题目内容

Where do you think the world's happiest people live? Somewhere hot with sandy beaches?A country with a tradition of the fine food and culture? Not according to a recent study by the University of Leicester.Who are the happiest people on Earth?1.Surprised? Well you'll be more surprised when you hear that the Danes pay some of the highest taxes in the world.So what is the secret of their success?

Let's start with all that tax they pay.The Danish government provides its people with one of the finest education and health systems in the world.It spends more on children and elderly people per capita(人均)than any other country.

2.Thanks to the tax policy,a shop assistant's final salary is not that much less than someone who works in a bank.As a result,Danes don't choose their careers based on money or status as people in other countries do.They choose the job they want to do.There's a philosophy in Denmark known as "Jante-lov",which translates as "you're no better than anybody else."3.But workers in other countries are not used to looking at life in this way.

Money doesn't seem as important in Denmark.It has been called a “post consumerist” society.4.What is more important is the sense of society and it's no surprise that Danes are very used to socializing.92% of Danes belong to some kind of social club and these clubs are even paid for by the government.

5.They also show an amazing amount of trust in each other and their government.You can see signs of this all over the country.You'll find vegetable stalls with no assistant.You take what you want and leave the money in a basket.Perhaps the bike is a good symbol for Denmark.The Danes can afford cars but they choose bikes-simple, economical,non-polluting machines that show no status and help keep people fit.

A.In a list ranking countries by the happiness of their citizens,it put tropical Fiji 50 places below freezing Iceland.

B.The street sweeper can hold his head up high as he proudly does his job.

C.Danish people aren't as suspicious as many other nations.

D.High taxes in Denmark widen the gap between different jobs.

E.Those 5.5 million people who call Denmark their home.

F.People have nice things in their houses,but they don't attach too much importance to shopping and spending.

G And there's another advantage to those high taxes.

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“Image is everything.” If there is no fact behind the image, the product, service or person will fail at last.

First of all, one should consider how important image is in the selling of products and services. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, people especially politicians and movie stars try to ensure they are seen in all the right places which can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance(本质) behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.

1.The downfall of the Arthur Andersen accounting firm is due to ________.

A. its dishonesty in business B. its previous images

C. its bad management D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up.

B. They failed to live up to their images.

C. They felt much pressure from the public.

D. They paid little attention to fame and fortune.

3.The structure of the passage is ________.

A. B.

C. D.

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1.What are these ads for?

A. Food you can order for delivery.

B. Places to go on vacation.

C. Things on sale in a big store.

D. Special offers at a shopping center.

2.Which of the following is true according to the ads?

A. Spending $ 50 means 3 hours of free parking.

B. One person can buy 4 tickets for the price of three.

C. After buying two CDs, you can get another two CDs for free.

D. At Mike’s Cafe, people can get a free drink after spending $ 6.

3.We can know from this passage_________.

A. there are more than one theatre in the center

B. if you buy a book there, you may pay less than half the price

C. you may get a free one if you buy a shirt, or a tie, or a pair of shoes

D. you won’t enjoy the wonderful service at Mike’s Café

I allowed myself to receive. These flowers were __ to me by our local florist(花商). I had placed an order with him for flowers to be delivered to a close ___overseas. For reasons __ to us, the flowers were never delivered and after many __ with the overseas supplier with no __ , we canceled the ___at last.

My florist called to __ and said he wanted to send me some flowers to __ the mistake. Even if I assured him it wasn’t his __ in my order, he __ he wanted to send me flowers. We went back and forth on this and __ I realized this was something that would make him feel __ and that I should just say thank you and let him __ !

I am always saying allowing ourselves to __. It took me a while here to __ what I said!

Having learnt the story, my friend overseas said perhaps the universe felt I needed the __ more. She made me smile.

Immediately after writing this passage, I received a(n) __ from this friend, telling me she had just received my flowers! In fact, our emails __, because I had sent her a copy of my passage at the same time she sent me her email!

When I called my florist, he told me he would not charge me for the flowers because he was sorry for the __ I had with my order!

Looks like the universe wanted __ of us to have flowers!

1.A. gifted B. sold C. donated D. showed

2.A. relative B. friend C. teacher D. colleague

3.A. impossible B. unfair C. unknown D. obvious

4.A. appointments B. agreements C. challenges D. contacts

5.A. expectation B. suggestion C. discussion D. results

6.A. order B. journey C. invitation D. request

7.A. congratulate B. greet C. apologize D. complain

8.A. get rid of B. make up for C. put up with D. take advantage of

9.A. excuse B. fault C. responsibility D. business

10.A. insisted B. predicted C. realized D. pretended

11.A. finally B. naturally C. immediately D. gradually

12.A. worse B. poorer C. busier D. better

13.A. leave B. go C. give D. fail

14.A. present B. share C. receive D. collect

15.A. reply to B. practice C. correct D. take back

16.A. flowers B. friendship C. money D. appreciations

17.A. gift B. warning C. letter D. email

18.A. were lost B. sank C. were refused D. crossed

19.A. satisfaction B. convenience C. trouble D. sorrow

20.A. either B. both C. all D. none

Once upon a time, there was a beautiful bird, which had always wondering what Hell(地狱) was. When she was little, her mother always told her that if she didn’t get the hang of the flying skills, she would go to Hell. She was so puzzled that she always asked others what Hell looked like, but no one was sure, because none of them had ever been there. Some said Hell was a place full of water, and others told her that Hell was full of burning fire. However, the bird knew they were lying. She wanted to find out what Hell was.

When other birds were learning flying skills, she always hid herself and watched them. She thought in this way she could go to Hell and see what Hell looked like. However, she spent so little time learning flying skills that one day she was caught by a little boy. The little boy gave her to his grandpa in the countryside as a gift. The old man liked her very much. He made a beautiful cage(笼子) and put her in it. The bird was very worried because she thought she couldn’t find out what Hell was like staying in this small cage. However, she couldn’t escape. Day after day, she just stayed in the cage, watching other birds flying. She lost her freedom and she became sadder and sadder. At last, she became ill. The old man finally opened the cage, but she was too weak to fly. Lying on the ground, she thought of the question that she ever asked all the time.

“What does Hell look like?”

“Hell is a small well-decorated cage.” Before she closed her eyes forever, she finally answered that question herself.

1.Who warned the bird of hell?

A. Her mother B. Other birds

C. The little boy D. The old man

2.What did the bird think of other birds’ opinions on hell?

A. She thought they were telling lies.

B. She thought they were all right.

C. She thought nothing of them.

D. She thought highly of them.

3.Why did the bird hide herself when other birds were learning flying skills?

A. Because she was lazy.

B. Because she didn’t like learning flying skills.

C. Because she thought she could go to Hell by doing this.

D. Because she thought it was of no use to learn flying skills.

4.According to the passage, the bird at last found out that________.

A. there was no Hell at all

B. Hell was full of burning fire

C. Hell was a place full of water

D. Hell was a place without freedom

5.The bird _______ at last.

A. died B. was free

C. went to Hell D. lived a good life

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