题目内容
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf． Colouring, for example, varies according to what the producers are trying to sell．Health foods are packaged （包装） in greens, yellows or browns because we think of these as healthy colours．Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver．
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm． The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote （推销） their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it．”
【小题1】Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package． | B．The price of the product． |
| C．The colour of its package． | D．The brand name of the product． |
A．attracted the customers strongly B．had weak effects on the customers
C．tricked the customers into shopping D．caused the customers to lose interest
【小题3】Which of the following is the key to the success in product sales?
| A．The way to promote goods． | B．The discovery of a genius． |
| C．The team to produce a good product． | D．The brand name used by successful producers． |
| A．Choice of Good Products | B．Disadvantages of Products |
| C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
【小题1】C
【小题2】D
【小题3】A
【小题4】C
解析
点睛新教材全能解读系列答案
小学教材完全解读系列答案I live in a big city with a lot of homeless(无家可归的) people. Luckily there’re small ways of helping them and you needn’t have a lot of 31 . One way to help is to buy their monthly magazine. By doing this one day, I got to 32 a young homeless man. He was often 33 the magazine at the train station.
He was a poor farmer from another country. After a while, I discovered that his 34 was close to mine. It 35__ that we were born in the same month.
I met him last year shortly 36 his birthday, and after congratulating(祝贺) him, without thinking, I asked if he had had a good day. He 37 and said that he hadn’t really celebrated(庆祝). I felt so 38__.
I just couldn’t help(情不自禁) thinking of this nice, young man being 39 on his 25th birthday with no presents, no cake, nothing! So I went home and looked in my yarn(毛线) basket. 40 for me, I had enough yarn left. I set to work and knitted(编织) a 41 for the young man. The yarn had become a little dirty 42 I didn’t knit very often. Then I washed the yarn so the scarf(围巾) would be clean when he got it.
I met him on my own birthday as I was going shopping. I had 43 to meet him so I had carried the scarf and a piece of my own birthday 44 around with me. He was very happy with these gifts and so was I. The 45 in his eyes was the best present he could have given me!
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