Just in one day, number of students who want to join the basketball term is 177. Oh, My God. That’s really unbelievable! A. a, more than. B. the, less than. C. a, less than. D. the, more than. 题目和参考答案——青夏教育精英家教网—

题目内容

Just in one day, _____number of students who want to join the basketball term is _____177. Oh, My God. That’s really unbelievable!

A. a, more than.　　 B. the, less than.　 C. a, less than. D. the, more than.

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C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to.    C. To talk to.      D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

A gentle breeze blew through Jennifer’s hair. The golden red sun was setting. She was on the beach, looking up at the fiery （火红的） ball. She was amazed by its color, deep red in the middle, softly fading into yellow. She could hear nothing but the waves and the seagulls flying up above in the sky.

The atmosphere relaxed her. After all she had been through, this was what she needed. “It’s getting late,” she thought, “I must go home. My parents will be wondering where I am.”

She wondered how her parents would react, when she got home after the three days she was missing. She kept on walking, directing herself where she spent every summer holiday. The road was deserted. She walked slowly and silently. Just in a few hundred meters she would have been safe in her house.

It was really getting dark now. The sun had set a few minutes before and it was getting cold, too. She wished she had her favorite sweater on— it kept her really warm. She imagined having it with her. This thought disappeared when she finally saw her front door. It seemed different. Nobody had taken care of the outside garden for a few days. She was shocked: her father was usually so strict about keeping everything clean and tidy, and now... It all seemed deserted. She couldn’t understand what was going on.

She entered the house. First, she went into the kitchen where she saw a note written by her father. It said, “Ellen, there is some coffee ready. I went looking.” Ellen was her mother but — where was she? On the right side of the hallway was her parents’ room. She went in. Then she saw her. Her mother, lying on the bed, was sleeping. Her face looked so tired, as if she hadn’t slept for days. She was really pale. Jennifer would have wanted to wake her up but she looked too tired. So Jennifer just fell asleep beside her. When Jennifer woke up, something was different... she wasn’t in her mother’s room and she wasn’t wearing the old clothes she ran away in. She was in her snug bed in her pajamas （睡衣）.

It felt so good being back home. Suddenly she heard a voice, “Are you feeling better now? You know you got us very, very scared.”

1.What does “This thought” in the fourth paragraph refer to?

A．The feeling of being warm in her favorite sweater.

B．Her worry about her parents.

C．The idea of going back home.

D．The feeling of getting back home safely.

2.Her father didn’t take care of the garden because _______.

A．he had to look after his wife

B．he was busy looking for her

C．he was not strict in his job

D．he no longer enjoyed working there

3.How did Jennifer probably feel when she came back home?

a. worried b. crazy c. tired d. disappointed e. shocked f. excited

A．a, c, e B．a, b, c C．b, c, e D．d, e, f

4.What can we conclude from this passage?

A．In fact Jennifer’s mother had been sick for days.

B．As Jennifer walked towards home, she became increasingly scared.

C．Having experienced a lot outside, Jennifer felt home was really warm and safe for her.

D．When she found the garden deserted, she realized she got cross.

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I sometimes wonder if old Finchley has the right personality to be a research scientist. He keeps asking when he’ll be coming back. After all, it was his own fault. Nobody tries out what has just been invented on themselves any more but Finchley. Well, he must have pumped about a thousand cc into himself before I noticed he was clearly becoming smaller.

It was funny watching him, because his clothes remained the same in size. They simply piled up around him so that he looked like a small boy in his father’s clothes. But he kept getting smaller and smaller. As my colleague Dawson and I watched him, he disappeared! All we could see was Finchley’s clothes on the floor. They looked so strange, because the lab coat was on top, shirt and trousers inside and, I suppose, underclothes inside again. It gave me a strange feeling, and I think Dawson was a bit shaken, too.

Dawson was sitting on his chair in front of a microscope he’d been using to examine a family of mites(螨). He looked through the scope kind of absently again, and was nearly scared to lose awareness when he found old Finchley waving back from the other end.

It seems as if Finchley had taken a free ride on a dust mite and landed on the land of the mite family. Of course, we didn’t know till Finchley told us later. But anyhow, as I said, Dawson nearly passed out. He jumped off his chair and pointed at the microscope, too shocked to speak.

1.It can be inferred that Finchley, Dawson and the writer have possible invented .

A．a machine to make people small B．a new way to study the family of mites

C．a new powerful microscope D．some kind of medicine

2.Finchley disappeared because .

A．he tried out what has just invented on himself

B．his father’s clothes totally covered him up

C．he took something poisonous

D．he was changed into a dust mite

3.It can probably be concluded that Finchley .

A．will remain tiny all the time B．is a devoted scientist

C．is not fit to be a scientist D．passed out there and then

4.It frightened Dawson to see Fincley .

A．got out of his scope by accident B．was waving through his scope

C．suddenly got lost in his clothes D．gradually disappeared in the lad

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