题目内容

14．You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation："I can't believe it-a Lorenzo Bertolla!They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome．"
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes．
Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18and 34．It is a golden group．They have a lot of money to spend．but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice deceptive（骗人的），but marketing manager Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater？Adverting managers would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy Something．You don't know when a conversation you overhear is just a performance．

59．The two attractive young women were talking so that they couldB．
A．get the sweater at a lower price      B．be heard by people around
C．be admired by other shoppers          D．decide on buying the sweater
60．Lorenzo Bertolla isD．
A．the name of a popular singer          B．an advertising agency
C．a clothing company in Rome            D．the brand name of a sweater
61．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tend to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing  will surely be stopped soon by the government．
60．Which of the following would be the best title for the text？D
A．Two Attractive Shoppers     B．Lorenzo Bertolla Sweaters
C．Ways of Advertising         D．Undercover Marketing．

分析 本文是说明文，介绍了一种新型的营销方式--秘密营销．你可曾因为别人的评论而买下某种商品？你可能想不到那些谈论者其实是商家请的"托"．

解答 59-62 BDCD
59题答案是B．细节理解题．由第三段最后两句"…those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes"可知，这两个女人其实是广告公司雇佣来的专门在商店里大声谈论 Lorenzo Bertolla 牌子的衣服，好让别的顾客听见，也去买这个牌子的衣服．故正确答案为B．
60题答案是D．细节理解题．由第一段第一句"…a couple of attractive young women looking at a sweater"可知这两个女人正在看一件毛衣（sweater）．由第二段第一句"I can't believe it-Lorenzo Bertolla"可知，她们看着这件毛衣惊叹道："真不敢相信，是 Lorenzo Bertolla 牌的．"因此这件毛衣是 Lorenzo Bertolla 牌的，由此可以推断出 Lorenzo Bertolla 是一个服装品牌．故正确答案为D．
61题答案是C．推理判断题．根据You never realize that those young women are employees of an advertising agency可知两个女孩是广告公司的员工，不是Lorenzo Bertolla公司的，A项错误；根据Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18and 34可知MTV一代更受秘密影响的影响，B项错误；Look at traditional advertising．Its effectiveness is decreasing可知传统广告的效果正在下降，C项正确；D项说秘密营销会很快被政府叫停，文章没有提及．故选C．
62题答案是D．主旨大意题．文章介绍了新型的广告模式-秘密营销．故选D．

点评 本文是政治经济类阅读理解．做这类题材阅读理解时要求考生对文章通读一遍，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据．

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28．Scientists try to give kangaroo-style stomachs to cattle and sheep toB．
A．help them fight against different diseases．
B．reduce the amount of greenhouse gases．
C．get rid of the bacteria in their stomachs．
D．protect them from quantities of harmful gas．
29．The advantage of transferring the bacteria to cattle and sheep is thatC．
A．it will take the researchers a long time．
B．cattle and sheep will eat more than usual．
C．it will help the farmers to save money．
D．the bacteria will make them grow quickly．
30．From this passage we can infer thatA．
A．scientists still don't know how to transfer the bacteria to cattle and sheep．
B．people in Australia depend on kangaroos for food at the present time．
C.14% of the greenhouse gases in New Zealand is from cattle and sheep．
D．nobody in Australia will be allowed to farm cattle and sheep in the future．
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Tel：13910667270
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B．they have a different scent
C．they are pesticide-free and tasteful
D．they are cheaper and bigger
57．You should pay Tianxing Strawberry-Picking GardenCyuan if you buy 10kilograms with a discount card．
A.120   B.108   C.96   D.60
58．Which of the following is WRONG about Taolin Strawberry Garden？C
A．It is not better known than Tianxing Strawberry-Picking Garden．
B．Besides strawberries，you can buy green vegetables from it．
C．You can have fun picking strawberries as well as taste them as you like．
D．If you buy 20kilogram strawberries，you should at most pay 120yuan．
59．Baihe Town is praised as the"Hometown of Strawberries"chiefly becauseB．
A．it is the biggest strawberry-picking area in the world
B．the place produces strawberries of high quality
C．the place is the home to strawberries
D．you will enjoy special prices because people there are friendly
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B．To show the magic of strawberries．
C．To tell the difference between artificially-grown strawberries and naturally-grown strawberries．
D．To tell us the joys of picking and buying strawberries．
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F．illegal      G．contested     H．aiming    I．series      J．decided
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66．David Smith refers to himself as having been"a clothes addict，"becauseC．
A．he often wore khaki pants and a sports shirt
B．he couldn't stand a clean appearance
C．he wanted his clothes to look neat all the time
D．he didn't want to spend much money on clothes
67．David Smith wears casual clothes now，becauseA．
A．they make him feel at ease when working
B．he cannot afford to buy expensive clothes
C．he looks handsome in casual clothes
D．he no longer works for any company
68．According to this passage，which of the following statements is FALSE？D
A．Many employees don't like a conservative dress code．
B．Comfortable clothes make employees more productive．
C．A casual clothes code is welcomed by young employees．
D．All the employers in the U．S．are for casual office wear．
69．According to this passage，which of the following statements is TRUE？C
A．Company workers started to dress down about twenty years ago．
B．Dress-down has become an everyday phenomenon since the early 1990s．
C．"Dress-down Friday"was first given as a favor from employers．
D．Many workers want to wear casual clothes to impress people．
70．In this passage，the following advantages of casual office wear are mentioned exceptB
A．saving employees'money
B．making employees more attractive
C．improving employees'motivation
D．making employees happier．
19．From bankers to factory staff，employees in the West face a cold prospectof losing their jobs as a global recession（衰退） starts to bite．For colleagues in the East，the pain is more likely to come through a pay cut．
Human resource experts say cultural differences explain why Asian companies try harder to preserve jobs in difficult times，which will prevent unemployment and may help Asian economies survive at a time of slowing exports．The East Asian attitude may also make it easier for companies to recover quickly from the economic downturn since they will not need to rehire or train new staff，but build up a more loyal and devoted group．
"In the Confucian mindset（儒家思想），the right thing to do is to share the burden，which is the sense of collective（集体的） responsibility．While in the West，it's more about individual survival，"said Michael Benoliel，associate professor of organizational behavior at Singapore Management University （SMU）．
In contrast，local Western companies from General Motors to Goldman Sachs plan to lay off workers by the thousands，but at the Asian units of Western multinationals or western units of Asian groups，job cuts will probably be less severe．
Japan's jobless rate was 4 percent in September，up from 3.8 percent in January，while Hong Kong's was flat at 3.4 percent．But US unemployment is expected to have jumped to 6.3 percent last month from below 5 percent in January．
Experts say that while there are noticeable differences in labor practices in East and West，the gap will narrow as more firms become more multinational and competition forces firms to adopt the best practices of rivals from abroad．
36．The underlined word"prospect"in the first paragraph most probably meansCA．weather      B．scene     C．future      D．place
37．Compared with job cuts，pay cuts can bring the following benefits EXCEPT thatB   
A．it's helpful to the economy recovery
B．it costs the company less money to survive
C．it will keep the experienced and skilled workers
D．it can form a team working harder and more loyally
38．According to Michael Benoliel，the Confucian mindset focuses onB．
A．human rights        
B．sharing responsibility
C．personal profits      
D．individual survival
39．In which company can we infer the job cuts will be probably the most severe？A
A．A local American group．
B．A small Japanese company．
C．A German branch of a Korean multinational．
D．A Hong Kong's unit of a French company．
40．The passage mainly tells usD
A．the difficulties all the companies around the world will meet with today
B．the cultural differences between Eastern and Western world at present
C．the ways to cut down the cost of the companies in economic downturn
D．the different labor solutions of Asian and Western in global recession．
6．The price of coffee beans hits a 12-year high today．I thought there might
be some kind of coffee-market story，like we saw with cocoa earlier this summer．
But the main driver of coffee prices right now is simpler：Colombia has had
a few year s of weak coffee harvests because of too much rain，which has reduced
the global supply．And coffee drinkers keep buying coffee，even as prices rise，in
other words，demand is unchanged．
The higher price of beans-up about 40percent since March-means higher prices for the coffee you buy by the pound．But it probably won't affect the coffee you buy by the cup．
Smuckers，which sells Folgers and Millstone coffees，recently said it was raising its prices because of the higher cost of beans．Starbucks，however，said it would absorb the higher cost of beans without raising prices．
"You see it much more in the grocery store because the raw materials are a big factor of cost，"Jose Sette of the International Coffee Organization told me．"In a coffee shop，your big expenses are rent and labor．"
While real-world supply and demand is the big driver of the price of beans，there may be some speculative action in coffee business in the future．
But futures （期货） of the high-grade Arabica beans are traded in the US，where regulations prevent speculators （投机商） from controlling the market，hoping such things won't happen just as in London summer market．That suggests that prices should fall when supply improves-which may happen next year．
Some experts say that farmers in third world countries won't actually benefit from higher prices in this case．When the price difference is due to supply and demand，the profit of the seller usually doesn't go up．

71．Which of the following is the best title for the passage？A
A．Why coffee is getting more expensive？
B．How farmer benefits from the high price？
C．Whether the US will control the coffee market？
D．What has caused the reduction of coffee？
72．From the second paragraph we can infer that．B
A．Colombia is the coffee trading center of the world
B．Colombia coffee output contains a final share of the world
C．People need more and more coffee
D．Coffee sales will be getting less and less
73．In this summer's coffee bean market，B．
A．the US made more rules about coffee prices
B．speculators once held the coffee bean market in London
C．coffee bean trading was seriously disorganized
D．coffee bean prices were very low in the US
74．Which of the following is TRUE according to the text？C
A．The price difference determines the profit of the seller．
B．Smuckers is a famous coffee manufacturer．
C．Real-world supply and demand decides the prices．
D．Coffee prices will become much higher next year．
75．What does the underlined word"it"in the fourth paragraph refer to？C
A．Folgers． B．Millstone． C．Smuckers． D．Starbucks．
3．The number of smokers in England is about 8 million．According to the Department of Health，smoking is the biggest cause of early death in the country．Smokers in England have been asked to give up smoking for 28 days this month，in an action backed by Cancer Research UK and the British Heart Foundation．
    Research shows people who manage not to light up for this length of time are 5 times more likely to kick the habit．Public health experts say campaigns that include a combination of hard-hitting ads and supportive messages work best．
Quitting smoking can be difficult．However，people are much more likely to succeed if other people are doing the same than if they try to do it alone and go cold turkey．Robert West，Director of Tobacco Studies at University College London，points out how pressure from people around can prevent a smoker going on smoking．"We are social animals，"he said．
The action has met some doubts among readers of the BBC News Online website．Some compared it to asking people to stop eating as a way of fighting overweight．Others doubt the action's effectiveness．"Its weakness is that it fails to explain why a person smokes，and the reasons are as many as the number of smokers"，says someone who signed as BluesBerry．
Another reader，Cazz，has decided to give it some credit．He says："Campaigns like this won't necessarily inspire the majority of smokers to quit，but may encourage those thinking about quitting to set a date and try．Surely it's worth a shot．"
63．What does the text mainly talk about？A
A．A new action to quit smoking．
B．A way of fighting overweight．
C．A country with the most smokers．
D．The biggest cause of early death．
64．The underlined phrase"go cold turkey"in the third paragraph means"C"．
A．buy a cold turkey    
B．eat too much food    
C．stop a bad habit        
D．get much support
65．Why is it easier to stop smoking when other people are doing the same？C
A．Because people usually respect each other．
B．Because they're faced with the same pressure．
C．Because people are influenced by each other．
D．Because they keep the same animals as pets．
66．What's Cazz's attitude in the last paragraph？D
A．Distant．       B．Doubtful．       C．Surprised．            D．Approving．
4．Mary's sister sings better than Susan．

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