题目内容

TOKYO— At first glance, Japanese cellphones are young people’s favorites, with elegant design and quick access to the Internet. However, despite years of competition in overseas markets, Japan’s cellphone makers have little presence beyond the country’s shores.
The only Japanese cellphone maker with any meaningful global share is Sony Ericsson, and that company is a London-based joint venture(合资企业)between a Japanese electronics maker and a Swedish telecommunications firm.
And Sony Ericsson has been hit by big losses. Its market share was just 6.3 percent in the first quarter of 2009, behind Nokia of Finland, Samsung Electronics and LG of South Korea, and Motorola of Illinois.
This year, Mr Natsuno, who developed a popular wireless Internet service called i-Mode, invited some of the best minds in the field to debate how Japanese cellphones could go global.
“The most amazing thing about Japan is that even the average person out there will have a very advanced phone, ”said Mr Natsuno. Japan has 100 million users of advanced third-generation smart phones, twice the number of the United States, a much larger market. Many Japanese rely on their phones, not a PC, for Internet access.
Indeed, Japanese cellphone makers thought they had positioned themselves to dominate(支配)the age of digital data. But they were a little too clever. In the 1990s, they set a standard for the second-generation network that was refused everywhere else. Then Japan quickly adopted a third-generation standard in 2001. However, it made Japanese phones too advanced for most markets.
Several Japanese companies are now considering a push into overseas markets, including NEC. Panasonic, Sharp, Toshiba and Fujitsu are said to be planning similar moves.
“Japanese cellphone makers need to either look overseas, or exit the business”, said Kenshi Tazaki, a managing vice president at the consulting firm Gartner Japan.
【小题1】Through the first paragraph, the author intends to tell us that___________.

A.Japanese cellphones are popular with young people
B.Japanese cellphones don’t sell well abroad
C.Japanese cellphones are very advanced
D.Japanese cellphones are specially designed for young people
【小题2】The cellphone company with the largest global market share is located in______.
A.JapanB.AmericaC.South KoreaD.Finland
【小题3】Why are Japanese cellphone makers a little too clever?
A.Because their technical standards are too advanced to be accepted overseas.
B.Because they only produce advanced cellphones.
C.Because they used the second-generation network earlier than others.
D.Because their phones are more advanced than PCs.
【小题4】Which of the following would be the best title for the passage?
A.Japanese cellphone companies are unsuccessful.
B.Japan has more cellphone users than the US.
C.Japanese cellphone industry intends to expand overseas markets.
D.Going global—a difficult task for Japanese companies.


【小题1】B
【小题2】D
【小题3】A
【小题4】C

解析

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TOKYO— At first glance, Japanese cellphones are young people’s favorites, with elegant design and quick access to the Internet. However, despite years of competition in overseas markets, Japan’s cellphone makers have little presence beyond the country’s shores.

The only Japanese cellphone maker with any meaningful global share is Sony Ericsson, and that company is a London-based joint venture(合资企业)between a Japanese electronics maker and a Swedish telecommunications firm.

And Sony Ericsson has been hit by big losses. Its market share was just 6.3 percent in the first quarter of 2009, behind Nokia of Finland, Samsung Electronics and LG of South Korea, and Motorola of Illinois.

This year, Mr Natsuno, who developed a popular wireless Internet service called i-Mode, invited some of the best minds in the field to debate how Japanese cellphones could go global.

“The most amazing thing about Japan is that even the average person out there will have a very advanced phone, ”said Mr Natsuno. Japan has 100 million users of advanced third-generation smart phones, twice the number of the United States, a much larger market. Many Japanese rely on their phones, not a PC, for Internet access.

Indeed, Japanese cellphone makers thought they had positioned themselves to dominate(支配)the age of digital data. But they were a little too clever. In the 1990s, they set a standard for the second-generation network that was refused everywhere else. Then Japan quickly adopted a third-generation standard in 2001. However, it made Japanese phones too advanced for most markets.

Several Japanese companies are now considering a push into overseas markets, including NEC. Panasonic, Sharp, Toshiba and Fujitsu are said to be planning similar moves.

“Japanese cellphone makers need to either look overseas, or exit the business”, said Kenshi Tazaki, a managing vice president at the consulting firm Gartner Japan.

Through the first paragraph, the author intends to tell us that___________.

A.Japanese cellphones are popular with young people

B.Japanese cellphones don’t sell well abroad

C.Japanese cellphones are very advanced

D.Japanese cellphones are specially designed for young people

The cellphone company with the largest global market share is located in______.

   A.Japan                  B.America                    C.South Korea                     D.Finland

Why are Japanese cellphone makers a little too clever?

   A.Because their technical standards are too advanced to be accepted overseas.

B.Because they only produce advanced cellphones.

C.Because they used the second-generation network earlier than others.

D.Because their phones are more advanced than PCs.

Which of the following would be the best title for the passage?

A.Japanese cellphone companies are unsuccessful.

B.Japan has more cellphone users than the US.

C.Japanese cellphone industry intends to expand overseas markets.

D.Going global—a difficult task for Japanese companies.

Anna Koumikova was born on June 7th, 1981 in Moscow. Her parents' names are Allah and Sergel. When she was 5 years old, her parents sold their TV to buy her the first tennis bat for Christmas. She played in a club near her place until aged 11. Then she moved to Bradenton, Florida(USA) to train with Nick Bollitierri. At 14, she represented Russia in a Fed Cup match and became the youngest player ever to win a Fed Cup match.

      Kournikova made her WTA first show at 15 years old at the US Open where she finally lost against player Steffi Graf. But she made it to the double quarter finals that same match. In 1996, Kournikova won the Rookie of the Year award and the next year. She improved very much to even make it to the semi - finals in Wimbledon. She lost to world number one Martina Hingis at the French Open and at Wimbledon. In 1999 she won her professional title at Midland, Miehigon, an international Tennis Federation match. She was 5th favourite in Illinois the same year and won her 2nd career ITF match. She won her first grand slam(大满贯) title ill 1999 with Martina Hingis in doubles at the Australia Open. Since then, they have played regularly together and have quickly become one of the 'best pairs. Aim in 1999,she made her first career WTA final in key Biscayne against Venus Williams in a tough 3 set match. She alto won her first doubles tile with Monica Seles in Tokyo.

      At present Kournikova is more successful on the net than at the net. She remains the "most searched" and "most download (网上下载)" on the internet, three times more popular than the NO. 2 sports figure, Michael Jordan. She is still very young and she seems to have a great future ahead !

Which of the following is right?

    A. Kournikova beat Steffi Graf at the US Open when she was 15.

    B. Kournikova won the Rookie of the Year award in 1999.

    C. Koumikova is now more lucky at the net than on the Internet.

    D. In 1997, Kournikova worked hard to make it to the semi - finals in Wimbledon.

Kournikova won her first grand slam title in doubles at the Australia Open with              .

    A. Steffi Graf       B. Venus Williams   C. Martina Hingis   D. Monica Seles

From the text we can know Kournikova won her professional title in an ITF match          .

    A. at Midland       B. in France         C. in Australia       D. at Biscayne

What can we learn about Kournikova?

A. She has a lot of fans on the Internet.

B. Her parents gave her much support.

C. She beat Martina Hings in 1996.

D. She played tennis for her home country Russia.

TOKYO— At first glance, Japanese cellphones are young people’s favorites, with elegant design and quick access to the Internet. However, despite years of competition in overseas markets, Japan’s cellphone makers have little presence beyond the country’s shores.

The only Japanese cellphone maker with any meaningful global share is Sony Ericsson, and that company is a London-based joint venture(合资企业)between a Japanese electronics maker and a Swedish telecommunications firm.

And Sony Ericsson has been hit by big losses. Its market share was just 6.3 percent in the first quarter of 2009, behind Nokia of Finland, Samsung Electronics and LG of South Korea, and Motorola of Illinois.

This year, Mr Natsuno, who developed a popular wireless Internet service called i-Mode, invited some of the best minds in the field to debate how Japanese cellphones could go global.

“The most amazing thing about Japan is that even the average person out there will have a very advanced phone, ”said Mr Natsuno. Japan has 100 million users of advanced third-generation smart phones, twice the number of the United States, a much larger market. Many Japanese rely on their phones, not a PC, for Internet access.

Indeed, Japanese cellphone makers thought they had positioned themselves to dominate(支配)the age of digital data. But they were a little too clever. In the 1990s, they set a standard for the second-generation network that was refused everywhere else. Then Japan quickly adopted a third-generation standard in 2001. However, it made Japanese phones too advanced for most markets.

Several Japanese companies are now considering a push into overseas markets, including NEC. Panasonic, Sharp, Toshiba and Fujitsu are said to be planning similar moves.

“Japanese cellphone makers need to either look overseas, or exit the business”, said Kenshi Tazaki, a managing vice president at the consulting firm Gartner Japan.

1.Through the first paragraph, the author intends to tell us that___________.

A.Japanese cellphones are popular with young people

B.Japanese cellphones don’t sell well abroad

C.Japanese cellphones are very advanced

D.Japanese cellphones are specially designed for young people

2.The cellphone company with the largest global market share is located in______.

A.Japan

B.America

C.South Korea

D.Finland

3.Why are Japanese cellphone makers a little too clever?

A.Because their technical standards are too advanced to be accepted overseas.

B.Because they only produce advanced cellphones.

C.Because they used the second-generation network earlier than others.

D.Because their phones are more advanced than PCs.

4.Which of the following would be the best title for the passage?

A.Japanese cellphone companies are unsuccessful.

B.Japan has more cellphone users than the US.

C.Japanese cellphone industry intends to expand overseas markets.

D.Going global—a difficult task for Japanese companies.

 

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