题目内容

If you are tired of common hotel rooms, maybe it’s time to climb into a tree. A new generation of tree houses are appearing across the world, and designer Roderick Romero says he knows why and he said “They're magical. I’ve never seen someone climb into a tree house and not smile.”

Edisto River Canadys, S. C.

Before you can stay in one of the wilderness tree houses, you first have to canoe down the Edisto River. The paddle-in homes offer a cooking gear and comfortable sleeping bed. “It’s a really good place to get back to nature,” Romero says. The lofts have gas stoves and are lit by lanterns. The website: caneosc.com

Treehotel

Romero was astonished when he first saw the buildings at this hotel 40 miles south of the Arctic Circle in northern Sweden. “It blew my mind. I couldn’t believe what I was seeing.” he says. The hotel rooms draws heavily on spare Scandinavian design. “Architecturally this is one of the coolest ideas for a tree house.’’ The website: treehotel.se

Hideaway Cafe

While most treehouses are found in the woods, this coffee shop and inn turns the idea on its head with a location in downtown Tokyo. The building itself stands on stilts with a tree growing through the center of it. The cafe was the first treehouse designed by Kobayashi Takashi, who has since created more than 120 homes. “He’s one of my heroes.” Romero says, “In the treehouse community, he’s who we talk about the most.” The website: treehouse.jp/ hideaway/.

Tongabezi

One of the world’s most stylish treehouses perches in a tree alongside the Zambezi River near Victoria Falls. The large pine deck holds a bed and Turkish carpets. Guests can go on safati, or simply stay in their perch and watch for hippos playing in the river. The website: below.tongabezi.com.

1.What Roderick Romero said in the first paragraph means _____.

A. People are fond of magic performance

B. Treehouses are popular with many people

C. It is difficult to build the house in the trees

D. People always get rid of common hotels

2.What made Treehotel impressive?

A. Its position B. Its design

C. Its height D. Its price

3.If people want to know the treehouse with Turkish carpets, they should visit _____.

A. The website: caneosc.com

B. The website: treehotel.se

C. The website: treehouse.jp/ hideaway/.

D. The website: below.tongabezi.com.

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The meaning of the word “volunteer” may be a little different in different countries, but it usually means “one who offers his or her services.” There are many different ways in which people can volunteer, such as taking care of sick people, working on homes for homeless children, and picking up garbage (垃圾) from beaches and parks. Volunteers may work within their countries or in other countries. They are often people with a strong wish to help those who are less fortunate than themselves. Volunteers don’t expect any kind of pay.

At the root of volunteering is the idea that one person may have the ability to offer services that can help other people. Tracy, a good friend of mine, however, recently came back from India with a new idea of what being a volunteer means. She worked for two and a half weeks in one of Mother Teresa’s homes in Calcutta. The following is her story.

“I first heard about Mother Teresa in my high school, we watched a video(录像) about her work in India and all over the world. I was so moved by her spirit to help others and her endless love for every human being that after I graduated from high school, I too wanted to try her kind of work. So with two friends I flew to Calcutta for a few weeks.”

“I was asked to work in a home for sick people. I helped wash clothes and sheets, and pass out lunch. I also fed the people who were too weak to feed themselves and tried to cheer the up. I felt it was better to share with them than to think that I have helped them. To be honest, I don’t think I was helping very much. It was then that I realized that I had not really come to help, but to learn about and experience another culture(文化) that helped improve my own understanding of life and the world.”

1.According to the text, a volunteer refers to a person who ______.

A. is willing to help those in need without pay

B. can afford to travel to different places

C. has a strong wish to be successful

D. has made a big fortune in life

2.Tracy started her work as a volunteer _______.

A. after she met Mother Teresa

B. after she finished high school

C. when she was touring Calcutta

D. when she was working in a hospital

3.Why did Tracy choose to be a volunteer?

A. She liked to work with Mother Teresa.

B. She had already had some experience.

C. She was asked by Mother Teresa’s example.

D. She wanted to follow Mother Teresa’s example.

4.What is Tracy’s “new idea” (Paragraph 2) of being a volunteer?

A. Going abroad to help the sick.

B. Working in Mother Teresa’s home.

C. Doing simple things to help the poor.

D. Improving oneself through helping others.

Failing in something isn’t a really nice feeling, but Scotland’s Fettes College in Edinburgh wants to show its students that failure isn’t something to fear and is actually something to accept willingly!

The boarding school held “failure week” to celebrate taking risks and learning from them. Whether in sports or school, children often face lots of pressure to succeed and do well, and the school was becoming concerned.

“Young people from all walks of life live in a high-pressure environment where they are trying very hard to achieve a level of perfection,” said Sue Bruce, head of personal and social education in the school.

“This week at Fettes we have been focusing on one of the most misunderstood parts of success: failure. While we are often scared of failure, it is important to learn that it is only through failing, often many times, that we learn how to succeed. All through the week, we have looked at the experiences of some of the most successful inventors, artists and businessmen, who failed hundreds, if not thousands of times on their journey to success,” read a letter on Fettes College’s website.

To celebrate failure, students were encouraged to try something they’ve never done before, like playing an instrument or dancing in front of audiences. A number of students stepped up and tried things that they finally failed in, but they had fun and enjoyed the experience. “The concert was extremely enjoyable, proving that we should always try not to worry about failure and have a go!” read another note on the website. Students were also taught about famous people like J.K. Rowling and Richard Branson who failed many times before they finished what they set out to do.

“If they let the fear of failure stop them from doing something, they are actually stopping themselves from learning, developing, and potentially succeeding,” said Bruce.

1.What is the purpose of the boarding school to hold “failure week”?

A. To get the students involved in social activities.

B. To help the students accept and learn from failure.

C. To make the students study even harder.

D. To teach the students how to get relaxed.

2.During the “failure week” the students could do the following things EXCEPT ___________?

A. taking risks

B. learning from others’ experiences

C. trying something new

D. trying to entertain themselves

3.What can we learn from the passage?

A. Many successful people are lucky and achieve success easily.

B. Because we are often scared of failure ,we never succeed.

C. The fear of failure can stop the students from learning and succeeding.

D. The students who failed in trying new things felt depressed.

请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意:每个空格只填一个单词。

Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1. Parachute Coconut Oil vs. V.V.D. Gold

Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2. Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3. Pepsi vs. Coco Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4. Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present of advertisements

In the past

At present

A technique mainly used for offering 1.

A trick used as a means of unfair 2.

The 3. of advertisement

4.

Products

Wrong practices

V.V.D. Gold

When V.V.D Gold attacked the one sold in blue bottles, it 5.to Parachute Coconut oil.

Captain Cook

Captain Cook stressed on their “free flow” when their product was 6.to a container.

Tata Salt

Tata salt retaliated by warning consumers to be 7.about the quality.

Pepsi

Too much advertisement on TV seemed to say that the cricketers had a 8.for Pepsi.

Complan

Brand C claimed that their product was much richer in ingredients in9.with Brand H.

Solutions

10.products. are not allowed to be mentioned in the advertisement.

Stricter laws should be made to protect every producers’ and consumers’ benefits.

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