Question

2012年11月11日阿里巴巴（Alibaba Group)旗下的淘宝网（Taobao.com)和天猫 (Tmall.com)的销售额达到了 191亿，其中天猫为132亿，淘宝为59亿。

某英文论坛对这一成功的营销案例进行讨论。假如你是该论坛用户，请你根据以下图 示，用英文写一篇短文，分析其成功的原因及你的想法，在该论坛上发帖参与讨论。

注意：1.词数：120词左右；

2.短文的开头已给出，不计入总词数。

参考词汇：网民netizen

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day_____

 

Answer 1

【答案】

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day. What led to the successful sales?

First of all, highly-developed internet technology played an important role, without which such big sales in one day would not have been possible. More and more netizens , mostly young people, are willing to accept this shopping trend. Advertisements also contributed greatly to the success. Long before Singles Day ,news about the sales filled the internet, TV and  newspapers. Therefore, people all over the country knew about it . Advertisements with focus on low prices , about 50% off, could been seen everywhere, which encouraged the netizens to buy .What’s more, varieties of goods online satisfied most of the buyers. So they can purchase almost everything from foods to cars without leaving their houses.

In short , advertisements with  proper focus plus advanced technology will promote sales.

【解析】

试题分析：考查看图作文。本文讨论的是这一完美的营销方案的原因，可以从网络营销，价格，广告和货物的质量，以及售后服务等各方面展开说明。要求考生在保证内容要点全部概括的基础上可以充分发挥自己的想象，进而用自己的语言来表达某种观点或看法，增添了写作的灵活性，同时能较好地考查考生的想象能力和英语语言表达能力。

考点：考查看图作文

点评：图表类作文对于考生的要求很高，要求考生有很强的审题能力，能根据图表在脑海里勾勒出故事发生的始末，考生的思维量是非常大的。然后根据图表内容组织要点，要注意要点的完整性，不能有遗漏。在完成图表作文时，首先要选择自己熟悉的短语或者句型，在你的能力范围之内，选择句式时要赋予变化，因为这样你才可以更好的驾驭。同时也要选择合适的连接词，把各个要点组织成一个完整的整体，如besides, further, last but not least等。在发表个人观点的时候，可以使用谚语来提升整个文章的档次和文采，也能增加得高分的可能性。