题目内容

Catch yourself daydreaming while washing the dishes again? If this happens often you probably have a pretty capable working memory and a sharper brain, new research suggests.
This mind wandering, it seems, actually gives your working memory a workout. Working memory is the mental work space that allows the brain to juggle multiple thoughts at the same time. The more working memory a person has, the more daydreaming they can do without forgetting the task at hand.
Researchers studied groups of people from the University of Wisconsin－Madison community, ranging in age from 18 to 65. The volunteers were asked to perform simple tasks, like pressing a button every time they took a breath or clicking in response to a letter popping up on a computer screen; these tasks were so easy that their minds were likely to wander, the researchers figured.
The researchers checked in periodically, asking the participants if their minds were on task or wandering. When the task was over, they measured each participant's working memory capacity by having them remember letters while doing math questions. Though all participants performed well on the task, the researchers noticed that the individuals who indicated their minds had wandered more than others also scored higher on the working memory test.
“What this study seems to suggest is that, when circumstances for the task aren't very difficult, people who have additional working memory resources allocate them to think about things other than what they're doing，” said Jonathan Smallwood, a study researcher of the Max Planck Institute for Human Cognitve and Brain Science.
When our minds run out of working memory, these off－topic thoughts can take the main stage without us consciously meaning them to; for instance, arriving at home with no memory of the actual trip, or suddenly realizing that they've turned several pages in a book without understanding any of the words.
“It's almost like your attention was so absorbed in the mind wandering that there wasn't any left over to remember your goal to read，” study researcher Daniel Levinson, said in a statement.
People with overall higher working memory were better able to stay focused when the task at hand required it. Those who had low working memory often had their thoughts drift away from the task, and did less well at it.
The findings add to past research suggesting these mind drifts can be positive moments. For instance, daydreaming has often been associated with creativity—researchers think that our most creative and inventive moments come when daydreaming. It's likely that the most intelligent among us also have high levels of working memory, Levinson noted.
【小题1】The word “juggle” in the second paragraph can be replaced by “________”．

A．handleB．searchC．understandD．distribute
【小题2】What can be concluded from Jonathan Smallwood's words?
A．People who often have daydreams probably own a pretty capable working memory.
B．On the working memory test, people with wandering minds will get high score.
C．Absorbed in the mind wandering, your attention left no space for your goal.
D．Dealing with some easy jobs, people with higher working memory will daydream.
【小题3】What is the best title of the passage?
A．Mind drifts are always positive.
B．Daydreaming is good for the mind.
C．Creative moments come with working memory.
D．The more daydreaming, the more effectively one works.


【小题1】A
【小题2】D
【小题3】B

解析

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When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards.

The existence(存在) of the privately owned mass media depends financially(经济上地) on _________.

A. the government  B. their owners?families C. advertisements   D. the audience

according to the passage, who are most probably paying for the advertisements?

A. Companies.       B. Organizations.   C. Individuals.       D. All of the above.

Which of the following is considered nontraditional mass media?

A. Newspapers.      B. The mail.   C. Magazines. D. Films.

according to the passage, which of the following statements about the features of advertisements is NOT true?

A. Advertising must be honest and amusing.

B. Advertising is meant for large groups of people.

C. Advertising tells people to do something directly or indirectly.

D. The sponsors are always mentioned in the advertisements.

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有说服力的)description of goods, services and ideas by identified (明确的)sponsors through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌).
64. The existence of the privately owned mass media depends financially on___.
A. the government        B. their owners’ families
C. advertisements         D. the audience
65. What does the underlined word “sponsors” mean in Chinese?
A.广告商     B.出资者     C.经纪人     D. 经理人
66. According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
67. According to the writer’s attitude, what is advertising?
A. Advertising is a means of “keeping your name before the public”.
B. Advertising is “truth well told”, which tells people all the facts about goods.
C. Advertising is persuasive description of goods, services and ideas.
D. Advertising is a way to sell you something completely to catch your attention.

请阅读下列应用文及其相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。下面是一篇应用文及其应用场合的信息， 请阅读下列应用文和相关信息，并按照要求匹配信息。
首先， 请阅读下列六则卡通人物的性格介绍：
Why do you remember Hello Kitty, Snoopy and all the other cartoon characters? What makes you love them? Well, maybe because they're like the people around you. Think about it! You may find a friend or classmate who is like them.
A. As sweet as Hello Kitty: She likes to eat cake. She loves to make new friends. She likes to ask friends to her parties. Her smile is so lovely.
B. As clever as Snoopy: He went to school when he was nine. He learned to use a typewriter in two years! He thinks a lot. He is so clever that you like to be with him.
C. As sarcastic (讽刺的) as Garfield: He sits happily in the seat and says sharp words to you. Sometimes he is not nice. He doesn't really like you? He thinks you're a fool? No, in his heart, he loves you. He is a friend with hard words but a warm heart.
D. As naughty as MashiMaro: He doesn't look like a good boy. He has sleepy eyes and looks naughty. He always plays tricks. So you may get angry with him and don't like him very much. His mind is active and full of ideas. He tries to be big and catch your eyes. But, he' s still a child.
E. As confident as Prince of Tennis: He has faith in himself and always wants to win.
F. As friendly as Mickey: He is clever and kind. He has a good heart and is glad to help others. Everyone likes to turn to him for help whenever they are in trouble.
请阅读Susan, Tom, John, Bob, George的个性描述，然后匹配与他们个性相当的卡通人物。
【小题1】Tom is a warm-hearted boy, and he cares for others very much. If you meet with any difficulty, you can tell him, and he will surely help you.
【小题2】Susan has many friends and she likes to stay with them in many kinds of parties. On her face there is always a smile.
【小题3】John likes thinking and can always find ways to solve any difficult problems.
【小题4】Bob seems to be very rude and impolite and his words are unpleasant to hear, but his inner heart is full of concerns for others.
【小题5】George believes in himself, and he always wants to win the first place in almost everything.

阅读下列应用文及相关信息，并按要求匹配信息。

Why do you remember Hello Kitty, Snoopy and all the other cartoon characters? What makes you love them? Well, maybe because they’re like the people around you. Think about it! You may find a friend or classmate who is like them.

A. As sweet as Hello Kitty: She likes to eat cake. She loves to make new friends. She likes to ask friends to her parties. Her smile is so lovely.

B. As clever as Snoopy: He went to school when he was nine. He learned to use a typewriter in two years! He thinks a lot. He is so clever that you like to be with him.

C. As sarcastic (讽刺的) as Garfield: He sits happily in the seat and says sharp words to you. Sometimes he is not nice. He doesn’t really like you? He thinks you’re a fool? No, in his heart, he loves you. He is a friend with hard words but a warm heart.

D. As naughty as MashiMaro: He doesn’t look like a good boy. He has sleepy eyes and looks naughty. He always plays tricks. So you may get angry with him and don’t like him very much. His mind is active and full of ideas. He tries to be big and catch your eyes. But, he’s still a child.

E. As confident as Prince of Tennis: He has faith in himself and always wants to win.

F. As friendly as Mickey: He is clever and kind. He has a good heart and is glad to help others. Everyone likes to turn to him for help whenever they are in trouble.

请阅读Susan, Tom, John, Bob, George的个性描述，然后匹配与他们个性相当的卡通人物。

1.Tom is a warm-hearted boy, and he cares for others very much. If you meet with any difficulty, you can tell him, and he will surely help you.

2.Susan has many friends and she likes to stay with them in many kinds of parties. On her face there is always a smile.

3.John likes thinking and can always find ways to solve any difficult problems.

4.Bob seems to be very rude and impolite and his words are unpleasant to hear, but his inner heart is full of concerns for others.

5.George believes in himself, and he always wants to win the first place in almost everything.

 

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people describe it in this way: Advertising is the paid , nonpersonal, and usually persuasive description of goods, services and ideas by identified sponsors(出资者) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you. In reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media includes the mail, matchbox covers and billboards.

 

1.According to the passage, who are most probably paying for the advertisements?

A. Companies.       B. Organizations.           C. Individuals.     D. All of the above.

2.The existence of the privately owned mass media depends financially on______.

A. the government       B. their owners’ families       C. advertisements

D. the audience

3.Which of the following is considered nontraditional mass media?

A. Newspapers       B. The mail             C. Magazines            D. Films

4.According to the passage, which of the following statements about the features of advertisements is NOT true?

A. Advertising must be honest and amusing.

B. Advertising is meant for large groups of people.

C. Advertising tells people to do something directly or indirectly.

D. The sponsors are always mentioned in the advertisements.

 

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