题目内容
The Western has been the favorite type for American adventure story since the nineteenth centu??ry. While the American West was being settled, newspapers and "dime novels" could depend on stories of the frontier settlements and tell tales about living in the untamed wilderness to sell. The public back East was eager to read about the West, even if the stories were more fiction than fact.
In 1902, Owen Wister published his novel The Virginian, which was one of the first novels to treat the Western as a serious literary form; the novel still sold well and had inspired several movies and a television series. In 1905, Bertha H. Bower and Zane Grey published their first novels, and the popular Western novels had continued to flourish from that day on, with current novels by Luke Short, Max Brand, and Louis L’ Amour carrying on the tradition.
The first Western movie appeared even earlier than these serious Western novels. Before the turn of the century, an associate of Edison’s had filmed Cripple Creek Barroom Scene, a few seconds of film showing the inside of a saloon, to help publicize the invention of the movie camera. In 1903 the Edison’ company filmed the first "full-length" Western — The Great Train Robbery. The film lasts less than fifteen minutes, but a story is told its entirety. In the movie, bandits (强盗) rob a train and its passengers, killing the engineer, and find themselves tracked down by a posse. Audiences loved the movie. Some theaters were actually opened for the single purpose of showing The Great Train Rob??bery and only later realized that they could do equally well showing other movies. The film was so suc??cessful that other companies, and finally even the Edison company itself, began producing copies and other versions of The Great Train Robbery. Ironically, in" an era when the West was still very real —-Arizona, New Mexico and Oklahoma were all territories rather than states in 1903 — The Great Train Robbery was filmed in New Jersey.
9. The purpose of this passage is to________.
A. discuss the making of the movie The Great Train Robbery
B. discuss the early Western novels
C. discuss the art of movie making
D. trace the development of the Western as an American adventure story tradition
10. We can conclude from this passage that________.
A. people lost interest in the West after 1903
B. Owen Wister was an ex-cowboy
C. New Jersey was still "untamed wilderness" in 1903
D. films were fairly uncommon at the time The Great Train Robbery was made
11. The passage suggests that________.
A. Edison’s invention of the movie camera happened;by accident
B. movie houses didn’t make much-money in the early days
C. Easterners were fascinated by the " wild West"
D. The Great Train Robbery was poorly received by the public because it lacked a plot
12. As used in this passage, the word “literary” means________.
A. humorous B. financial C. appropriate to literature D. amateur
DTaste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．71．According to the passage the preference test was conducted in order to______ A．show that a person's opinion about taste is mere guesswork B．compare the ability of the participants in choosing their drinks C．find out the role taste preference plays in a person's drinking D．reveal which cola is more to the liking of the dr-inkcrs72．The statistics recorded in the preference tests show that A．there is not much difference in taste between Coca-Cola and Pepsi B．few people had trouble telling Coca-Cola from Pepsi C．people's tastes differ from one another D．Coca-Cola and Pepsi are people's two most favorite drinks73．It is implied in the first paragraph that______ A．the competition between the two colas is very strongB．blind tasting is necessary for identifying fansC．the purpose of taste test is to promote the sale of colasD．the improvement of quality is the chief concern of the two cola companies74．The underlined word "bumout" here refers to the state of ．A．being seriously bumt in the skinB．being badly damaged by fireC．being unable to bum for lack of fuelD．being unable to function because of too much use75．The author's purpose in writing this passage is to ．A．emphasize that taste and price are closely related to each otherB．recommend that blind tasting be introduced in the quality control'of colasC．show that taste preference is highly subjectiveD．argue that taste testing is an important marketing strategy
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food．The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand．In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong．Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
1.According to the passage the preference test was conducted in order to
A．show that a person's opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person's drinking
D．reveal which cola is more to the liking of the dr-inkcrs
2.The statistics recorded in the preference tests show that
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people's tastes differ from one another
D．Coca-Cola and Pepsi are people's two most favorite drinks
3.It is implied in the first paragraph that
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
4.The underlined word "bumout" here refers to the state of ．
A．being seriously bumt in the skin
B．being badly damaged by fire
C．being unable to bum for lack of fuel
D．being unable to function because of too much use
5.The author's purpose in writing this passage is to ．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control'of colas
C．show that taste preference is highly subjective
D．argue that taste testing is an important marketing strategy
D
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
71．According to the passage the preference test was conducted in order to______
72．The statistics recorded in the preference tests show that
73．It is implied in the first paragraph that______
74．The underlined word "bumout" here refers to the state of ．
75．The author's purpose in writing this passage is to ．
