Question

【题目】Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public，and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars，business and personal computers，and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “ company cars” and computers. With such viewers，these programs don't need high ratings to stay on the air.

【1】Television sport programs on weekend afternoons __________.

A. result in more sport events

B. get more viewers to play sports

C. make more people interested in television

D. bring more money to the television networks

【2】Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers.

B. Because the advertisers would be off work.

C. Because television programs would go slowly.

D. Because viewers would pay less for watching television.

【3】In many families, men make decisions on __________.

A. holiday trips

B. sports viewing

C. television shopping

D. expensive purchases

【4】The ratings are not important for golf and tennis programs because __________.

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

【5】What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Rich viewers contribute most to television companies.

C. Sports are gaining importance in advertising on television.

D. Commercial advertisers are the major sponsors of sport events.

Answer 1

【答案】

【1】D

【2】A

【3】D

【4】C

【5】C

【解析】

【1】事实细节题。根据第二段最后一句可知，这个时段直播体育赛事，可以使广播电视网络以相对高的价格来出售广告时间，即让他们可以赚到更多的钱。

【2】事实细节题。根据第二段. . . Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. 以及. . . especially among male viewers who may not watch much television at other times during the week. 可知，一般来说，周末看电视的人很少，如果没有体育节目，便几乎没有人在周末看电视了。

【3】推理判断题。根据第三段最后一句可知，家里的一些决定是由男人做出的，如购买电脑、汽车或者人寿保险等，这些都属于高消费，故答案为D项。

【4】推理判断题。根据最后一段的描述可知，这些赛事的观众都是最为富有的人，这些节目的收视率不必太高，这些富人的消费水平都较高，他们往往购买一些昂贵的东两。

【5】主旨大意题。概括全文可知，体育赛事的播出尤为重要，因为它们吸引着各层次的观众，为投放广告带来了巨大的商机。