders although they named the restaurant.

B. Their business was still in depression after several years.

C. They had clear job separation on business.

D. They sold their restaurant to a salesman in 1954.

3. Which is not Kroc's contribution to McDonald's ?

A. He launched the restaurant image Ronald McDonald on to television.

B. Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame

C. He spotted the gap in postwar market for cheap, family-orientated restaurants.

D. He built McDonald's empire with a philosophy which led to its world domination.

4.Which statement is true according to the passage?

A. The single biggest food provider was however, not named after its founder

B. The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world.

C. Employees in McDonald's have no time to lean.

D. The symbol Ronald McDonald, means fun in any language, is said to the word most recognized person after Santa Claus.

Someday a stranger will read your e-mail without your permission or scan the website you’ve visited or perhaps someone will casually glance through your credit card purchases or cell phone bills to find out your shopping calling habits

In fact, it’s likely that some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen.

Psychologists tell us boundaries are healthy, that it’s important to reveal yourself partly to friends, family and lovers at appropriate times. But few boundaries remain. The digital bread crumbs you leave everywhere make it easy for strangers to know who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simply cannot keep a secret.

The key question is: Does that matter?

For many Americans, the answer apparently is “no”.

When opinion polls ask Americans about privacy, most say they are concerned about losing it. 60 percent of respondents say they feel their privacy is “slipping away, and that bothers me”.

But people say one thing and do another. Only a small number of Americans change any behavior in an effort to preserve their privacy. Few people turn down a discount at tollbooths to avoid using the EZ-Pass system that can track automobile movements. Privacy economist Acquisti has run a series of tests that reveal people will give up personal information like social security numbers just to get their hands on a 50-cents-off coupon. But privacy does matter－at least sometimes. It’s like health: when you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.

1.What would psychologists advise on the relationships between friends?

A．Friends should open their hearts to each other.

B．Friends should always be faithful to each other.

C．There should be a distance even between friends.

D．There should be fewer arguments between friends.

2.Why does the author say “we live in a world where you simply cannot keep a secret”?

A．Modern society has finally developed into an open society.

B．People leave traces around when using modern technology.

C．There are always people who are curious about others’ affairs.

D．Many search engines profit by revealing people’s identities.

3.According to the passage, privacy is like health in that _____.

A．people will make every effort to keep it

B．its importance is hardly understood

C．It is something that can easily be lost

D．people don’t value it until they lose it

4.What would be the best title for the passage?

A．Value your health.

B．Treasure your privacy.

C．Boundaries are important between friends.

D．The information age has its own shortcomings.

试题分类