题目内容
Earlier reports carried by the official Pakistan news agency quoted the ministry __________that Bhutto was killed.
A.saying B.said C.to say D.being said
We might like to think we're not influenced by other people, but a new study into the group-buying mechanisms(机制) - like those used on coupon(优惠券) sites such as Groupon and LivingSocial - reveals that telling buyers who come later to the offer how many have already signed up increases the number of purchasers.
Researchers at the University of Toronto's Rotman School of Management wanted to understand why group buying sites that have entered the market recently have enjoyed greater success than those operating a decade ago, such as Mercata and MobShop.
Earlier attempts typically left potential buyers waiting for days before confirming whether or not they had got the offer they had signed up for.
“We think one of the reasons group-buying has been successful recently is because of the short time horizon,” says Rotman Professor Ming Hu, who co-wrote the study with Professor Mengze Shi and PhD student Jiahua Wu. “It allows for a herding effect.”
Another reason is the use of an information structure that discloses to later arrivals how many have already signed onto the deal.
Researchers looked at two ways of designing the purchasing mechanism for a group buy:a simultaneous mechanism, where no one knows how many buyers have come before them, and asequential(连续的) mechanism, where a second group of buyers has the advantage of knowing the size of the first group.
The researchers' analytical(分析的) model shows the most successful mechanism is the sequential one because it eliminates uncertainty for those coming later to the deal, and improves the confidence of those who sign on early, as they're able to track the numbers of those who come after them.
“That boosts confidence,” says Professor Hu, who teaches operations management. Deals for "luxury" services, versus everyday items, work better in a group buy scenario(方案) because they offer consumers a greater benefit.
【小题1】It can be learned from the text that ______.
A.the short time horizon is the reason why group-buying has been successful. |
B.a simultaneous mechanism is where a group of buyers has the advantage of knowing how many people have signed up. |
C.a sequential mechanism allows a herding effect which boosts the confidence of the buyers. |
D.researchers at the University of Toronto's Rotman School of Management carried out an experiment about why group buying sites entered the market successfully, such as Mercata and MobShop. |
A.to become or to make something greater in amount, number, value |
B.to remove or get rid of something |
C.to deliberately not include something in what you are doing or considering |
D.to make something known to somebody |
A.Secret for marketing success – boosting confidence. |
B.Secret for group-buying mechanism—herding effect. |
C.Comparison between a simultaneous mechanism and a sequential mechanism. |
D.What others do influences our decisions. |
A few months ago as I wandered through my parents’ house, the same house I grew up in, I had a sudden, scary realization. When my parents bought the house, in 1982, they were only two years older than I am now. I tried to imagine myself in two years, ready to settle down and buy the house I’d still be living in almost 30 years later.
It seemed ridiculous. On a practical level, there’s no way I could afford to buy a house anytime soon. More importantly, I wouldn’t want to. I’m not sure where I’ll be living in two years, or what kind of job I’ll have. And I don’t think I’ll be ready to settle down and stay in one place.
So this is probably the generation gap that divides my friends and me from our parents. When our parents were our age, they’d gotten their education, chosen a career, and were starting to settle into responsible adult lives.
My friends and I – “Generation Y” – still aren’t sure what we want to do with our lives. Whatever we end up doing, we want to make sure we’re happy doing it. We’d rather take risks first, try out different jobs, and move from one city to another until we find our favorite place. We’d rather spend our money on travel than put it in a savings account.
This casual attitude toward responsibility has caused some critics to call my generation “arrogant”, “impatient”, and “overprotected”. Some of these complaints have a point. As children we were encouraged to succeed in school, but also to have fun. We grew up in a world full of technological innovation: cellphones, the Internet, instant messaging, and video games.
Our parents looked to rise vertically(垂直的)--starting at the bottom of the ladder and slowly making their way to the top, on the same track, often for the same company. That doesn’t apply to my generation.
Because of that, it may take us longer than our parents to arrive at responsible, stable adulthood. But that’s not necessarily a bad thing. In our desire to find satisfaction, we will work harder, strive for ways to keep life interesting, and gain a broader set of experiences and knowledge than our parents’ generation did.
【小题1】When the author walked through her parents’ house, she _______.
A.was frightened that she had no idea what she wanted from life |
B.started to think about her own life |
C.realized I should buy a house. |
D.wondered why her parents had settled down early |
A.Their attitude toward high technology. |
B.Their ways of making their way to the top. |
C.Their attitude towards responsibility. |
D.Their ways of gaining experience. |
A.It’s all right to try more before settling down. |
B.It’s better to take adult responsibility earlier. |
C.It involves too much effort to rise vertically. |
D.It’s ridiculous to call her generation “arrogant”. |
A.The author is envious of her parents enjoying a big house at her age. |
B.Growing up in a hi-tech world makes “Generation Y” feel insecure about relationships. |
C.“Generation Y” people don’t want to grow up and love to be taken care of by their parents. |
D.The author wrote this article so that others would be able to understand her generation better. |
A.The sudden realization of growing up. |
B.A comparison between lifestyles of generations. |
C.Criticisms of the young generation. |
D.The factors that have changed the young generation. |