It gives us hope some day we might even find the location of the famous Library of Alexandria. A．which B．when C．that D．/ 题目和参考答案——青夏教育精英家教网—

Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.

Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.

The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主). "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.

Amin's belief is that _________.

A．people all over the world enjoy eating their potato chips

B．the light golden color increases the attraction of their potato chips

C．they must find new ways to promote sales in their country

D．potato chips can hardly control the world market

What do we learn about Frito-Lay from Paragraph 2?

A．It gives half of its profits to its parent company every year.

B．It needs to turn to the world market for development.

C．Its products used to be popular among overseas consumers.

D．Its development has caused fierce competition in the snack market.

One of the concepts on which Frito-Lay bases its development strategy is that __________.

A．consumers worldwide today are attracted by global brands

B．products suiting Chinese consumers' needs bring more profits

C．local brands cannot compete successfully with American brands

D．products identified as American will have promising market value

Why did Riskey have the Frito-Lay logo redesigned?

A．To suit changing tastes of young consumers.

B．To compete with other American chip producers.

C．To change the company's long-held marketing image.

D．To promote the company's strategy of globalization.

Language is a way to communicate with each other. We started to learn language when we were born. However, people are used to speaking their native language, so immigrants are having many problems between the first generation and the second generation because they don’t have the same native language. Also, the second generation is losing their identity. Especially in America, there are many immigrants that came from different countries to succeed in the States. Because they suffer in lots of areas such as getting a job and trying to speak English, they want their children to speak English, not only at school, but also at home in order to be more successful. Because of this situation, their children are losing their identity and, even more, they are ignoring their parents whose English is not very good. I think most immigrants are trying to preserve their native language in their new country, but this doesn’t help very much in getting a good job. My aunt taught Korean to her children not to help them succeed in the U.S. She did so, hopefully, to help them establish a Korean identity. Though the second generation was born in the new country, they often get confused about their identity because they look different from others, and also, if they visit their parents’ country, they will probably feel different from other people there too. My cousins told me that when they visited Korea a few years ago, they felt different from other Koreans. They could even feel it just strolling around the street because they wore different clothes and walked differently. We must realize that language is important and valuable for many reasons. Immigrants should make an effort not to be ignored by their children and let them understand their background by teaching them the parents’ language. This is very important, not only for the harmony of the family, but also in helping the second generation establish their identity.

According to the text, what is the problem of the first generation immigrants?

A. They have lost their identity.

B. Their children are losing their identity.

C. Their children speak different languages.

D. They cannot speak their native language.

My aunt taught her children Korean__________.

A. so that they knew they were of Korean origin.

B. so that they would be more successful in the U. S.

C. because she didn’t want them to speak English

D. because she wanted them to respect her

The writer’s cousins felt different in their parents’ country because they_________.

A. had never been there before

B. behaved quite differently

C. couldn’t understand the language

D. had different facial appearance

According to the text, the native language is important and valuable to immigrants because________.

A. it gives them self-confidence and better chance

B. it makes the second generation love motherland

C. it helps the second generation to understand their parents

D. it strengthens the family ties and reminds them of their identity

As you are probably aware, the latest job markets news isn’t good: Unemployment is still more than 9 percent, and new job growth has fallen close to zero. That’s bad for the economy, of course. And it may be especially discouraging if you happen to be looking for a job or hoping to change careers right now. But it actually shouldn’t matter to you nearly as much as you think.
That’s because job growth numbers don’t matter to job hunters as much as job turnover(人员更替) data. After all, existing jobs open up every day due to promotions, resignations, terminations(解雇), and retirements. (Yes, people are retiring even in this economy.) In both good times and bad, turnover creates more openings than economic growth does. Even in June of 2007, when the economy was still moving ahead, job growth was only 132,000, while turnover was 4.7 million!
And as it turns out, even today — with job growth near zero — over 4 million job hunters are being hired every month.
I don’t mean to imply that overall job growth doesn’t have an impact on one’s ability to land a job. It’s true that if total employment were higher, it would mean more jobs for all of us to choose from (and compete for). And it’s true that there are currently more people applying for each available job opening, regardless of whether it’s a new one or not.
But what often distinguishes those who land jobs from those who don’t is their ability to stay motivated. They’re willing to do the hard work of identifying their valuable skills; be creative about where and how to look; learn how to present themselves to potential employers; and keep going, even after repeated rejections. The Bureau of Labor Statistics data shows that 2.7 million people who wanted and were available for work hadn’t looked within the last four weeks and were no longer even classified as unemployed.
So don’t let the headlines fool you into giving up. Four million people get hired every month in the U.S. You can be one of them.
【小题1】The author tends to believe that high unemployment rate ______.

A．discourages many people from landing jobs

B．prevents many people from changing careers

C．should not stop people from looking for a job

D．does not mean the U.S. economy is worsening

【小题2】Where do most job openings come from?

A．Job growth.	B．Job turnover.
C．Improved economy.	D．Business expansion.

【小题3】What does the author say about overall job growth?

A．It doesn’t have much effect on individual job seekers.

B．It increases people’s confidence in the economy.

C．It gives a ray of hope to the unemployed.

D．It doesn’t mean greater job security for the employed.

【小题4】What is the key to landing a job according to the author?

【小题5】What do we learn from the passage about the unemployment figures in the US?

A．They clearly indicate how healthy the economy is.

B．They provide the public with the latest information.

C．They warn of the structural problems in the economy.

D．They don’t include those who have stopped looking for a job.

As you are probably aware, the latest job markets news isn’t good: Unemployment is still more than 9 percent, and new job growth has fallen close to zero. That’s bad for the economy, of course. And it may be especially discouraging if you happen to be looking for a job or hoping to change careers right now. But it actually shouldn’t matter to you nearly as much as you think.

That’s because job growth numbers don’t matter to job hunters as much as job turnover(人员更替) data. After all, existing jobs open up every day due to promotions, resignations, terminations(解雇), and retirements. (Yes, people are retiring even in this economy.) In both good times and bad, turnover creates more openings than economic growth does. Even in June of 2007, when the economy was still moving ahead, job growth was only 132,000, while turnover was 4.7 million!

And as it turns out, even today — with job growth near zero — over 4 million job hunters are being hired every month.

I don’t mean to imply that overall job growth doesn’t have an impact on one’s ability to land a job. It’s true that if total employment were higher, it would mean more jobs for all of us to choose from (and compete for). And it’s true that there are currently more people applying for each available job opening, regardless of whether it’s a new one or not.

But what often distinguishes those who land jobs from those who don’t is their ability to stay motivated. They’re willing to do the hard work of identifying their valuable skills; be creative about where and how to look; learn how to present themselves to potential employers; and keep going, even after repeated rejections. The Bureau of Labor Statistics data shows that 2.7 million people who wanted and were available for work hadn’t looked within the last four weeks and were no longer even classified as unemployed.

So don’t let the headlines fool you into giving up. Four million people get hired every month in the U.S. You can be one of them.

1.The author tends to believe that high unemployment rate ______.

A．discourages many people from landing jobs

B．prevents many people from changing careers

C．should not stop people from looking for a job

D．does not mean the U.S. economy is worsening

2.Where do most job openings come from?

A．Job growth. B．Job turnover.

C．Improved economy. D．Business expansion.

3.What does the author say about overall job growth?

A．It doesn’t have much effect on individual job seekers.

B．It increases people’s confidence in the economy.

C．It gives a ray of hope to the unemployed.

D．It doesn’t mean greater job security for the employed.

4.What is the key to landing a job according to the author?

A．Education. B．Intelligence. C．Persistence. D．Experience.

5.What do we learn from the passage about the unemployment figures in the US?

A．They clearly indicate how healthy the economy is.

B．They provide the public with the latest information.

C．They warn of the structural problems in the economy.

D．They don’t include those who have stopped looking for a job.

Language is a way to communicate with each other. We started to learn language when we were born. However, people are used to speaking their native language, so immigrants are having many problems between the first generation and the second generation because they don’t have the same native language. Also, the second generation is losing their identity. Especially in America, there are many immigrants that came from different countries to succeed in the States. Because they suffer in lots of areas such as getting a job and trying to speak English, they want their children to speak English, not only at school, but also at home in order to be more successful. Because of this situation, their children are losing their identity and, even more, they are ignoring their parents whose English is not very good. I think most immigrants are trying to preserve their native language in their new country, but this doesn’t help very much in getting a good job. My aunt taught Korean to her children not to help them succeed in the U.S. She did so, hopefully, to help them establish a Korean identity. Though the second generation was born in the new country, they often get confused about their identity because they look different from others, and also, if they visit their parents’ country, they will probably feel different from other people there too. My cousins told me that when they visited Korea a few years ago, they felt different from other Koreans. They could even feel it just strolling around the street because they wore different clothes and walked differently. We must realize that language is important and valuable for many reasons. Immigrants should make an effort not to be ignored by their children and let them understand their background by teaching them the parents’ language. This is very important, not only for the harmony of the family, but also in helping the second generation establish their identity.

1. According to the text, what is the problem of the first generation immigrants?

A. They have lost their identity.

B. Their children are losing their identity.

C. Their children speak different languages.

D. They cannot speak their native language.

2. My aunt taught her children Korean__________.

A. so that they knew they were of Korean origin.

B. so that they would be more successful in the U. S.

C. because she didn’t want them to speak English

D. because she wanted them to respect her

3.The writer’s cousins felt different in their parents’ country because they_________.

A. had never been there before

B. behaved quite differently

C. couldn’t understand the language

D. had different facial appearance

4.According to the text, the native language is important and valuable to immigrants because________.

A. it gives them self-confidence and better chance

B. it makes the second generation love motherland

C. it helps the second generation to understand their parents

D. it strengthens the family ties and reminds them of their identity

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