题目内容
【题目】听下面一段较长对话，回答以下小题。
【1】What is the woman doing?
A.Doing a survey.B.Hosting a program.C.Forecasting the weather.
【2】Which place experienced many thunderstorms last month?
A.England.B.Wales.C.America.
【3】What should the normal temperature be in India at this time of year?
A.42 degrees.B.45 degrees.C.48 degrees.
【4】What is the weather like in Switzerland?
A.It is extremely hot.B.It has strong winds.C.It rains heavily.
【答案】
【1】B
【2】C
【3】A
【4】A
【解析】
【原文】
W: Welcome to Science Today. A lot of people say that the climate is changing. But is that true? I’m joined today in the studio to discuss this question by Mark Pontin, head of the World Climate Organization. So Mark, is that true?
M: Well, yes. A whole series of very unusual weather phenomena have been noted over the past month. In the States, for example, there were more thunderstorms last month than in any previous month since records began.
W: There have been similar things all over the world, though, haven’t there?
M: Yes, indeed. India, for example, is one of several places in the world to have experienced particularly high temperature over the last month - at 45 degrees. This is three degrees above its normal temperature at this time of year. Sri Lanka, on the other hand, has experienced some unusually heavy rainfall.
W: Has anything special been happening in Europe?
M: Yes. England and Wales have had remarkably strong winds and Switzerland has been enjoying an amazing hot period - the country hasn’t had such a heat wave since the mid-18th century.
【题目】请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。
Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.
Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.
In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.
Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.
Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.
Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.
Passage Outline | Supporting details |
Introduction | ◆Electronic marketing is to 【1】products and establish customer relations by using electronic media. ◆As technology develops, marketers have 【2】 their focus of technological developments from radio to the Internet. |
Features of electronic marketing | ◆Electronic marketing is 【3】 and it allows companies to make targeted campaigns in a wide range. ◆It is 【4】 to use electronic marketing than to use other types of advertising. |
【5】 of electronic marketing | ◆Many kinds of advertisements can be used to help marketers 【6】 marketing purposes. ◆【7】 on specific Internet use habits, marketers can reach specific potential consumers on the Internet. |
◆Some advertising firms can help customers 【8】 and carry out marketing campaigns. ◆These firms follow the latest trends in marketing so that they can take a 【9】 position in the industry. | |
Conclusions | ◆Some consumers may prefer creative ways of advertising that won't irritate them. ◆It is also necessary to consider how advertising 【10】 the image of a company and its ideals. |