题目内容
B. inspired; on
C. inspire; through
D. inspire; away
There is probably no field of human activity in which our values and lifestyles are shown more clearly and strongly than they are in theclothes that we choose to wear．The dress of an individual is a kind of “sign language” that communicates a set of information and is usually the basis on which immediate impressions are formed．Traditionally, a concern
for clothes was considered to be an affair of females，while men took pride in the fact that they were completely lacking clothes consciousness．
This type of American culture is gradually changing as man’s dress takes on greater variety and color．Even as early as 1955，a research in Michigan said that men considered that the value of clothing in daily life was very important．White—collar workers in particular viewed dress as a symbol of ability，which could be used to impress or influence others，especially in the work situation．The white-collar worker was described as extremely concerned about the impression his clothing made on his boss．Although blue-collar workers were less aware that they might be judged on the basis of their clothing，they recognized that any difference from the accepted pattern of dress would be made fun of by fellow workers．
Since that time，of course，the patterns have changed，the typical white-collar worker may now be wearing the blue shirt，while the blue-
collar may be wearing a white shirt，but the importance of dress has not become less. Other researchers in recent years have helped to prove its importance in the lives of individuals at various age levels and in different social and economic status groups.
【小题1】The passage tells us that .
| A．our values and lifestyles are in no field of human activity |
| B．the clothes that we choose to wear have something to do with our values and lifestyles |
| C．our values and lifestyles are from the sign language |
| D．the clothes we choose to wear depend on a set of information and immediate impression |
| A．men cared very much for clothes |
| B．neither men nor women showed interest in clothes |
| C．both men and women paid great attention to their clothes |
| D．women concerned greatly about what they wore while men didn’t |
| A．they extremely concern about the impression their clothes make on their bosses |
| B．they know that people might judge them on the basisof their clothes |
| C．they want to impress and influence others |
| D．they don’t want to be laughed at |
| A．雕塑 | B．身份 | C．状况 | D．资格 |
The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?
| A．The number of US public relations agencies had greatly decreased by 1991． |
| B．Other countries have increased their efforts in public relations． |
| C．On the global scale, cultural differences have significantly shrunk． |
| D．The British companies are becoming especially sophisticated and creative in public relations． |
| A．an American | B．a Briton |
| C．Ted Turner | D．an Asian |
| A．strict in thinking | B．like people from rural areas |
| C．limited in outlook | D．interested in geographical knowledge |
Many businesses today use conferences as a means of discussing new plans of the company. As people are paying more attention to the environment and green problems, more businesses are looking for ways to reduce their negative effect on the environment. Many businesses do this by using Web conferencing.
Web conferencing is a technology that allows people to communicate more effectively over the Internet. It’s an easy way of hosting and attending conferences without having to leave the office. Each of the people involved in a Web conference will be posted an invitation to the conference with the time and date of the Web conference on it. When the conference is ready to begin, all participants (参与者) must sit at their computers and they will be connected over the Internet.
With Web conferencing all participants attend conference from the comfort of their own desks. Obviously, in doing this no fuel is used in traveling to and from a conference, and less work is taken up in attending a conference.
Any material to be used during Web conference is simply e-mailed to all the participants before the conference. Participants can then either choose to print material or read it on screen. This not only saves paper but also greatly reduces mailing costs for the business.
As a conference hall or business center isn’t being used, it means that the only power that is used is the power that is used by the participants’ personal computers. Similarly, conference organizers don’t have to arrange for food or overnight accommodation. All this means that less energy is used.
Often in business some companies actively choose to do business with other companies that do many things to reduce their negative impact on the environment. And Web conferencing helps you show other businesses that you are willing to work hard for the green cause.
【小题1】What is the passage mainly about?
| A．Ways of protecting the environment |
| B．Green benefits of Web conferencing |
| C．Ways of hosting a Web conference |
| D．Impact of Web conferencing on costs |
| A．are interested in using any new technology. |
| B．believe that Web conferencing is more convenient. |
| C．want to do something to protect the environment . |
| D．haven’t enough money to hold a traditional conference. |
| A．will be e-mailed an invitation before the conference. |
| B．are required to sit in an office together. |
| C．will receive many paper materials. |
| D．must have access to the Internet. |
| A．Useless | B．Environmentally friendly |
| C．Inconvenient | D．Money-consuming |
The story of "Who Moved My Cheese?" was created by Dr. Spencer. Johnson to help him deal with a difficult change in his life. It showed him how to take his changing situation seriously but not take himself so seriously.
When his friends noticed how much better life had become for him, and asked why, Dr. Johnson shared his "Cheese" story. Many later said how greatly the story had helped them to keep their sense of humor, to change, and to gain something better, too.
Twenty years after the story was created, "Who Moved My Cheese?" was finally published. It soon became a No.1 international best seller, with one million hardcover copies in print within the first sixteen months and over ten million copies within the next two years.
Some critics (批评家) do not understand why so many people find the book so valuable. They say the story is simple enough for a child to understand, and it insults (侮辱) their intelligence. Some even fear it suggests that people should mindlessly accept unnecessary changes forced upon them by others, although that is not in the story.
The author said that both the fans and the critics are "right" in their own way. It is not what is in the story of "Who Moved My Cheese?" but how you understand it and apply it to your own situation that gives it value.
Hopefully the way you understand the story of "Who Moved My Cheese?" and the way you put it into action in your life will help you find and enjoy the "New Cheese" you deserve (应得).
60. Why did the book "Who Moved My Cheese?" become a best seller as soon as it was published?
A. Because it is simple and easy to read.
B. Because readers can learn a lot from it.
C. Because the writer is quite famous.
D. Because it has many interesting stories~
【小题1】 Some people don't like the book because they think that__________.
| A．it is too simple for adults to read |
| B．the author aims to insult them |
| C．there are many wrong ideas in it |
| D．the author's intelligence is too high |
| A．The author's friends were interested to know why life became better, for Spencer. |
| B．The author agreed with both the fans and the critics of his book. |
| C．Some people worry the book may have a bad effect on readers. |
| D．The "New Cheese" in the last paragraph refers to a kind of freshly-made milk food. |
| A．help Dr. Johnson sell more of his book |
| B．introduce the meaning of the book |
| C．help readers understand the book and get something from it |
| D．introduce people's different opinions on the book |
It came as something of a surprise when Diana, Princess of Wales, made a trip to Angola in 1997, to support the Red Cross’s campaign for a total ban on all anti-personnel landmines. Within hours of arriving in Angola television screens around the world were filled with images of her comforting victims injured in explosions caused by landmines. “I knew the statistics,” she said, “But putting a face to those figures brought the reality home to me; like when I met Sandra, a 13-year-old girl who had lost her leg, and people like her.”
The Princess concluded with a simple message: “We must stop landmines”. And she used every opportunity during her visit to repeat this message.
But, back in London, her views were not shared by some members of the British government, which refused to support a ban on these weapons. Angry politicians launched an attack on the Princess in the press. They described her as “very ill-informed” and a “loose cannon (乱放炮的人).”
The Princess responded by brushing aside the criticisms: “This is a distraction we do not need. All I’m trying to do is help.”
Opposition parties, the media and the public immediately voiced their support for the Princess. To make matters worse for the government, it soon emerged that the Princess’s trip had been approved by the Foreign Office, and that she was in fact very well-informed about both the situation in Angola and the British government’s policy regarding landmines. The result was a severe embarrassment for the government.
To try and limit the damage, the Foreign Secretary, Malcolm Rifkind, claimed that the Princess’s views on landmines were not very different from government policy, and that it was “working towards” a worldwide ban. The Defence Secretary, Michael Portillo, claimed the matter was “a misinterpretation or misunderstanding”.
For the Princess, the trip to this war-torn country was an excellent opportunity to use her popularity to show the world how much destruction and suffering landmines can cause. She said that the experience had also given her the chance to get closer to people and their problems.
【小题1】 Princess Diana paid a visit to Angola in 1997______.
| A．to voice her support for a total ban of landmines. |
| B．to clarify the British government’s stand on landmines. |
| C．to investigate the sufferings of landmine victims. |
| D．to establish her image as a friend of landmine victims. |
me” (Para.1)?
| A．She just couldn’t bear to meet the landmine victims face to face. |
| B．The actual situation in Angola made her feel like going back home. |
| C．Meeting the landmine victims in person made her believe the statistics. |
| D．Seeing the pain of the victims made her realize the seriousness of the situation. |
| A．she was ill-informed of the government’s policy. |
| B．they believed that she had misinterpreted the situation in Angola. |
| C．she had not consulted the government before the visit. |
| D．they were actually opposed to banning landmines. |
| A．She made more appearances on TV. |
| B．She paid no attention to them. |
| C．She met the 13-year-old girl as planned. |
| D．She rose to argue with her opponents. |
| A．It had caused embarrassment to the British government. |
| B．It had brought her closer to the ordinary people. |
| C．It had greatly promoted her popularity. |
| D．It had affected her relations with the British government. |