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Monthly Talks at London Canal (运河)Museum

Our monthly talks start at 19:30 on the first Thursday of each month except August.Admission is at normal charges and you don't need to book.They end around 21:00.

November 7th

The Canal Pioneers, by Chris Lewis.James Brindley is recognized as one of the leading early canal engineers.He was also a major player in training others in the art of canal planning and building.Chris Lewis will explain how Brindley made such a positive contribution to the education of that group of early “civil engineers”.

December 5th

Ice for the Metropolis, by Malcolm Tucker.Well before the arrival of freezers, there was a demand for ice for food preservation and catering, Malcolm will explain the history of importing natural ice and the technology of building ice wells, and how London’s ice trade grew.

February 6th

An Update on the Cotsword Canals, by Liz Payne.The Smoudwater Canal is moving towards reopening.The Thames and Severn Canal will take a little longer.We will have a report on the present state of play.

March 6th

Eyots and Aits- Thames Islands, by Miranda Vickers.The Thames had many islands.Miranda has undertaken(从事)a review of all of them.She will tell us about those of greatest interest.

Online bookings:www.canalmuseum.org.uk/book

More into: www.canalmuseum.org.uk/whatson

London Canal Museum

12-13 New Wharf Road, London NI 9RT

www.canalmuseum.org.uk www.canalmuseum.mobi

Tel:020 77130836

1.When is the talk on James Brindley?

A.February 6th

B.March 6th

C.November 7th

D.December 5th

2.What is the topic of the talk in February?

A.The Canal Pioneers

B.Ice for the Metropolis

C.Eyots and Aits- Thames Islands

D.An Update on the Cotsword Canals

3.Who will give the talk on the islands in the Thames.

A.Miranda Vickers

B.Malcolm Tucker

C.Chris Lewis

D.Liz Payne

B

It has been said that Lincoln was always ready to join in a laugh at himself.There is one particular story that he always told with great pleasure.

1n his early days as a lawyer .Lincoln went from town to town to hear and judge legal cases.During one of these many trips, he was sitting in a train when a strange man came up to him.The stranger looked at the tall awkward lawyer and said that he had something that he believes belonged to Lincoln.Lincoln was a bit puzzled.He had never seen the man before.He didn't see how a total stranger could have something of his.Lincoln asked him how this could be.

The stranger pulled out a pocket knife and began to explain.Many years before, he had been given the pocket knife.He had been told to keep it until be able to find a man uglier(更加丑陋的)than himself.Lincoln's eyes always shined brightly when he reached this part of the story.The story always brought smiles to the faces who heard it.The story itself was funny.But even more interesting was the fact that a man as great as Lincoln could still laugh at himself.

1.The passage is about

A.a stranger's knife

B.Lincoln's story

C.a strange story

D.a stranger's trip

2.The story happened when Lincoln was

A.a lawyer

B.Lincoln's story

C.a student

D.a stranger's trip

3.Lincoln felt——when the stranger warned to give the pocket knife to him-

A.angry

B.excited

C.puzzled

D.interested

4.From the story we know that Lincoln

A.always laughed at others

B.1iked to make friends

C.was a handsome man

D.could still laugh at himself

信息匹配(共1小题)

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项.其余两项为多余选项.

Ali is from a Middle Eastern country.He now stays in the USA.He smokes a lot of cigarettes every day.He has smoked for nine years.Ali says, “ I tried to quit (放弃) smoking in my hometown, but it was impossible.My parents smoke.My brothers smoke.All my friends smoke.At parties and at meetings, almost all the men smoke.Here in the United States, not as many people smoke.1._______” Many smokers are like Ali: they want to stop smoking.2.______They know it can cause cancer and heart disease.But it is difficult for them to give up smoking because cigarettes have a drug in them.The drug is nicotine.People who smoke a lot need nicotine.

3._____The nicotine makes him sick.In a few days, the smoker's body is used to the nicotine, and he feels fine.Later, the smoker needs nicotine to keep feeling fine.Without nicotine, he feels bad.

4.____Many people who quit will soon smoke again.At a party or at work they will decide to smoke “just one” cigarette.Then they will smoke another cigarette, and another.Soon they become smokers again.5._______

A.It is very hard to quit smoking.

B.It will be easier to change the smoking habit here.

C.Thus nicotine makes smokers addicted to cigarettes.

D.The smokers know that smoking is bad for their health.

E.When a person first begins to smoke, he usually feels terrible.

F.Maybe there is only one easy way to quit smoking: never start.

G.But it is said that medicine is needed to stop them from smoking.

完形填空

阅读下面短文,从短文后各题所给四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, , words of wisdom are soon forgotten. Once companies have attracted customers they often the second half of the story. In the of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business—________ that the customer remains a customer.

to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 percent of its every years. In constantly changing , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.

Only now are organizations beginning to ________ those lost opportunities and calculate the ________ implications. Cutting down the number of customers a company loses can make a big ________ in its performance. Research in the US found that a five percent decrease in the number of defecting (流失的) customers led to ________ increases of between 25 and 85 percent.

In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and ________ never returns, is losing the company thousands of dollars in ________ profits (more if you consider how many people they are likely to tell about their bad experience).

The logic behind cultivating customer________ is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to ________ them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between ________ customers and making profits. ________ customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price ________, and may provide free word-of-mouth advertising. Retaining customers also makes it ________ for competitors to enter a market or increase their________ of a market.

1.A. in particular B. in reality C. at least D. first of all

2.A. emphasize B. doubt C. overlook D. believe

3.A. excitement B. sorrow C. decision D. performance

4.A. denying B. ensuring C. arguing D. proving

5.A. Moving B. Hoping C. Starting D. Failing

6.A. shops B. guests C. opportunities D. customers

7.A. markets B. tastes C. prices D. expenses

8.A. look forward to B. gave in to C. devote to D. wake up to

9.A. Cultural B. social C. financial D. economical

10.A. promise B. plan C. mistake D. difference

11.A. cost B. opportunity C. profit D. budget

12.A. as a result B. on the whole C. in conclusion D. on the contrary

13.A. huge B. potential C. extra D. reasonable

14.A. beliefs B. loyalty C. habits D. interest

15.A. affecting B. understanding C. keeping D. attracting

16.A. introducing B. analyzing C. searching D. retaining

17.A. Assumed B. Respected C. Established D. Unexpected

18.A. agreeable B. flexible C. friendly D. sensitive

19.A. unfair B. difficult C. essential D. convenient

20.A. share B. goods C. stresses D. progress

Dyslexia is a problem that restricts the ability to recognize words and connect sounds with letters when people read. People with this learning disorder may also have problems when they write. Dyslexia is not related to eyesight or intelligence. The problem involves areas of the brain that process language. Brain scientists are studying whether they can predict which young children may struggle with reading to provide them with early help. John Gabrieli at the Massachusetts Institute of Technology is leading the study of five-year-olds in about twenty schools in the Boston area.

They studied in the schools with kindergartens. And for all the children joining in the study, they give them a brief set of paper-and-pencil tests to look at which children appear to be at some risk for struggling to read. So far, fifty of them have been examined in a scanner, a special machine, to show brain activity. Written tests are not always able to identify dyslexia or other problems, while brain scans may offer a more scientific way to identify problems. And with reading problems, early identification is important. When it comes to helping children overcome reading difficulties, the younger the child, the more effective they are.

Reading problems are not usually identified until a child is in the third or fourth grade. The later children are recognized as poor readers, the less treatment can help. And, as Professor Gabrieli points out, poor reading can make education a struggle. Reading is everything. Even math and science have textbooks.

While the children are given tasks related to reading, the brain scans measure the extent to which certain parts of the brain become active while the children do the work. The scientists say they are pleased with early results from the study, but have a long way to go.

1.Dyslexia affects the part of brain concerning ________.

A. eyesight B. intelligence C. language D. emotion

2.Dyslexia problems are more likely to be identified through ________.

A. speech contests B. reading efficiency

C. listening comprehension D. brain scans

3.According to the passage, which of the followings has the best time to overcome reading difficulties?

A. Tom, a boy in the kindergarten.

B. Kate, a high school leaver.

C. Jane, a primary school student.

D. Steve, a man in his thirties.

4.What is the passage mainly about?

A. An effective way to identity Dyslexia at an early stage.

B. A learning disorder involving one’s intelligence.

C. Dyslexia — a problem affecting one’s reading and writing.

D. A possible solution to the problems related to Dyslexia.

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