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16£®Instagram is a fast£¬beautiful and fun way to share your life with friends and family£®Take a picture or video£¬choose a filter to transform its look and feel£®and then post to Instagram-it's that easy£®You can even share to Facebook£¬Twitter and more£®It's a new way to see the world£®So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks£®I always thought people's taking pictures of their food was kind of silly£¬but at this new pop-up restaurant in the UK£¬I'd probably do it too£®"The Picture House"is the world's first pay-by-photo restaurant£®You order£¬click a photo of the food£¬share on Instagram and eat for free!
The restaurant belongs to frozen food giant£¨¾ÞÈË£©Birds Eye£¬who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online£®They conducted a survey and found out that more than half of the British population regularly took pictures of their meals£®So they realized it was a better way to advertise their new dining range£®
The pop-up diner was open in Soho£¬London for three days in May£¬and is now moving to other major UK cities£®They serve two-course meals that customers don't have to pay for£¬if they photo and Instagram it£®
The restaurant is a part of Birds Eye's"Food for Life"campaign£¬a new marketing project that aims at changing the way people look at frozen food£®"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special£¬"said marketing director Margaret Jobling£®
The reaction to the Picture House has been great so far And the pay-by-picture concept has proven to be an effective way£®Alternative payment methods are actually gaining popularity among a lot of businesses£®Last year in a cafe in Germany customers pay by how much time they spend there£¬not by what they eat£®
8£®Instagram probably isA£®
A£®a program used to share photos
B£®a campaign of"Food for Life"
C£®a restaurant free of charge
D£®a new marketing project
9£®What's the author's attitude to this new trend£¿B
A£®Confused
B£®Interested
C£®Opposed
D£®Unconcerned
10£®"The Picture House"encourages sharing photos of its food toC£®
A£®raise the price of frozen food
B£®create a new social media trend
C£®attract more customers
D£®reward the regular customers
11£®Which of the following can serve as the best title for the passage£¿D
A£®Food for Life
B£®The Pop-up Diner
C£®No Need to Pay
D£®Pay by Picture£®
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9£®B£®Ï¸½ÚÀí½âÌ⣮ ¸ù¾ÝI always thought people's taking pictures of their food was kind of silly£¬but at this new pop-up restaurant in the UK£¬I'd probably do it too¿ÉÖª×÷ÕßËäÈ»¾õµÃÅÄʳÎïµÄÕÕƬÓеãÓÞ´À£¬µ«ÊÇÔÚÓ¢¹úµÄÕâÖÖÐÂÁ÷ÐеIJÍÌüÀËûÒ²»áÕâô×ö£¬Òò´Ë¿ÉÒÔÍƶϳö×÷ÕßÒ²ÊǸÐÐËȤµÄ£¬¹ÊÑ¡B£®
10£®C£®ÍÆÀíÅжÏÌ⣮¸ù¾ÝSo they realized it was a better way to advertise their new dining range£®¿ÉÖªËûÃǾõµÃÕâÊÇÒ»¸öºÜºÃÐû´«ËûÃÇÐÂʳÎïµÄ·½Ê½£¬´Ó¶ø¿ÉÒÔÎüÒý¸ü¶àµÄ¿ÍÈË£¬¹ÊÑ¡C£®
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Neighborhood£ºJohn Wayne Airport £¨SNA£©£¬Orange County
1325East Dyer Road£¬Santa Ana£¬CA
OVERALL GUEST SCORE
Very Good
Based on 163 Guest Ratings
Free Breakfast Free Airport Shuttle
Fitness Center Business Center
Hotel Description
Being close to airport and freeway access makes the Embassy Suites a top choice for our guests in the area£®The 300-room Embassy Suites offers homey comforts for those on business and vacation alike-suites with separate living and sleeping areas£¬refrigerators£¬microwaves£¬coffeemakers£¬Wi-Fi access and two TVs£®Wake up to a free cooked-to-order breakfast and enjoy the indoor pool and fitness center£®A two-hour evening reception offers drinks and appetizers and the on-site restaurant serves American favorites£®The property also has a business center with copy and fax services£®Parking is available for an additional fee£®Less than two miles from I-405£¬the Embassy Suites is within a half-mile of various restaurants and just three miles from John Wayne Airport£®Our guests say the Embassy Suites'location£¬"brilliant"breakfast and"friendly"staff make it one of their favorite Santa Ana properties£®
Guest Ratings |
Good Feb 8£¬2017 By£ºHarold Pros£ºLoved the breakfast and the friendly£¬helpful staff£®Spacious accommodations made this a very good value£® Cons£ºDidn't love the heating/AC system£» room was too cold for comfort£®Also was not aware of the parking fee until we checked in£®The parking fee was $17a night£® |
Good Jan 24£¬2017 By£ºMicaela Pros£ºBreakfast was amazing with a variety of choices and the staff were helpful£® Cons£ºThe room had a very strange old smell when we first got there£®I had to open the door to air it out£® |
Very Good Jan 5£¬2017 By£ºBruce Pros£ºThe location was very good for us and the included breakfast was a plus£® Cons£ºThe room was not cleaned properly when we got there£®The heating system was not working for the hotel as well£® |
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A£®The convenient location
B£®The friendly staff
C£®The business center
D£®Wi-Fi access
57£®According to the guest ratings£¬all the guests are satisfied with itsC£®
A£®heating system
B£®accommodations
C£®breakfast
D£®parking fee
58£®This advertisement is made more believable byB£®
A£®interviewing the guests
B£®using guests'comments
C£®analyzing its pros and cons
D£®providing the exact address£®