Money spent on advertising is money spent as well as any I knew of．It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices drawing attention to new ideas it helps enormously to raise standards of living．By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment．It lowers the costs of many services：without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more．
And perhaps most important of all, advertising provides a guarantee of reasonable value in the produces and services you buy．Apart from the fact that twenty seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements, He might fool some people for a little while through misleading advertising．He will not do so for long ,for mercifully the public has the good sense not to buy the inferior article more than once．If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value．
Advertising does more for the material benefit of the community than any other force I can think of．
There is one more point I feel I ought to touch on．Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs．He was drawing excessively fine distinctions．Of course advertising seeks to persuades．
If its message were confined merely to information－and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive－advertising would be so boring that no one would pay any attention．But perhaps that is what the well-known television personality wants．
(1)
By the first sentence of the passage the author means that ________．
[ ]
A．
he is fairly familiar with the cost of advertising
B．
everybody knows well that advertising is money consuming
C．
advertising costs money like everything else
D．
it is worthwhile to spend money on advertising
(2)
The underlined word‘it’in the second paragraph stands for ________．
[ ]
A．
the article．
B．
the advertiser．
C．
the advertisement．
D．
the proof．
(3)
The author deems that the well-known TV personality is ________．
[ ]
A．
very precise in passing his judgment on advertising
B．
interested in nothing but the buyers’ attention
C．
correct in telling the difference between persuasion and information
D．
obviously partial in his views on advertising
(4)
In the anther’s option, ________
[ ]
A．
advertising can seldom bring material benefit to man by providing information
B．
advertising informs people of new ideas rather than wins them over
C．
there is nothing wrong with adverting in persuading the buyer
D．
the buyer is not interested in getting information from an advertisement
My topic today is the internet．It was prompted (引出) by the first letter , which I am unable to answer fully for the reasons given!
Dear David,
I am a middle school student．Now I am preparing for a writing competition．Could you please check the mistakes in my article about using the Internet and give me some advice?
Thank you．
No name
David writes：I am very sorry to say that I think it would be very unfair for me to help you win a competition - unfair to the other competitors!
But I will say that your article is very interesting and I wish you good luck．Your article makes some good points that deserve talking about in this column!――
Dear David,
I’m now learning English by myself．Can you introduce some useful websites where I can make friends with foreigners ? Please help me．
David writes：Well , dear moonlight , I bet you will make a good choice by using the Internet in your studies．Two very good websites I would suggest to you are：www．British council．org．cn and www．britishcouncil．Org．cn / learn English．
By the way ,for those readers interested in the teaching of English , there is an Internet discussion group called English Language Teaching Contacts Scheme China List．
And also , a healthy warning to all my readers：If over used , the Internet can be a WOMBAT－－a Waste of money , Brains and Time!
(1)
David is probably a ________．
[ ]
A．
language expert
B．
computer expert
C．
college student
D．
club chairman
(2)
What is the reason why the first letter is unable to be fully answered?
[ ]
A．
David is unable to think out good advice
B．
David thinks it is expected to be fair in the competition
C．
David is going to talk on another topic－the Internet
D．
David finds no mistakes in that article
(3)
“www．British council．org．cn”is a (an) ________
[ ]
A．
English newspaper for students and language teachers
B．
website where one can join a discussion group
C．
newspaper column for answering readers’ questions
D．
website where one can make foreign friends
(4)
Which of the following is NOT David’s opinion of the Internet?
[ ]
A．
English teachers can exchange opinions on the Internet．
B．
The Internet is of much help to English learners
C．
Using the Internet is a waste of money and time
D．
We should make proper use of the Internet．
阅读理解
阅读短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
We have saved as a final set of emotions the two most important emotions(情感)towards other people：love and its opposite, hate．Love can be seen everywhere．Yet surprisingly, love has been the subject of less scientific research than other emotions, such as anger and fear．The reason for this may be twofold．First, love is a very complex(复杂的)emotion, difficult to describe and measure．Secondly, unlike many extreme emotions, extreme love is generally not a problem; thus less medical attention has been paid to it．
What is love? This is a complex question and requires a complex answer．Love is a lasting, strong, positive attraction and feeling for another person or thing．But it is more than this．It also includes feelings of caring, protection and excitement．When two people are in love, they feel drawn to one another; they greatly enjoy each other's company; and they may be sexually attracted to one another．
Sometimes it is easier to think in terms of different kinds of love：“puppy” love, romantic love, brotherly love, and so forth．Though they differ in some respects, they share one important characteristic：a strong positive feeling toward another．
Our feelings toward other people are often complex．We may love someone and, at the same time, be angry with him．Or we may love someone, even though we envy him．We might even love someone and, at the same time, hate him for some specific reason．Hate is a strong negative emotion toward someone, and is due to anger, or some other factor．Like love, hate can be a very strong emotion．It can also be very dangerous．The question is often asked, “Is it bad to hate?” The best answer is probably “sometimes yes and sometimes no．” Usually hate does not help us; it makes us feel unhappy and makes us do things that may hurt others．However, sometimes it may be necessary to hate and hurt someone in order to protect loved ones．
(1)
In the parts previous to(在……之前)the passage you've just read, the author has probably been discussing ________．
[ ]
A．
the two most important human emotions－love and hate
B．
some emotions that are only produced by animals
C．
some other sets of human emotions than of love and hate
D．
none of the above
(2)
According to the passage, the emotion of love has been medically paid less attention to because ________．
[ ]
A．
it is too common to be talked about
B．
compared with other kinds of emotions, love is not so important
C．
the study of love needs great effort and advanced scientific research
D．
love is harmless and too complex for description
(3)
From the passage, we can conclude that when two people are in love, they ________．
[ ]
A．
will never be angry with or hate each other
B．
are strongly attracted to each other
C．
will not envy each other
D．
tend to do all of the above
(4)
Which of the following might best be used as the title for the passage?
[ ]
A．
Two Most Important Emotions Towards Others．
B．
Love More and Hate Less．
C．
The Great Benefits of Love and the Serious Harm of Hate．
D．
Some Advice to Those Who Are In Love．
阅读理解
阅读短文，从每题所给的四个选项(A、B、C和D中选出最佳选项)
African-American talk show queen Oprah Winfrey is the world’s most powerful celebrity(名人), according to Forbes(福布斯)magazine．It placed Winfrey at the top of the annual ranking of the 100 people with the biggest pull(影响力)．
Winfrey, 51, draw 30 million viewers weekly in the United States．Her talk show reaches 112 countries．She earned US ＄225 million over the past 12 months to rank second in celebrity riches．The annual Forbes list gives most weight to annual earnings．But it also looks at the celebrity’s presence on the Internet and in the media．“After 21 years, her exciting chat show still rules the airwaves, ” the magazine said．
Winfrey is most popular with her popular talk show “The Oprah Winfrey Show”．She can always attract the superstars and let them open up to her intimate interviewing style．Winfrey’s approach appears to be simple．She is in a pursuit(追求)of self-improvement and self-empowerment．This has proved to be just what people, especially women, want．
Winfrey often talks about her personal secrets on her show．That pulls in viewers．For example, she made it known that she had been sexually abused as a child, and has spoken freely of her struggle with her weight．
Her success has not just been on the screen．Her media group includes a women’s TV network and websites for women．Her work has extended to social change．In 1991, she did a lot of work for the National Child Protection Act．She testified before the US Senate to establish a national database(数据库)of dangerous child abusers．The then President Bill Clinton later signed the “Oprah Bill” into law．
(1)
The annual Forbes list selects its celebrities according to ________．
[ ]
A．
their names
B．
their annual earnings
C．
their presence on the Internet and in the media
D．
their annual earnings and presence in the public
(2)
Which of the following statements is WRONG?
[ ]
A．
Oprah Winfrey was the first of the 100 celebrities according to Forbes magazine．
B．
Oprah’s success has been only on the screen．
C．
Oprah can attract superstars and get them to open up to her interview．
D．
Oprah ranked second in celebrity riches that year．
(3)
The underlined phrase “rules the airwaves” in the passage means ________．
[ ]
A．
attracts many readers’ attention
B．
causes many people to take planes
C．
has a large number of viewers
D．
measures the airwaves
(4)
What’s the best title of the passage?
[ ]
A．
Oprah Winfrey Conquering the Americans．
B．
Oprah Winfrey－the No 1 Celebrity．
C．
Forbes Ranking First．
D．
The Oprah Winfrey Show．
阅读理解
阅读短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
"So, Mr．Banks, you're going on holiday with your family to Bournemouth, " said the police officer．"You left Bradford early this morning and came down the motorway．Then you left the motorway near Tewkesbury and stopped to buy a paper at a little place called Stanway．It was 11 o'clock．Then you stopped about fifteen minutes later here, in Stow, and went into the back of your Somna－Mobile(家庭旅游车), but your wife wasn't there．"
"That's right, officer．"
"Perhaps she got off at Stanway, " the policeman said．
"We didn't hear mum, " Vicki said, " I think…"
"I want my mum, " Eddie said．He began to cry．
"We'll find her, sonny(宝贝)"the policeman said kindly．
※ ※ ※ ※
"So, Mrs．Banks, " the man said, "Your husband stopped here, in Stanway, about fifteen minutes ago and you went into the supermarket to get some coffee．Your husband didn't know you weren't in the back of the Somna and…"
"Perhaps he knew she wasn't there, " the woman said．
"Quiet, Matilde．He didn't know and must have driven away．Then we stopped and our Somna is exactly the same as yours．So you got in and made coffee．"
"I've lost my husband and my children, " Fay said．
"Don't worry, Mrs．Banks, " the man said kindly．"Well find them．I suppose they are traveling south．
(1)
How many people took part in the conversation?
[ ]
A．
Seven．
B．
Six．
C．
Five．
D．
It is not shown in the passage．
(2)
Which of the following statements is true?
[ ]
A．
Matilde lost her husband and children．
B．
Mr．Banks dropped his wife halfway to Bournemouth．
C．
Mr．Banks lost his wife halfway to Bournemouth and he went to the police for help．
