In high school I joined the girl athletic club. At our first track meet, I entered for the long jump, but was made an alternate(替补)for the 50 yard dash. I didn’t like it, since I was better at long distance, but they assured me I would never have to run; they just ran out of alternate.

As I walked up to the start line, I saw my Dad on the sidelines. He was watching. Position, ready, set and off went the starting gun. Believe it or not, I closed my eyes and ran like I’d never run before.

I knew I didn’t have a chance of winning. But I started to hear cheering and thought for a minute, was it possible? I opened my eyes and to my disappointment, everyone else was crossing the finish line, inches away from each other and I was only half the distance.

That moment felt like days. I felt so stupid. I just wanted to melt into the ground and disappeared. Worse than that, my Dad was watching and then I felt ashamed. I kept running hard as I could, crying all the way towards the finish line. It seemed no one noticed me as I crossed the finish line. I saw my Dad standing there looking at me. I was ashamed to look at him. He walked over to me and said, “I’m so proud of you.” I was surprised, “For what? Everyone else finished before I even got halfway. I looked like a fool.” “Because you didn’t give up, not even when you realized what had happened. You gave it your all and finished.” I laughed and cried at the same time.

I find I can face what seems impossible, even alone and afraid, and, that winning does not always come in as you expect. I give my best effort to all I do, win or lose. I don’t give up in the middle of anything.

The author meant to compete in        .

A. the 50 yard dash           B. the long jump    C. the long-distance run      D. the high jump

When the author heard cheering, she thought        .

A. she had the chance to win the game               

B. she left others inches away halfway

C. other competitors were encouraging her         

D. somebody had won the game                                

What happened after the author crossed the finish line?

A. She cried at the sight of her father.               

B. Everyone cheered her for her success.

C. Her farther came up and comforted her.         

D. She felt ashamed to meet her classmates.

What lesson can we learn form the author’s experience?

A. What seems impossible always becomes possible.

B. Don’t lose heart halfway whatever you do.

C. Success will come as long as you expect it.

D. Try to do everything until you win in the end.

When something goes wrong,it can be very satisfying to say,”Well, it’s so-and-so’s fault.” or “I know I’m late,but it’s not my fault;the car broke down.” It is probably not your fault,but once you form the habit of blaming somebody or something else for a bad situation,you are a loser. You have no power and could do nothing that helps change the situation. However, you can have great power over what happens to you if you stop focusing on whom to blame and start focusing on how to remedy the situation. This is the winner’s key to success.
Winners are great at overcoming problems. For example, if you were late because your car broke down, maybe you need to have your car examined more regularly. Or, you might start to carry along with you the useful phone numbers, so you could call for help when in need. For another example, if your colleague causes you problems on the job for lack of responsibility or ability, find ways of dealing with his irresponsibility or inability rather than simply blame the person. Ask to work with a different person, or don’t rely on the person. You should accept that the person is not reliable and find creative ways to work successfully regardless of how your colleague fails to do his job well.
This is what being a winner is all about—creatively using your skills and talents so that you are successful no matter what happens. Winners don’t have fewer problems in their lives; they have just as many difficult situations to face as anybody else. They are just better at seeing those problems as challenges and opportunities to develop their own talents. So, stop focusing on “whose fault it is.” Once you are confident about your power over bad situations, problems are just stepping stones for success.
【小题1】According to the passage, winners        .

A.deal with problems rather than blame othersB.meet with fewer difficulties in their lives
C.have responsible and able colleaguesD.blame themselves rather that others
【小题2】The underlined word remedy in Paragraph 1 is closest in meaning to        .
A.avoidB.acceptC. improve D.consider
【小题3】 When your colleague brings about a problem, you should         .
A.blame him for his lack of responsibilityB.find a better way to handle the problem
C.tell him to find the cause of the problemD.ask a more able colleague for help
【小题4】When problems occur, winners take them as         
A.excuses for their failuresB.barriers to greater power
C.challenges to their colleaguesD.chances for self-development
【小题5】Which of the following is the best title for the passage?
A.A Winner’s Problem.B.A Winner’s Secret.
C.A Winner’s Opportunity.D.A Winner’s Achievement.

Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.

Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.

The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.

The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature(以···为形象)characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.

Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.

In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.

1.PSA are primarily designed to      .

A. educate the public                              B. change people’s status

C. discuss a problem                       D. sell products or services

2.Which of the following is true of the Smoky Bear?

A. It is one recognized symbols of Walt Disney cartoons.

B. It firstly appeared in America in 1944 with no slogan.

C. It is created to warn Americans of the dangers of wildfires.

D. Its slogan changes every three years.

3.How does the author support his topic in Paragraph 4?

A. By summing up.                                 B. By giving examples.

C. By comparison.                                      D. By asking questions.

4.According to this text, Smoky Bear       .

A. helps a lot to reduce wildfires in America

B. isn’t popular among the American pupils

C. has set up its own website to advertise products

D. becomes the symbol of the Advertising Council

 

When something goes wrong, it can be very satisfying to say. “Well, it’s so-and-so’s fault.” Or “I know I am late, but it’s not my fault; the car broke down.” It is not your fault, but once you form the habit of blaming(责备) somebody or something else for a bad situation, you are a lose. You have no power and could do nothing that helps change the situation. However, you can have great power over what happens to you if you stop focusing on whom to blame and start focusing on how to remedy the situation. This is the winner’s key to success.

Winners are great at overcoming problems. For example if you were late because your car broke down, maybe you need to have your car examined regularly .Or, you might start to carry along with you the useful phone numbers, so you could call for help when in need. For another example, if your colleague causes you problems on the job for lack of responsibility or ability, find ways of dealing with his irresponsibility or inability rather than simply blame the person. Ask to work with a different person, or don’t rely on this person. You should accept that the person is not reliable and find creative ways to work successfully regardless of how your colleague fails to do his job well.

This is what being a winner is all about---creatively using your skills and talents so that you are successful no matter what happens Winners don’t have few problems in their lives; they have just as many difficult situations to face as anybody else. They are just better at seeing those problems as challenges and opportunities to develop their own talents. So, stop focusing on “Whose fault it is”. Once you are confident about power over bad situations, problems are just stepping stones for success.

1.According to the passage, winners__________.

A.deal with problems rather than blame others

B.meet with fewer difficulties in the lives

C.have responsible and able colleagues

D.blame themselves rather than others

2.The underlined word“remedy” in Paragraph 1 is closest in meaning to ________.

A.avoid             B.accept            C.improve          D.consider

3.When your colleague(同事) brings about a problem, you should _________.

A.find a better way to handle the problems

B.blame him for his lack of responsibility

C.tell him to find the cause of the problem

D.ask a more able colleague for help

4.When problems occur, winners take them as__________.

A.excuses for their failures

B.barriers(障碍) to greater power

C.challenges to their colleagues

D.chances for self-development

5.Which of the following is the best title for the passage?

A.A winner’s Secret                      B.A Winner’s Problem

C.A Winner’s Opportunity                 D.A Winner’s Achievement

 

I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.

Nike

In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.

McDonald’s

The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.

Apple

There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.

Mercedes Benz

The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.

Adidas

The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.

1.What does the author think of the stories of the great logos?

A.They are boring.                        B.They are out of date.

C.They are attractive.                      D.They are practical.

2.What does Nike’s logo stand for?

A.The goddess of victory.

B.The source of inspiration for soldiers.

C.The statue of the Greek goddess.

D.The wing of the Greek goddess.

3.We can learn that Apple’s present logo is ______.

A.the religious story of Adam and Eve

B.a bitten apple with only one color

C.Newton’s sitting under an apple tree

D.the rainbow-colored bitten apple

4.______ stands for the rule of the land, the sea and the air.

A.Nike’s logo                           B.Apple’s logo

C.The Mercedes logo                      D.The Adidas logo

5.Which of the following time orders describes the births of the great logos?

A.Mercedes Benz –McDonald’s – Nike – Apple.

B.Nike – McDonald’s – Apple – Mercedes Benz.

C.McDonald’s – Apple – Nike – Mercedes Benz.

D.Nike – Mercedes Benz – McDonald’s – Apple.

 

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