Question

【题目】

As we know, it’s the beginning of the end for TV. Apple has released Apple TV, a tiny white box that connects the shows and movies you’ve downloaded from the computer, and wirelessly sends them to your TV screen.

No longer will you have to pay a monthly fee to your cable (有线的) company to watch your favourite show. Apple’s iTunes has made it possible to download a TV show for about $ 2, keep it stored on your computer and watch it whenever you want. It’s a blow to the cable networks, which offer services that are often expensive and make hundreds of channels and thousands of shows nothing to watch.

American networks have gone one step further, allowing audiences to watch their shows for free online. If the cable companies don’t keep up with technology, we’ll soon be giving them up.

“This is the biggest kind of entertainment in history，” says Colin Dixon.“I don’t think that traditional broadcasts — cable and satellite — are going away tomorrow, but they must change to keep market share.”

The Internet changes businesses at an unbelievable speed. Now it’s happening with video. Canadians are being kept behind the times. Some Canadian channels are starting to follow American companies. Global offered Survivor: Cook Islands online, and CTV is doing the same for Degrassi: The Next Generation. And cable companies say that video on demand and personal video recording technology can compete with the Net.

“You watch when you want it，” says Michael Lee，adding that the Net doesn’t give viewers the opportunity to just sit on the couch and flip (翻阅) through channels.

However, it takes time.

“Up until this year even the US sites didn’t offer a lot of online content. We’ve seen an explosion of it this fall，” she says.

【1】According to the text, Apple TV ________.

A. marks the end of TV

B. makes its users more convenient

C. can download movies from computers

D. can send movies to TV by wire

【2】The appearance of Apple’s iTunes means ________.

A. good news for cable companies

B. the cable companies can earn a lot more

C. the serious situation for cable companies

D. the rapid development of technology

【3】According to Colin Dixon’s words, which of the following agrees with his idea?

A. Cable companies need to turn to technology for help.

B. Cable and satellite will disappear at last.

C. There’s no need for cable companies to change.

D. Traditional broadcasts are the only entertainment now.

【4】According to the text, what does the underlined word “it” refer to?

A. The cable company.

B. The online content.

C. Viewers’ opportunity.

D. The change of cable networks.

Answer 1

【答案】

【1】B

【2】C

【3】A

【4】D

【解析】

本文是一篇说明文。主要介绍了Apple TV的出现对有线电视的影响。

【1】推理判断题。由文章第一段可知，Apple TV能够将从电脑上下载的电影无线发到电视屏幕上，这大大方便了其用户。故选B。

【2】推理判断题。由第二段最后一句可知，Apple's iTimes的出现对于有线电视网络是一个巨大的冲击，说明有线电视公司面临着严峻的形势。故选C。

【3】推理判断题。由第四段的内容可知，Colin Dixon认为传统的娱乐方式在历史上非常重要，不会消失，但需要做出改变才能跟上科技发展的脚步。故选A。

【4】代词指代题。it通常指上文提到的事或物，由上文的内容可知，it在此指有线电视网络为了适应新的环境而进行的改变。故选D。

代词指代题要求同学们根据语境的逻辑关系、判断画线的人称代词或指示代词在文章中指代的对象，包括考查it（指动物，无生命的事物、特定的事件或人），they/them(指代人、物、事件的复数名词)，he/she等人称代词的指代意义，以及指示代词this，that，these，those等在文章中的指代意义，考查同学们对文章中叙述特定的人，物，事件的认知能力。解答这类题时，同学们要认真阅读画线词所在句和前后临近句的内容，分析人称转换和动作变换的详细过程，理清来龙去脉和前后的因果关系，从而准确推断其指代的对象。本题第4小题，由上文的内容可知，it在此指有线电视网络为了适应新的环境而进行的改变。