题目内容

  The competition among producers of personal computers is basically a race to get the best,newest products to the marketplace.Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing decisions.If major competitors are changing their products,then a marketer may want to follow suit to remain competitive.Apple Computer,Inc.has introduced two new,faster personal computers,the Mackintosh II and Mackintosh SE,expecting the introduction of a new PC by IBM,one of Apple's major competitors.

  Apple's new computers are much faster and more powerful than its earlier models.The improved Mackintosh is able to run programs that were impossible to run on an Apple PC,including IBM-compatible(兼容的) programs.This compatibility quality shows computer producers' new attitude of giving customers the qualities they want.Making Apple computers capable (有能力的)of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and thus more popular in the office,where Apple hopes to increase sales.Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses,such as engineering and writing.

  The new computers stand for a big improvement over past models,but they also cost much more.Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer.Apple wants to stay in the high-price end of the personal computer market to provide money for the research for even faster,more sophisticated(精密的)computers.

  Even though Apple and IBM are major competitors,both companies realize that their competitor's computers have certain qualities that their own models do not.The Apple line has always been popular for its sophisticated color graphics (制图),but the IBM machines have always been favored in offices.In the future,there will probably be more compatibility between the two companies' products,which no doubt will require that both Apple and IBM change marketing plans.

1.According to the passage,Apple Computer,Inc.has introduced the Mackintosh II and the Mackintosh SE because ________.

A.IBM is also putting new computer models onto the market

B.it wants to make its machines specialize in specific uses

C.it wants to stay much ahead of IBM in the competitive computer market

D.it expects its major competitor IBM to follow its example

2.Apple hopes to increase Mackintosh sales chiefly by ________.

A.making its new models capable of running IBM software

B.improving the color graphics of its new models

C.copying the marketing plans of IBM

D.giving the customers more choices

3.Apples sells its new computer models at a high price because________.

A.they have new qualities and functions

B.they are more sophisticated than other models

C.they have new accessories

D.it wants to get more money for future research

4.It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by________.

A.copying each other's technology

B.including qualities that make their products different

C.making their computers more expensive

D.making their computers run much faster

5.The best title for the passage would be ________.

A.Apple's Efforts to Stay Much Ahead of IBM

B.Apple's New Computer Technology

C.Apple's New Personal Computers

D.Apple's Research Activities

答案:A,A,D,B,C
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Mini Computer Capitalists

  Impressed by the persuasive technical advice which Trent Eisenberg gave online.computer powerhouse Compaq approached him about a job at the company's headquarters in Houston. But Compaq was forced to withdraw(收回)the offer when an important detail about Eisenherg was discovered:he was just 14.Two years later, Eisenberg now runs his own technical support company, F1 Computer, “I might be interested in getting a job in a few years, after college,” he says.”But this is just right for me now.”

  Eisenberg is among an increasing number o| teenagers who are running their own eomputer-related businesses-and, for the most part, being successful at it.”Many kids in suburban homes have grown up operating very powerful computers, so technology is second nature to them in a way that it's not to many adults,” says Gene DeRose, president of a high tech research firm based in New York.

  Danny Kalmick, the 14-year-old president of Kalmiek & Co.Computing took his first step toward becoming a neighborhood computer expert at age 11, when he broke down his first PC (a 486/DX2) to inspect its motberboard(主板).When neighbors called him for comp-er advice a year later, Kalmick saw a husiness opportunity.So he printed up business cards, and took out an ad in a neighborhood telephone book.He now has about 10 regular clients, works 6 to 10 hours a week, and earns $ 20 an hour solving tech problems.

  Low prices are usually an advantage in the marketplace, but so is age.Many young business people argue:Kids aren't as frightening to work with as their more senior adults.”We're professional, of course, but we are just kids, and people feel like they can talk with us and ask us whatever they want without being embarrassed,” says Charles Ross, 18, vice president of a Web services company that develops marketing sites for local businesses.Ross runs the firm with his twin brother, James, and their friend Matthew Baylis, 17.”Beside, a lot of our clients tell us that they would rather work with us because we've grown up with the technology and have a solid handle on it.

(1)

The title of the passage “ Mini Computer Capitalists” refers to ________.

[  ]

A.

young computer business people

B.

new kinds of computer companies

C.

expensive, high-tech inventions

D.

very small high-speed computers

(2)

Trent Eisenbarg could not work for the Compaq computer company because ________.

[  ]

A.

Compaq didn't want to hire him

B.

he wanted a very high salary

C.

they thought he was too young for the job

D.

he didn't have enough experience

(3)

Most teenagers mentioned in the passage who run their own computer business are ________.

[  ]

A.

famous

B.

successful

C.

unsuccessful

D.

inexperienced

(4)

The underlined phrase “have a solid handle on it” probably means ________

[  ]

A.

are full of energy

B.

are familiar with computer technology

C.

understand it well and can do it well

D.

are experts and very wealthy

(5)

The last paragraph mainly talks about ________.

[  ]

A.

low prices are an advantage in the marketplace

B.

young age is an advantage in the marketplace

C.

people don't feel embarrassed when they consult teenagers

D.

teenagers grow up with computer technology

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