题目内容

The new secretary is ________ and therefore the manager is satisfied with her work．

[　　]
A．

effective

B．

efficient

C．

specific

D．

sufficient

答案：B
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　　The competition among producers of personal computers is basically a race to get the best，newest products to the marketplace．Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing decisions．If major competitors are changing their products，then a marketer may want to follow suit to remain competitive．Apple Computer，Inc．has introduced two new，faster personal computers，the Mackintosh II and Mackintosh SE，expecting the introduction of a new PC by IBM，one of Apple's major competitors．

　　Apple's new computers are much faster and more powerful than its earlier models．The improved Mackintosh is able to run programs that were impossible to run on an Apple PC，including IBM-compatible（兼容的） programs．This compatibility quality shows computer producers' new attitude of giving customers the qualities they want．Making Apple computers capable （有能力的）of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and thus more popular in the office，where Apple hopes to increase sales．Users of the new Apple can also add accessories（附件） to make their machines specialize in specific uses，such as engineering and writing．

　　The new computers stand for a big improvement over past models，but they also cost much more．Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer．Apple wants to stay in the high-price end of the personal computer market to provide money for the research for even faster，more sophisticated（精密的）computers．

　　Even though Apple and IBM are major competitors，both companies realize that their competitor's computers have certain qualities that their own models do not．The Apple line has always been popular for its sophisticated color graphics （制图），but the IBM machines have always been favored in offices．In the future，there will probably be more compatibility between the two companies' products，which no doubt will require that both Apple and IBM change marketing plans．

1．According to the passage，Apple Computer，Inc．has introduced the Mackintosh II and the Mackintosh SE because ________．

A．IBM is also putting new computer models onto the market

B．it wants to make its machines specialize in specific uses

C．it wants to stay much ahead of IBM in the competitive computer market

D．it expects its major competitor IBM to follow its example

2．Apple hopes to increase Mackintosh sales chiefly by ________．

A．making its new models capable of running IBM software

B．improving the color graphics of its new models

C．copying the marketing plans of IBM

D．giving the customers more choices

3．Apples sells its new computer models at a high price because________．

A．they have new qualities and functions

B．they are more sophisticated than other models

C．they have new accessories

D．it wants to get more money for future research

4．It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by________．

A．copying each other's technology

B．including qualities that make their products different

C．making their computers more expensive

D．making their computers run much faster

5．The best title for the passage would be ________．

A．Apple's Efforts to Stay Much Ahead of IBM

B．Apple's New Computer Technology

C．Apple's New Personal Computers

D．Apple's Research Activities

The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc.  had introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.

Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible programs. This compatibility feature illustrates(show)computer manufacturers’(producer)new attitude of giving customers the features they want. Making Apple Computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.

The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.

Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphic，whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.

1. According to the passage, Apple Computer, Inc. has introduced the Mackintosh Ⅱ and the Mackintosh SE because　　　　　　   .

A. IBM is changing its computer models continuously

B. it wants to make its machines specialize in specific uses

C. it wants to stay ahead of IBM in the competitive computer

D. it expects its major competitor IBM to follow its example

2. Apple hopes to increase Mackintosh sales chiefly by　　　　　　   .

A. making its new models capable of running IBM software

B. improving the color graphics of its new models

C. copying the marketing strategies of IBM

D. giving the customers what they want

3. It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by 　　　　　　   .

A. copying each other’s technology

B. incorporating features that make their products special

C. making their computers more expensive

D. making their computers run much faster

4. The best title for the passage would be　　　　　　   .

A. Apple’s Efforts to Stay Ahead of IBM

B. Apple’s New Computer Technology

C. Apple’s New Personal Computers

D. Apple’s Research Activities

 

　　The competition among producers of personal computers is essentially a race to get the best, most innovative(革新的)products to the marketplace．Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy(战略性的)decisions．If major competitors are changing their products, then a marketer may want to follow suit to remain competitive．Apple Computer, Inc．has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of(预期)the introduction of a new PC by IBM, one of Apple’s major competitors．

　　Apple’s new computers are much faster and more powerful than its earlier models．The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM－compatible(兼容的)programs．This compatibility feature(特点)shows computer manufactures’ new attitude of giving customers the features they want．Making Apple computers able to run IBM software is Applets effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales．Users of the new Apple can also add accessories(附件)to make their machines specialize in specific uses, such as engineering and writing．

　　The new computers represent a big improvement over past models but they also cost much more．Company officials do not think the higher price will slow down buyers who want to step up a more powerful computer．Apple wants to stay in the high－price end of the personal computer market to finance research for even faster, more satisfying computers．

　　Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not．The Apple line has always been popular for its satisfying color graphics(图形), whereas the IBM machines have always been favored in offices．In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies．

(1)

According to the passage, Apple Computer, Inc．has introduced the Mackintosh II and the Mackintosh SE because ________．

[　　]

A．

IBM is changing its computer models continuously

B．

it wants to make its machines specialize in specific uses

C．

it wants to stay ahead of IBM in the competitive computer market

D．

it expects its major competitor IBM to follow its example

(2)

Apple hopes to increase Mackintosh sales chiefly by ________．

[　　]

A．

making its new models able to run IBM software

B．

improving the color graphics of its new models

C．

copying the marketing strategies of IBM

D．

giving the customers what they want

(3)

It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by ________．

[　　]

A．

copying each other’s technology

B．

incorporating features that make their products distinctive(特色)

C．

making their computers more expensive

D．

making their computers run much faster

(4)

The best title for the passage would be ________．

[　　]

A．

Apple’s Efforts to Stay Ahead of IBM

B．

Apple’s New Computer Technology

C．

Apple’s New Personal Computers

D．

Apple’s Research Activities

阅读理解

　　We have met the enemy and he i s our s．We bought him at a pet shop．When monkey-pox, a di sea se u sually found in the African rain fore st suddenly turn s up in children in the American Midwe st, it' s hard not to wonder of the di sea se that come s from foreign animal s i s homing in on human being s．“Mo st of the infection s we think of a s human infection s started in other animal s, ” say s Stephen Mor se, director of the Center for Public Health Preparedne s s at Columbia Univer sity．

　　It' s not ju st that we're going to where the animal s are; we're al so bringing them clo ser to u s．Popular foreign pet s have brought a whole new di sea se to thi s country．A strange illne s s killed I sak sen' s pet s and she now think s that keeping foreign pet s i s a bad idea, “I don't think it' s fair to have them a s pet s when we have such alimited knowledge of them．” say s I sak sen．

　　“Law s allowing the se animal s to be brought in from deep fore st area s without stricter control need changing．” say s Peter Schantz．Monkey-pox may be the wake-up call．Re searcher s believe infected animal s may infect their owner s．We know very little about the se new di sea se s．A new bug(病毒)may be kind at fir st．But it may develop into something harmful．Monkey-pox doe sn't look a major infectiou s di sea se．But it i s not impo s sible to pa s s the di sea se from per son to per son．

(1)

We learn from Paragraph 1 that the pet sold at the shop may ________．

[　　]

A．

come from Columbia

B．

prevent u s from being infected

C．

enjoy being with children

D．

suffer from monkey-pox

(2)

Why did I sak sen advi se people not to have foreign pet s?

[　　]

A．

Becau se they attack human being s．

B．

Becau se we need to study native animal s．

C．

Becau se they can't live out of the rain fore st．

D．

Becau se we do not know much about them yet．

(3)

What doe s the phra se “the wake－up call” in Paragraph 3 mo st probably mean?

[　　]

A．

A new di sea se．

B．

A clear warning．

C．

A dangerou s animal．

D．

A morning call．

第三部分 写作（共三节，满分55分）

第一节 单词拼写 （共10小题；每小题1分，满分10分）

根据下列句子及所给汉语注释，在题号后面的横线上写出空缺处各单词的正确形式。（每空只填一词）

66． Students are asked to go into the cinema by the front      (入口) .          66.   

67.  I went to buy a       (鼠标)for my friend as a birthday gift.              67.   

68.  On the 60 th National Day, We were     (吸引)by the new look for Beijing.

68.    

69．Se rushed out of the classroom and ran to the teachers’office,     （呼吸）heavily.                69.   

70.  The book is said to have been     (翻译) into several foreign languages.   

     70.   

71.  To our surprise, he was wearing    (假) hair at the party. 71.   

72.  Seated    (舒服)in the armchair, he was reading a newspaper. 72.   

73.  Please     (改正)the mistakes in your homework.              73.   

74.  The students were doing    (实验) in the lab when suddenly the power went out.

74.   

75.  Mum was cooking in the     (厨房)when I came home. 75.   

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