题目内容

______ “ Double 11”, which is quickly turning into China’s biggest grassroots festival, somewhat overlaps with Valentine’s Day and provides another occasion for lovers to buy each other gifts, most spending on that day doesn’t involve a change of single status.

A. Ever since B. In case

C. Even though D. As though

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Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel.and then post to Instagram—it's that easy.You can even share to Facebook.Twitter and more.It’s a new way to see the world.So many photos of food are contained on Instagram—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people’s taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK,I’d probably do it too.“The Picture House”is the world’s first pay-by-photo restaurant—you order, click a photo of the food,share on Instagram and eat for free!

The restaurant belongs to frozen food giant(巨人)Birds Eye,who came up with the idea to cash in on people’s addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don’t have to pay for, if they photo and lnstagram it.

The restaurant is a part of Birds Eye’s“Food for Life”campaign,a new marketing project that aims at changing the way people look at frozen food.“Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special,”said marketing director Margaret Jobling.

The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.

1.Instagram probably is______.

A.a restaurant free of chmge

B.a campaign of“Food for Life’’

C.a program used to share photos

D.a new marketing project

2.What’s the author’s attitude to this new trend?

A.Confused B.Unconcerned

C.Opposed D.Interested

3.“The Picture House”encourages sharing photos of its food to_____.

A.raise the price of frozen food

B.attract more customers

C.create a new social media trend

D.reward the regular customers

4.Which of the following can serve as the best title for the passage?

A.Pay by Picture B.The Pop-up Diner

C.No Need to Pay D.Food for Life

Masterclasses---Researching your novel

When it comes to fiction, research skills are as important as writing skills. Whatever your theme or setting, research skills are an invaluable resource for any writer.

On this course, novelist Alex Preston will show you how to use various research sources to write convincing , powerful stories. You’ll explore online horizons far beyond Wikipedia, and access vast resources of the un-sohuable.

Course description

Through a mix of talks and practical exercises, you’ll learn how to weave

professional-standard research into the fiction writing process to improve all aspects of your work.

Topics include

Resources for research ---using the Internet , libraries and media to enrich your story

Backgrounds---how to use your research to make your story interesting

Shortcuts ---how to research on a tight budget

Writing the past and the present --- how to use detail to bring the world of your story to life

Theories of research--- from Laurent Binet to Hilary Mantel, looking at how the masters work

Practical exercises--- a series of writing exercises designed to inspire and instruct

This course is for you if …

You are an experienced writer currently writing or planning a novel which requires more research than you’ve previously undertaken

You are a new fiction writer struggling with building a convincing world.

You are currently having plotting or structural problems with a novel

Tutor profile

Alex Preston is a prize-winning novelist and journalist. He appears regularly on BBC television and radio and writes for The Observer and GQ Magazine

Details

Date: 21 December 2015

Times: 10 am-5 pm. Check-in begins 30 minutes before the start time.

Location: The Guardian, Kings Place, 90 York Way, London N1 9GU

Price:

Early bird special£199 ( limited in number)

Regular price £229

( all prices include VAT, booking fee, lunch and refreshments)

Event capacity: 16

Tickets may be paid back if you contact us at least 7 days before the course start date.

Book now and join our masterclasses ASAP!

1.If you want to make your story real and vivid, you should focus on “_______”

A. Backgrounds

B. Practical exercises

C. Resources for research

D. Writing the past and the present

2.The course is targeted at those who _________

A. are trying their best to work out ideal characters in a story

B. are popular writers with several works completed

C. write for famous magazines regularly

D. lack enough persuasive writing skills

3.Which of the following is Not true according to “Details” ?

A. Only less than twenty people can be admitted into the course.

B. The favourable price includes lunch and desserts.

C. Those who book in advance can get a 15% discount

D. The whole course lasts seven hours.

More than 2.25 billion cups of coffee are consumed across the globe each day, and it’s likely that many taste bitter.

Now, a new study suggests that coffee fans can make their drink taste sweeter by simply changing the colour of their cups.

Scientists claim that blue and glass mugs, which are popular in some coffee shops, can reduce coffee’s bitterness, without any need for sugar, and that coffee drunk from white cups tastes the bitterest.

To prove their claims, the researchers invited 36 volunteers and used three different colored cups -- blue, white and transparent glass -- to do an experiment.

In the experiment, coffee consumed from the white cup was found to taste less sweet when compared to the other two colored cups, while the blue cup made the coffee taste the sweetest.

The scientists believe that the colour brown may be associated with coffee’s bitterness because coffee in a white cup appears the brownest and tastes the bitterest.

“Our study clearly shows that the colour of a coffee cup does influence the perceived (感受到的) taste and flavor of coffee,” said Dr George Doorn of Federation University Australia, “but the potential effects may be different between a one-time purchase and a return customer.”

“Anyhow, the effect of the colour of the cup on the flavor of the coffee suggests that café owners, baristas (服务员), as well as coffee cup manufacturers should carefully consider the colour of their cups, ” he added.

However, the idea that colour can alter the taste of food and drink is not new.

A study published last year revealed that red, strawberry-flavored mousse (慕斯蛋糕) served on a white plate was rated as 10 percent sweeter and 15 percent more flavorous than the same food presented on a black plate.

1.What color of the cup can best reduce coffee’s bitterness without adding sugar?

A. Blue. B. Brown. C. White. D. Transparent.

2.The scientists used ________ to do the experiment to prove their claims.

① different brands of coffee

② different colored coffee cups

③ several volunteers

④ several manufactures

A. ① ② B. ② ③ C. ② ④ D. ③ ④

3.Why does coffee in white cups taste the least sweet?

A. Because white cups are not as beautiful as other cups.

B. Because white cups make coffee appear the brownest.

C. Because white cups reduce the sugar in them.

D. Because white cups are better used to serve cakes.

4.According to the article, which of the following statements is TRUE?

A. Black plates increase the sweetness of food and drink.

B. Strawberry-flavored mousse is 10 percent sweeter than coffee.

C. People consume more than 2.5 billion cups of coffee across the globe every year.

D. People can make coffee taste sweeter by changing the color of their coffee cups.

For light sleepers

Millions of people have trouble falling asleep each night, which is why Light Sleeper was created.

Developed in the United Kingdom, Light Sleeper's makers say it can help a person fall asleep and also help a person fall back to sleep after waking up in the middle of the night.

Light Sleeper works by projecting (投射) a light onto the ceiling while the person is lying down. The idea is to watch the light, because the light moving in a circle has a relaxing effect.

One of the advantages of the product is that it won't disturb other people in the room. The product can be easily moved and will switch itself off after 30 minutes to save power.

Stop the snoring (打鼾)

Here's a new product designed to slow down the frequency and level of your snoring. The Snore Stopper has a sensitive instrument that will detect when you're snoring. Once it does that, it will send a very mild electronic signal to your wrist. This consequently changes your sleeping position to stop you from snoring. The Snore Stopper; won't cause any damage to your body.

Get your true colors

Photoshop features a pen that will copy the color settings of what you are monitoring onscreen to use as a color in your program. Now an off-line product allows you to pick a color when not using the computer software.

The Color Picker is a concept pen. After placing the pen against an object, the user just presses the scan button. Color sensors (感应器) inside the pen send information to a box, which then mixes red, green and blue to produce the desired ink color.

Keep it fresh

More high technology products are showing up in the kitchen. A new Bagel dome (圆顶形物) advertises that it will keep your baked goods fresher for longer periods of time. The product, which is able to remove air, works for bread rolls, cakes and other perishables. To use it, you just push a button at the top.

1.The Color Picker will probably be used while you're .

A. using the computer B. drawing pictures

C. collecting information D. designing a program

2.The underlined word "perishables" in the last paragraph refers to foods which .

A. are easy to keep B. go bad easily

C. are rich in vitamins D. keep you thin

3.It can be learned from the passage that .

A. the Color Picker is convenient to use

B. Light Sleeper was designed by an American

C. the Bagel dome mainly serves as decoration

D. few people would like to try the Snore Stopper

Having parked near the car wash beside the supermarket, I came away to wait for my wife to come from work. Coming my way from across the parking lot was what society would consider a bum (流浪汉). From the looks of him, he had no car, no home, no clean clothes, and no money. There are times when you feel generous but there are other times that you just don’t want to be bothered (打扰). This was one of those “don’t want to be bothered times.”

“I hope he doesn’t ask me for any money,” I thought. He didn’t. He came and sat on the seat by the bus stop but he didn’t look like he could have enough money to even ride the bus. After a few minutes he spoke, “That’s a very pretty car”. He was ragged (衣着破旧的) but he had an air of dignity (尊严) around him. I said, “thanks,” without taking a look at him.

He sat there quietly for a moment. The expected begging for money never came. As the silence between us widened something inside said, “Ask him if he needs any help.” I was sure that he would say “yes”. So I asked, “Do you need any help?” He answered in three simple words that I shall never forget. The three words shook me. “Don’t we all?” he said.

I was feeling successful and important, above a bum in the street, until those three words hit me. Don’t we all? I needed help. Maybe not for bus fare or a place to sleep, but I needed help. I reached in my wallet and gave him not only enough for bus fare, but enough to get a warm meal and shelter for the day. Those three little words still ring true. No matter how much you have, you need help too. However, no matter how little you have, you can give help too.

1.The author walked away from the car wash to _____.

A. go to work

B. wash his car

C. go shopping

D. meet his wife

2.When the author first saw the bum, he planned to _____.

A. ignore his difficulty

B. give him a lesson

C. offer him some help

D. make friends with him

3.When the bum said “Don’t we all?”, the author felt _____.

A. satisfied B. shy C. sad D. shocked

4.What is the best title for the text?

A. The clever bum

B. Never lose your dignity

C. Don’t we all need help?

D. To give or not?

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