题目内容
If you are tired of common hotel rooms, maybe it’s time to climb into a tree. A new generation of tree houses are appearing across the world, and designer Roderick Romero says he knows why and he said “They're magical. I’ve never seen someone climb into a tree house and not smile.”
Edisto River Canadys, S. C.
Before you can stay in one of the wilderness tree houses, you first have to canoe down the Edisto River. The paddle-in homes offer a cooking gear and comfortable sleeping bed. “It’s a really good place to get back to nature,” Romero says. The lofts have gas stoves and are lit by lanterns. The website: caneosc.com
Treehotel
Romero was astonished when he first saw the buildings at this hotel 40 miles south of the Arctic Circle in northern Sweden. “It blew my mind. I couldn’t believe what I was seeing.” he says. The hotel rooms draws heavily on spare Scandinavian design. “Architecturally this is one of the coolest ideas for a tree house.’’ The website: treehotel.se
Hideaway Cafe
While most treehouses are found in the woods, this coffee shop and inn turns the idea on its head with a location in downtown Tokyo. The building itself stands on stilts with a tree growing through the center of it. The cafe was the first treehouse designed by Kobayashi Takashi, who has since created more than 120 homes. “He’s one of my heroes.” Romero says, “In the treehouse community, he’s who we talk about the most.” The website: treehouse.jp/ hideaway/.
Tongabezi
One of the world’s most stylish treehouses perches in a tree alongside the Zambezi River near Victoria Falls. The large pine deck holds a bed and Turkish carpets. Guests can go on safati, or simply stay in their perch and watch for hippos playing in the river. The website: below.tongabezi.com.
1.What Roderick Romero said in the first paragraph means _____.
A. People are fond of magic performance
B. Treehouses are popular with many people
C. It is difficult to build the house in the trees
D. People always get rid of common hotels
2.What made Treehotel impressive?
A. Its position B. Its design
C. Its height D. Its price
3.If people want to know the treehouse with Turkish carpets, they should visit _____.
A. The website: caneosc.com
B. The website: treehotel.se
C. The website: treehouse.jp/ hideaway/.
D. The website: below.tongabezi.com.
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意:每个空格只填一个单词。
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1. Parachute Coconut Oil vs. V.V.D. Gold
Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2. Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3. Pepsi vs. Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4. Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present of advertisements | ||
In the past | At present | |
A technique mainly used for offering 1. | A trick used as a means of unfair 2. | |
The 3. of advertisement | ||
4. | Products | Wrong practices |
V.V.D. Gold | When V.V.D Gold attacked the one sold in blue bottles, it 5.to Parachute Coconut oil. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was 6.to a container. | |
Tata Salt | Tata salt retaliated by warning consumers to be 7.about the quality. | |
Pepsi | Too much advertisement on TV seemed to say that the cricketers had a 8.for Pepsi. | |
Complan | Brand C claimed that their product was much richer in ingredients in9.with Brand H. | |
Solutions | 10.products. are not allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers’ and consumers’ benefits. | |