Question

When you were looking for a reliable，honest auto mechanic（机修工），how did you find him？Before you went into that restaurant you recently tried，how did you know that it served great food？If you are like most people on the planet，you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust. Marketers（营销人员）call this friend?to?friend recognition of a business “word?of?mouth”（口碑）advertising.

When you do a great job for your customer or a bad job，people are going to talk about your business. Unfortunately，because we humans seem to feel negative emotions more intensively（强烈地） than positive ones，we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this：Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.

So，to get positive word?of?mouth going for your business in this service?based economy，you've got to do a really outstanding job for everyone，exactly.

And when you do，you build a great reputation (名声). That takes time. But it forms a close link with your customers in a way that no advertising and no promotional（促销的）coupon(优惠券) ever could.

The good news is that because there are so many different businesses chasing after（追赶）your customers' money，people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote (解药) to nonconfidence.

1.According to the passage，whether we go to a place or not depends on ________.

A．business fames B．associates' recommendation

C．particular recognition D．media assistance

2.The underlined word “refer to”in the first paragraph probably means ________.

A．说明 B．提及 C．提供参考 D．适用于

3.The passage says that customers won’t believe the services are good until__________.

A．they get some promotional coupons

B．the business chase after their money

C．they themselves are treated well

D．they see the advertisement is good enough

4.The underlined word “nonconfidence”in the last paragraph probably means ________.

A．service imperfection B．service advertisement

C．customers' protection D．customers' distrust

5.What is the main topic of this passage?

A．A company can rely on its associates to survive.

B．A person should rely on his friends for business.

C．Advertising can make customers believe it's wonderful.

D．A good name will bring you money.

Answer 1

1.B

2.C

3.C

4.D

5.D

【解析】

试题分析：“口碑”——好的口碑形成不易，但好的口碑会给带来经济效益。

1.If you are like most people on the planet，you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust.”（如果和这个星球上的大多数人一样,你想降低遇到倒霉意外的风险,那么你就会去问一个你信任的人他所信任的事物。）可知，我们是否去一个地方并非取决于A．business fames商业信誉C．particular recognition特殊表彰；D．media assistance媒体援助；而是B．associates' recommendation朋友的推荐，故该题正确答案为B.

2.you asked people you trust to refer to a business they trust. 结构：该句谓语结构为ask sb to do sth，you trust为定语从句修饰people;；they trust也是定语从句而其先行词为a business，那么该句句意就应为：那么你就会问一个你信任的人他所信任的事物。即让你所信任的人告诉你他所信任的事物的相关信息。故该题正确答案为C.

3.Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.”可知，顾客们只有在受到良好的服务后，才会认可该服务。故该题正确答案为C.

4.A．service imperfection服务的瑕疵；B．service advertisement服务广告；C．customers' protection客户保护；D．customers' distrust顾客的不信任，根据语境可知，该名词所对应的主语That指代的是上文所提到的“people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with”人们一定会谈论到你，那么就创造了一支免费推销大军——一支由兴高采烈的顾客组成的，迫不及待地想告诉所有人他们知道你公司的业务有多好的大部队。这显然是对于顾客的不信任的一剂良药。故该题正确答案为D.

5.

考点：社会经济类说明文的阅读