题目内容

She _________ high and tries hard to make her dream come true.

A. achieves B. reaches C. misses D. aims

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One valuable tip for graduates is that first impressions during a job interview really ______.

A. apply B. function C. apologize D. count

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could _____.

A. get the sweater at a lower price

B. decide on buying the sweater

C. be admired by other shoppers

D. be heard by people around

2. Lorenzo Bertolla is _____.

A. a very popular male singer

B. an advertising agency

C. the brand name of a sweater

D. a clothing company in Rome

3.Which of the following can be inferred from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tend to be more easily influenced by ads.

C. Undercover marketing will surely be banned soon by the government.

D. Traditional advertising is becoming less effective because it's too direct.

4.Which of the following would be the best title for the text?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

The judge permitted the couple ________ the boy who became an orphan after the earthquake.

A. adapting B. to adapt C. adjusting D. to adopt

---Do these paintings ________ you?

--- No, not really. They don’t ________ to me at all.

A. interest to you; make any sense

B. appeal for you; attract

C. appeal to; make sense

D. interest; attract

单词拼写:

1.In India the cow is a s________ animal. You can see cows wandering free in the streets.

2.That's a rather ________(含糊不清的) answer-what exactly do you mean?

3.Mr. Lin is ________(副的) director of the Institute, who doesn’t have the final say.

4.To sell the house at a reasonable price, we must have it ________(估价) first.

5.The committee a________ a day in October for celebrations.

6.You did quite well in the exams, c________ how little you studied,

7.The building was o________ used as a prison and now it is open to visitors from all over the world.

8.Enjoy the delicious c_______ prepared by our award-winning chef.

9.I’ve seen Jack with her on several o________.

10.They spent a lot of money ________(装备) the school with new computers.

–Thank you for your assistance, without ________ I might have been in danger.

--That’s all right, anyone in my place ________ the same thing.

A. that; will do B. which; would have done

C. it, would D. which; can have done

A Chinese couple tried to name their baby “@”, saying the character best represents their love for the child, according to an official trying to standardize the national language. The unusual name stands out especially in Mandarin, which has no alphabet (字母表) and instead uses tens of thousands of multi?stroke (多笔画的) characters to represent words. “The whole world uses it to write emails, and translated into Chinese it means ‘love him’,” the father explained, according to the deputy chief of the State Language Commission Li Yuming.

While the @ symbol is familiar to Chinese email users, they often use the English word “at” to sound it out. With a drawn?out “t”, this sounds something like “ai ta”, or “love him”, to Mandarin speakers. Li says the name is an extreme example of people’s increasingly adventurous approach to Mandarin, as commercialization and the Internet break down conventions (习俗).

Another couple tried to give their child a name that in English sounds like “King Osrina”.

Li did not say if officials accepted the “@” name. But earlier this year the government announced a ban on names using Arabic numerals (阿拉伯数字) and foreign languages. Sixty million Chinese face the problem that their names use ancient characters so uncommon that computers cannot recognize them and even fluent speakers are left scratching their heads, said Li, according to a report on the government website. One of them is the former Premier Zhu Rongji, whose name has a rare “rong” character that gives newspaper editors headaches.

1.Why did the Chinese couple try to name their baby “@”？

A. Because they wanted their baby to have a special name.

B. Because they wanted their baby to have an international name.

C. Because the @ symbol is familiar to email users all over the world.

D. Because the @ symbol sounds something like “ai ta”, which means “love him” in Chinese.

2.It can be inferred that ___________.

A. Li Yuming is in favor of the baby’s name

B. many Chinese people use Arabic numerals in their names

C. a majority of the Chinese people are having longer names

D. there is little possibility for the “@” name to be officially accepted

3.The underlined part in the passage probably means___________.

A. even native speakers find it hard to accept these strange names

B. even native speakers can’t find these characters in their computers

C. even those who are expert at Chinese can’t recognize these characters

D. even those who are expert at Chinese find it hard to accept these names

4.The former Premier Zhu Rongji is mentioned in the passage because ________.

A. people often mispronounce his name

B. there is an uncommon character in his name

C. he often made newspaper editors annoyed during his term in office

D. he once stressed the importance of standardizing Chinese characters

5.The passage is mainly about ___________.

A. how Chinese parents name their babies

B. the importance of standardizing Chinese characters

C. a ban on names using Arabic numerals and foreign languages

D. the problems caused by uncommon characters used in Chinese names

完形填空,阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。

Do you know insurance? Buying insurance is a ________ by which people can protect themselves ________ large losses. Protection against fire is one kind of insurance. Large numbers of people pay ________ sums of money to an insurance company. Although thousands of people have paid for fire insurance, only ________ will lose their homes by fire. The insurance company will pay for these homes out or the sums of money it has ________.

The first modern fire insurance company was ________ in London, England in 1666. A great fire had just ________ most of the city, and people wanted protection against ________ losses. The first company________ rapidly. Soon other companies were founded in other areas.

Benjamin Franklin helped form the first fire insurance company in America in 1752. He also ________ a new kind of insurance for ________ . The new insurance would offer protection against the loss of crops ________ storms.

In 1795, Benjamin Franklin helped start ________ new insurance company in America. This company, ________ offered life insurance, collected some money ________ from many different men. ________ a man died, his family was given a large sum of money. Today, this company is ________ in business.

Over the years, people have ________ from many new kinds of insurance when they have suffered from ________ accidents as car and plane crashes. ________ , almost everyone has some kind of insurance.

1.A. wayB. firmC. considerationD. means

2.A.. fromB. againstC. withD. beyond

3.A. smallB. hugeC. muchD. little

4.A. manyB. littleC. fewD. a few

5.A. stoleB. collectedC. lentD. brought

6.A. builtB. foundC. formedD. organized

7.A. destroyedB. hurtC. harmedD. wounded

8.A. fartherB. furtherC. widerD. longer

9.A. risenB. risedC. grewD. turned

10.A. suggestedB. determinedC. askedD. demanded

11.A. farmersB. workersC. waitersD. doctors

12.A. withB. byC. fromD. for

13.A. otherB. certainC. anotherD. some

14.A. whereB. whichC. whomD. that

15.A. commonlyB. usuallyC. regularlyD. ordinary

16.A. IfB. AlthoughC. UnlessD. Because

17.A. alwaysB. stillC. hardlyD. seldom

18.A. paidB. offeredC. boughtD. benefited

19.A. manyB. soC. suchD. that

20.A. TodayB. GenerallyC. LatelyD. Tomorrow

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