Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.

We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.

We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.

Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.

While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

1.According to the passage the preference test was conducted in order to ________.

A. show that a person’s opinion about taste is mere guess-work

B. compare the ability of the participants in choosing their drinks

C. find out the role taste preference plays in a person’s drinking

D. reveal which cola is more to the liking of the drinkers

2. It is implied but not stated in the first paragraph that ________.

A. the competition between the two colas is very strong

B. blind tasting is necessary for identifying fans

C. the purpose of taste tests is to promote the sale of colas

D. the improvement of quality is the chief concern of the two cola companies

3.The word “burnout” (Line3, Para. 5) refers to the state of _________.

A. being seriously burnt in the skin

B. being badly damaged by fire

C. being unable to function because of excessive use

D. being unable to burn for lack of fuel

4.The author’s purpose in writing this passage is to ________.

A. emphasize that taste and price are closely related to each other

B. recommend that blind tasting be introduced in the quality control of colas

C. show that taste preference is highly subjective

D. argue that taste testing is an important marketing strategy

 

Children and young people tend to have certain role models – people they want to be like when they grow   1 . Though at first children would have wished to copy their mother, father or a (n)  2  relative, gradually these role models are thought of as famous people or popular   3 . People have different opinions about  whether  popular stars or other famous people are good role models for children. Charming models, such as Katie Price, are often   4  and thought highly of by young girls. This is the biggest worry of parents and teachers. They wish to   5  their children to have the concept that success is achieved through hard work and   6  rather than an attractive looking.

Most people tend to grow up to be those 7  are close to home — their parents or family friends. Some decide to be like their favorite teacher. A child who loves to   8  may want to grow to be the next Picasso or Van Gogh; Someone who loves to   9  might imagine themselves as a famous writer; if a child enjoys dancing, he or she   10  well admire a famous dancer, but this is not the case. A lot of dance students wish to be like their  11  teacher.

Therefore, the job of a teacher is   12  just providing knowledge of a given subject. They should be able to   13  their students’ trust and  14  them well. Helping youngsters to learn from models, to learn how to accept   15  with grace(优雅) and losing with respect, is central to any parent’s or teacher’s job. Manners are very important and a dance teacher can make use of  his or her position and influence(影响) to introduce  good behaviors to youngsters.

1.                A.younger        B.stronger        C.older D.taller

 

2.                A.generous       B.favorite         C.ordinary  D.humorous

 

3.                A.fans           B.stars           C.singers   D.dancers

 

4.                A.awarded        B.admired        C.admitted  D.afforded

 

5.                A.encourage      B.receive         C.hold D.ignore

 

6.                A.luck           B.imagination      C.effort    D.effect

 

7.                A.what           B.which          C.it    D.who

 

8.                A.read and write   B.sing and dance   C.listen and speak D.draw and paint

 

9.                A.write          B.read           C.travel    D.think

 

10.               A.should         B.may           C.must  D.need

 

11.               A.dance          B.music          C.art   D.piano

 

12.               A.better than      B.less than        C.more than D.rather than

 

13.               A.receive        B.lose           C.gain  D.accept

 

14.               A.communicate with                 B.keep up with   C.come up with   D.catch up with

 

15.               A.challenging      B.falling          C.failing D.winning

 

 

 

第二节 完型填空(共20小题;每小题1.5分,满分30分)

阅读下面短文,掌握其大意,然后从36—55各题所给的四个选项(A、B、C和D)中,选出最佳选项

Children and young people tend to have certain role models – people they want to be like when they grow   36  . Though   37   children would have wished to copy their mother, father or a (n)   38   relative, gradually these role models are thought of as famous people or popular   39  . People have different opinions about   40   popular stars or other famous people are good role models for children. Charming models, such as Katie Price, are often admired and   41   by young girls. This is the biggest worry of parents and teachers. They wish to   42   the concept that success is achieved through hard work and   43   rather than an attractive looking.

Most people tend to grow up to be those who are   44   home – their parents or family friends. Some decide to be like their favorite teacher. A child who loves to   45   may want to grow to be the next Picasso or Van Gogh; Someone who loves to   46   might imagine themselves as a famous writer; if a child enjoys dancing, he or she   47   well admire a famous dancer, but this is not the   48  . A lot of dance students wish to be like their   49   teacher.

Therefore, the job of a teacher is   50   just providing knowledge of a given subject. They should be able to   51   their students’ trust and   52   them well. Helping youngsters to learn from models, to learn how to accept   53   with grace and losing with dignity, is central to any parent’s or teacher’s job. Manners are very important and a dance teacher can   54   his or her position and influence to   55   good behaviors to youngsters.

36.A.younger     B.stronger    C.older  D.taller

37.A.at first        B.at last         C.at least      D.at most

38.A.generous   B.favorite      C.ordinary     D.humorous

39.A.fans   B.stars  C.singers       D.dancers

40.A.that   B.why    C.whether     D.if

41.A.looked down upon     B.thought highly of

         C.caught up with           D.made fun of

42.A.encourage B.receive       C.hold   D.ignore

43.A.luck    B.imagination        C.effort D.creativity

44.A.similar to   B.different from    C.far from     D.close to

45.A.read and write  B.sing and dance  C.listen and speak         D.draw and paint

46.A.write B.read   C.travel          D.think

47.A.should        B.may   C.must  D.need

48.A.deal   B.trouble       C.matter       D.case

49.A.dance         B.music          C.art      D.piano

50.A.better than        B.less than    C.more than D.rather than

51.A.receive       B.lose    C.gain   D.accept

52.A.communicate with    B.keep up with

         C.negotiate with            D.put up with

53.A.challenging         B.falling         C.failing         D.winning

54.A.make use of       B.lose control of   C.take charge of   D.get rid of

55.A.turn   B.press C.introduce   D.push

 

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