题目内容

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards.

The existence(存在) of the privately owned mass media depends financially(经济上地) on _________.

A. the government  B. their owners?families C. advertisements   D. the audience

according to the passage, who are most probably paying for the advertisements?

A. Companies.       B. Organizations.   C. Individuals.       D. All of the above.

Which of the following is considered nontraditional mass media?

A. Newspapers.      B. The mail.   C. Magazines. D. Films.

according to the passage, which of the following statements about the features of advertisements is NOT true?

A. Advertising must be honest and amusing.

B. Advertising is meant for large groups of people.

C. Advertising tells people to do something directly or indirectly.

D. The sponsors are always mentioned in the advertisements.

【小题1】C

【小题2】D

【小题3】B

【小题4】A


解析:

【小题1】C。短文第二段提到 TV stations, newspapers, magazines, radio stations 等私立的大众传媒的资金来源于广告。

【小题2】D。从 From the advertisement, we can see if the sponsor is a company, or an organization, or an individual 中可以找到答案。

【小题3】B。Nontraditional media include the mail, matchbox covers, and billboards.已说得非常清楚。

【小题4】A。B、C、D 在短文中已提到,A 未提及。故选 A

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完形填空 (共20小题;每小题1.5分,满分30分)

       阅读下面短文,掌握其大意,然后从短文后所给各题的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑

       There was a stranger at my doorstep this morning. I was a little __36__ at first because my parents warned me not to talk to strangers, __37__ he seemed to be a fellow student in my college so I began to calm down soon after.

__38__ in old but neatly pressed clothes, the tall boy began explaining his __39__. He told me about his school fees and said that the time __40__ his exam was approaching. Though his grades were excellent, he would not be __41__ to take his exams if he failed to __42__ the money for all of the tuition fees. He was studying Computer Applications in my city. __43__ I had friends studying the same course in my college, __44__ meant that I could ask them all about him.

       The boy was still $ 2,500 short of the $ 30,000 that his tuition __45__. He was having a hard time, and he had a bad family situation __46__. I didn’t have much money, so I gave him an __47__ foreign book on computer languages. I thought that he __48__ could not afford such a textbook. I also remembered that I had won $ 500 in a contest. I __49__ the entire $ 500 to my newly made friend and __50__ him good luck with his exams.

       When you are in college, __51__ is very important __52__ to buy new textbooks or to hang out with friends. When I saw this fellow, I was __53__ of my other friends, many of whom were excellent, but were __54__ to pay for their education. This replaced all the hesitation and __55__ in my mind with generosity.

       Since then, I have never wasted even a single coin on anything that I don’t need.

36.A.amused     B.interested  C.scared       D.satisfied

37.A.but    B.therefore   C.besides     D.now that k+s-5#u 

38.A.Dressing   B.Dressed    C.To dress    D.To be dressed

39.A.question   B.study C.aim   D.problem

40.A.of     B.in      C.for    D.to

41.A.suggested  B.allowed    C.asked D.required

42.A.catch hold of    B.come up with   C.make up for     D.take possession of

43.A.Fortunately      B.Simply     C.Sometimes       D.Quickly

44.A.where       B.what  C.that   D.which

45.A.used  B.needed      C.cost   D.took

46.A.as usual    B.as well      C.as yet       D.as a whole

47.A.informal   B.ordinary   C.extra D.expensive

48.A.surely       B.finally      C.probably   D.regularly

49.A.handed in B.handed over     C.handed down    D.handed out

50.A.wished     B.hoped       C.wanted     D.told

51.A.friendship B.luck  C.money      D.health

52.A.whether    B.how  C.if      D while

53.A.charged             B.accused               C.warned              D.reminded           

54.A.struggling B.studying   C.willing     D.unwilling k+s-5#u 

55.A.excitement       B.doubt       C.belief       D.faith

When you are little,the whole world feels like a big playground.I was living in Conyers,Georgia the summer it all happened.I was a second grader,but my best friend Stephanie was only in the first grade.Both of our parents were at work and most of the time they let us go our own way.

It was a hot afternoon and we decided to have an adventure in Stephanie's basement.As I opened the basement door,before us lay the biggest room,full of amazing things like guns,dolls,and old clothes.I ran downstairs,and spotted a red steel can.It was paint.I looked beyond it and there lay even more paint in bright colors like purple,orange,blue and green.

“Stephanie,I just found us a project for the day.Get some paintbrushes.We are fixing to paint.”She screamed with excitement as I told her of my secret plans and immediately we got to work.We gathered all the brushes we could find and moved all of our materials to my yard.There on the road in front of my house,we painted big stripes(条纹)of colors across the pavement(人行道).Stripe by stripe,our colors turned into a beautiful rainbow.It was fantastic!

The sun was starting to sink.I saw a car in the distance and jumped up as I recognized the car.It was my mother.I couldn't wait to show her my masterpiece.The car pulled slowly into the driveway and from the look on my mother's face,I could tell that I was in deep trouble.

My mother shut the car door and walked towards me.Her eyes glaring,she shouted,“What in the world were you thinking?I understood when you made castles out of leaves,and climbed the neighbors' trees,but this!Come inside right now!”I stood there glaring back at her for a minute,angry because she had insulted(侮辱)my art.

“Now go clean it up!”Mother and I began cleaning the road.Tears ran down my cheeks as I saw my beautiful rainbow turn into black cement.

Though years have now passed,I still wonder where my rainbow has gone.I wonder if,maybe when I get older,I can find my rainbow and never have to brush it away.I guess we all need some sort of rainbow to brighten our lives from time to time and to keep our hopes and dreams colorful.

56.What did the writer want to do when his mother came home?

A.To introduce Stephanie to her.

B.To prevent her from seeing his painting.

C.To put the materials back in the yard.

D.To show his artwork to her.

57.In his mother's eyes,the writer________.

A.was a born artist        B.always caused trouble

C.was a problem solver   D.worked very hard

58.The underlined word“rainbow”in the last paragraph refers to______.

A.the rainbow in the sky

B.the stripes on the pavement

C.something imaginative and fun

D.important lessons learned in childhood

59.It can be learned from the passage that parents should______.

A.encourage children to paint

B.value friendship among children

C.discover the hidden talent in children

D.protect rather than destroy children's dreams

Today's teens have a knowledge of the Internet that often surpasses that of their parents. Because so many teens are Internet survey, it is important that they also have an understanding of the dangers that exist online and how to deal with them. Watch teens share their own“Real­Life Stories” about issues affecting them on the Internet such as cyberbullying(网络欺凌), online enticement, and giving out too much personal information.

NSTeens—Terrible Text

  Some teens say and do terrible things to each other online because they don't see the direct effects of their actions. So what should you do if you're cyberbullied? Watch the NSTeens in their latest video, “Terrible Text”, about a young girl who is troubled when a cyberbully sends mean text messages to her cellphone at all hours of the day and night.

Visit NSTeens. org.

NetSmartz411

  NetSmartz411 is a parent and guardian's premier online resource for learning about the Internet safety,computers, and the Web.

Search our knowledge base for answers to all of your questions about the online world! If you can't find what you're looking for, use the“Ask the Experts”tab to send us a question.

Your question will be answered by professionals who know a lot about the Internet safety—the real­life analysts at the National Center for Missing & Exploited Children. We handle daily reports about the online exploitation of children;and we'll show you the steps you can take to keep the children and teens in your life safer online.

Visit NetSmartz411. org.

CyberTipline Report

  The CyberTipline is the place to report any incident of the Internet exploitation. If you find yourself in a situation where you need help,visit www.cybertipline.com and make a report. If you fear that you are in immediate danger,contact your local law enforcement (执法部门).

Real­Life Stories

  Watch real life stories told by teens who have been victims of the Internet exploitation.

Real­Life Stories

NetSmartzKids

  Are you concerned about your younger siblings'(兄弟姐妹的) safety online? Visit www.NetSmartzKids.org with them to help them learn how to avoid the dangers that exist on the Internet.

56.The ad. is intended for________.

A. kids loving to play games online

B. only victims of the Internet use

C. kids and their parents who want to learn about the       safety online

D. pre­school students who know little about the Internet

57.If you visit the website,you can________.

A. share your friends'“ Real­Life Stories” about issues affecting them on the Internet

B. have an understanding of the dangers that exist online and how to deal with them

C. say and do terrible things to each other online

D. ask for help when you have difficulty with your study

58.If you visit www.cybertipline.com,you can ________.

A. contact your local law enforcement

B. search our knowledge base for answers to all of your questions about the online world

C. report any incident of the Internet use

D. help your siblings learn how to avoid the dangers that exist on the Internet

59.Which of the following stories you can share on the Real Life Stories?

A. A teen was murdered by the man she met in a chat room.

B. Problems of losing weight.

C. Left home alone.

D. Hurt by second­hand smoke in the Internet cafe.

阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。
"A parcel arrived for you today," my father told me, as we were driving home from work."It's quite big." "Oh, really?" I wondered out loud."Have you   36  anything? Maybe from Amazon or eBay or something…?" my father continued."No, Dad.I'm  37 only one thing, but that should arrive in a(n)   38  ."
On Sunday, I will participate in a(n)   39  activity with some friends,' and.I had asked Bluebell if she could send me some of her homemade smile cards to  40  on the day.Since smile cards would have fit into an envelope,'! couldn't imagine what else could be in the  41 I became increasingly  42 as we continued to drive home.As soon as we arrived, I  43 to open the package.It had a neat, hand-written label (标签)on it."There might be something easy to  44 inside," my father said, as he handed me some scissors."Be careful when you open it."
The package was filled with all sorts of kindness   45  I First, some beautiful colorful posters with kindness ideas and   46  fell onto the floor.There were also loads of wrist bands (护腕), which I will   47  at our kindness activity.   48  , there were three envelopes in the package——two of them had the most cleanly and neatly   49  smile cards, and the third had a wonderful card inside, which   50  , "Thank you very much for your kindness...loads of love, Bluebell."
"This is really   51 ," my father said.My mother and sister enjoyed the package as well.Bluebell put .the biggest  52  on all of our faces! When I had asked her for some of her homemade smile cards to   53  some kindness during our activity, I never expected to 54  such a wonderful package filled with all sorts of kindness and inspiration!
You have  55  made my day.Bluebell!

【小题1】
A.orderedB.searchedC.desired D.paid
【小题2】
A.preferring B.wantingC.preventing D.expecting
【小题3】A.poster        B.parcel'          C.envelope    D.e-mail
【小题4】
A.sportsB.afterschool C.kindnessD.business
【小题5】
A.make upB.write downC.hand inD.give out
【小题6】
A.packageB.cardC.letterD.envelope
【小题7】
A.curiousB.surprisedC.hopeful D.terrible
【小题8】
A.wantedB.walkedC.rushedD.stopped
【小题9】
A.loseB.breakC.useD.pick
【小题10】
A.talentsB.giftsC.booksD.activities
【小题11】
A.articlesB.musicC.poetsD.poems
【小题12】
A.get rid ofB.make good use ofC.keep out of D.take possession of
【小题13】
A.In conclusionB.In additionC.In shortD.In fact
【小题14】
A.machinemadeB.manmadeC.homemade D.shopmade
【小题15】
A.told ,B.spokeC.wroteD.read
【小题16】
A.amazingB.funnyC.crazyD.accidental
【小题17】
A.cardB. tearC.spotD.smile
【小题18】
A.raiseB.spreadC.collects D.teach
【小题19】
A.find B.discover C.receiveD.accept
【小题20】
A.completelyB.partlyC.hardlyD.nearly

The first day of university our professor introduced himself and challenged us to get to know someone we didn’t already know. I stood up to look around when a gentle hand touched my shoulder. I turned around to find a  11  ,little old lady beaming up at me with a smile that  12 her entire being.
She said, “Hi, handsome. My name is Rose. I’m eighty-seven years old. Can I give you a hug?” I laughed and enthusiastically  13  , “Of course you may!” and she gave me a giant  14 . “Why are you in college at such a young, innocent age?” I asked.
She  15  replied, “I’m here to meet a rich husband, get married, and have a couple of kids…”
“No seriously,” I asked. I was  16   what may have motivated her to be taking on this  17  at her age.
“I always dreamed of having a   18   and now I’m getting one!” she told me.
Over the course of the year, Rose became a campus icon and she  19  made friends wherever she went. She loved to dress up and she enjoyed the attention bestowed upon her from the other   20  . She was living it up.
At the end of the semester we invited Rose to speak at our football banquet. I’ll never forget what she taught us. “We do not stop playing because we are old; we grow    21   because we stop playing.
There are only four  22  to staying young, being happy and achieving success. You have to laugh and find humor every day. You’ve got to have a dream. When you lose your  23 ,you die.
Anybody can grow older. That doesn’t take any talent or  24  . The idea is to grow up by always finding opportunity in  25 . Have no regrets.”

【小题1】
A.strongB.beautifulC.wrinkledD.charming
【小题2】
A.surrounded withB.lit upC.coveredD.showed off
【小题3】
A.respondedB.announcedC.agreedD.allowed
【小题4】
A.kissB.squeeze(紧抱)C.smileD.arm
【小题5】
A.seriouslyB.happilyC.jokinglyD.hopefully
【小题6】
A.curiousB.eagerC.unsureD.doubtful
【小题7】
A.careerB.degreeC.hobbyD.challenge
【小题8】
A.college educationB.rich husbandC.good jobD.happy family
【小题9】
A.frequentlyB.seldomC.easilyD.often
【小题10】
A.elderlyB.peopleC.friendsD.students
【小题11】
A.matureB.weakC.relaxedD.old
【小题12】
A.notesB.suggestionsC.secretsD.requirements
【小题13】
A.courageB.dreamsC.confidenceD.friends
【小题14】
A.abilityB.timeC.moneyD.effort
【小题15】
A.universityB.hopeC.trialD.change

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