题目内容
As any parent with an iPhone or an iPod Touch knows, mobile apps (手机软件) can be an engaging and entertaining experience for kids. Now, a new study of PBS Kids suggests that the experience can be an educational one as well.
The study, which was administered by PBS under a grant from the Department of Education, first tested the vocabulary level of a group of 90 Title 1 school children, aged 3 to 7. Then, the children were each given two weeks with an iPod Touch loaded with the Martha Speaks Dog Party app created by PBS Kids.
The study monitored how the children used the iPod, during what hours, and in what context. On average, the study found that kids played with the iPod Touch for a total of 5 hours across the two weeks, with half that time spent playing the Martha Speaks app. At the end of the two week trial, the children were given another vocabulary test, which revealed an increase in vocabulary acquisition by as much as 31 per cent.
The study findings are particularly useful as smart phones and mobile devices have become increasingly popular among families and parents are faced with a proliferation of mobile apps designed for kids. According to a recent Nielsen study, smart phone usage is 12% higher in households with children than other households.
“Mobile apps can be a great learning tool in the hands of children,” said Lesli Rotenberg, SVP, Children’s Media, PBS. “This research is important in helping to better understand and guide the development of new apps that improve the value of children’s screen time with significant educational outcomes.”
So what does it all mean? Well, at the very least it will help parents get over that guilty feeling when they hand over their iPhone or iPod Touch for a little peace and quiet. At best, it provides more evidence that mobile devices and apps do indeed have educational value and could be an important part of the child-learning process for many years to come
- 1.
What Lesli Rotenberg said in the fifth paragraph suggests that
- A.he has a positive attitude towards mobile apps
- B.he thinks children should never use smart phones
- C.he is doubtful about mobile apps designed for children
- D.he thinks parents should be careful with mobile apps for children
- A.
- 2.
The underlined sentence in the last paragraph implies that
- A.parents will feel more comfortable giving kids iPhone or iPod Touch
- B.parents will know what kind of mobile phones are suitable for kids
- C.parents will know what children do with mobile phones
- D.parents can watch over their children now and then
- A.
- 3.
What would be the best title of the text?
- A.The popularity of smart phones among kids
- B.The entertaining function of smart phones
- C.Smart phones make kids learn more
- D.It’s too early for kids to use smart phones
- A.
试题分析:可知本文讲述的是手机软件对孩子学习的积极的影响,让孩子的词汇量增加,让孩子学会了更多的知识。
1.A 推理题。根据本段This research is important in helping to better understand and guide the development of new apps that improve the value of children’s screen time with significant educational outcomes.”可知他对于手机软件的学习功能是持肯定的态度的。故A正确。
2..A 推理题。根据本句Well, at the very least it will help parents get over that guilty feeling when they hand over their iPhone or iPod Touch for a little peace and quiet.可知原来父母亲为了求的安静而把手机给孩子玩耍。现在这个研究发现玩手机对孩子的学习是有好处的。这就给这样做的父母亲一个安慰。故A正确。
3.C 主旨大意题。根据文章第一段As any parent with an iPhone or an iPod Touch knows, mobile apps (手机软件) can be an engaging and entertaining experience for kids. Now, a new study of PBS Kids suggests that the experience can be an educational one as well.可知本文讲述的是手机软件对孩子学习的积极的影响,让孩子的词汇量增加,让孩子学会了更多的知识。故C正确。
考点:考察议论文
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell.Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective.
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
【小题1】Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. | B.The price of the product. |
C.The colour of its package. | D.The brand name of the product. |
A.attracted the customers strongly B.had weak effects on the customers
C.tricked the customers into shopping D.caused the customers to lose interest
【小题3】Which of the following is the key to the success in product sales?
A.The way to promote goods. | B.The discovery of a genius. |
C.The team to produce a good product. | D.The brand name used by successful producers. |
A.Choice of Good Products | B.Disadvantages of Products |
C.Effect of Packaging on Shopping | D.Brand Names and Shopping Tricks |