题目内容

【题目】 BEIJING—Apple Inc is one step closer to beginning sales of iPad2 tablet computers with cellular network compatibility （兼容） for the first time in the Chinese mainland, where the consumer-electronics giant is in the midst of an aggressive expansion．

According to China’s Telecommunication Equipment Certification Center, a device by Apple with third-generation high-speed wireless data capabilities was issued the network access license needed for the company to begin official sales in China．The device, listed under model number “A1396”, is compatible with the 3G standard WCDMA, and would work with the cellular network operated by Apple’s local iPhone partner, China Unicom （Hong Kong） Ltd．

China Unicom declined to comment．

Apple already offers the 3G iPad2 in Hong Kong through its partners, but currently only offers Wi-Fi versions of the device in the Chinese mainland．Still, consumers in China, which according to research firm IDC surpassed the US as the world’s largest PC market in the second quarter, have been purchasing 3G tablets through unofficial channels．

Separately, Apple spokeswoman Carolyn Wu said on Sept 6 that the company’s first Hong Kong store, set to open this quarter, will be located in the city’s central shopping and business district in the International Finance Center’s upscale （高档的） IFC mall, a commercial center and sightseeing spot along the city’s waterfront．Wu also said that Apple is planning a new store in Shanghai later this quarter, which will be its biggest store in China．She declined to give more details or to comment on the 3G iPad2．

Apple currently has four full-service Apple stores in the mainland, which receive the most traffic of any Apple stores in the world．The company otherwise relies on resellers to get its products into the market．

The new stores reflect Apple’s confidence in rising demand for its products such as smart phones and tablet computers．Sales in the Chinese mainland, Hong Kong and Taiwan helped boost （增长） the company’s third-quarter results, newly appointed Chief Executive Tim Cook said in July．China revenue （收益） surged （激增） six-fold to about $3．8 billion during the three months ended June 25．

“This has been a substantial （重大） opportunity for Apple and I firmly believe that we’re just scratching the surface right now,” Cook said at the time, referring to strong sales in China．“I see an incredible opportunity for Apple there．”

From China Daily 2011-09-08

【1】According to the news, which of the following statements is true?

A．WCDMA is not the only 3G standard in the world．

B．Apple Inc sells its products in the market of the Chinese mainland all by its own stores．

C．The consumers in China can only get iPad2 of Wi-Fi versions．

D．Chinese mainland is the second largest PC market in this year’s second quarter．

【2】Which one of the following phrases can replace the underlined word in paragraph 1?

A．in the interests of B．in the front of

C．in the process of D．in the case of

【3】How many full-service Apple stores are there in China?

A．4． B6． C．8． D．Unknown．

【4】By saying “we’re just scratching the surface right now”, Cook means ________．

A．they don’t know much about China’s market

will sell more products and gain more profit in China

C．they need to obtain more permission from China’s government

D．they ignored the rural market in China

【答案】

【1】A

【2】C

【3】D

【4】B

【解析】

试题分析:本文属于新闻类短文，主要介绍了苹果公司在中国出售产品的新政策以及在中国成立新的门店的信息。

【1】A 推理题。根据文章第二段最后一句The device, listed under model number “A1396”, is compatible with the 3G standard WCDMA, and would work with the cellular network operated by Apple’s local iPhone partner, China Unicom （Hong Kong） Ltd．可知新装置是可以是3G标准的WCDMA兼容的。也就是说这个新装置所使用的是另外一个3G标准。同样说明WCDMA不是唯一的标准。故A正确。

【2】C 猜测词义题。根据本句where the consumer-electronics giant is in the midst of an aggressive expansion．

可知苹果公司正在中国进行大规模的扩张的过程中。该短语表示的是“在…的过程中”，故C正确。

【3】D 推理题。根据第六段第一句 Apple currently has four full-service Apple stores in the mainland, which receive the most traffic of any Apple stores in the world．可知在中国大陆有4加苹果全服务门店，但是并没有提到在台湾香港有多少这样的门店。所以D正确。

【4】B 推理题。根据本文最后一句I see an incredible opportunity for Apple there．可知库克意识到在中国，苹果公司有巨大的市场。现在只是起步阶段，也就是说在未来苹果公司将在这个出售更多的产品，获得更多的利润。故B正确。

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