题目内容
For many men and women today ,the image that a watch communicates is more important than the time it tells. “Complications”-----features that go beyond simple timekeeping-----are an important part of a watch’s image. Today’s watches offer a host of complications that suit almost any personality. These features include altitude trackers ,compasses, lunar calendars, USB drivers ,and even devices that measure the effectiveness of golf swings!
Creativity is also a key element in today’s watches ,for men as well as women. The Japanese watchmaker Tokyoflash makes watches that don’t even look like watches .The company’s popular Shinshoku model uses different color lights to tell the time .It looks more like a futuristic bracelet than a watch .Another Japanese watchmaker , EleeNo, makes a “handless” watch .Using a ring of circles to keep time, this watch makes an excellent conversation piece.
In the past, the image of a man’s watch was quite different from that of a woman’s. Men’s watches tend to be bolder, larger, and more complicated than women’s watches, which were more likely to look like jewelry. Today, the differences between men’s and women’s watches are disappearing. Watchmakers are adding diamonds to their fine watches for man. And for women, they’re designing larger watches that contain complications. For example, some women’s watches now have calendars that show the phrases of the moon. Others show the time in two different cities, a handy function for business travelers. However, women still pay more attention than most men to the external beauty of a watch. And unlike men, women are still more likely to purchase watches that suit particular items in their wardrobes.
According to the passage, one type of watch complications can show you ___________.
A. appointments for the day B. which direction is north
C. how much weight you’ve put on D. a list of telephone numbers
What is the true information about the watch made by EleeNo?
A. It uses different hands to keep time. B It’s rather popular
C. It doesn’t look like a watch D. It’s much fun to talk about
What is the main topic of this article?
A. Why women are likely to buy more watches than men?
B. The differences between men’s and women’s watches.
C. Current trends in the watch industry.
D. Useful tips for purchasing watches.
【小题1】B
【小题1】D
【小题1】C
解析:
略
There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?
There on the shelves,each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.
Shapes are another attraction.Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
【小题1】According to the passage, ______ seems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package |
B.the special taste of the product |
C.the strange shape of the package |
D.the belief in the product |
A.vegetable dish | B.healthy juice |
C.hard drink | D.red vegetable |
suggests that consumers today are .
A.starting to notice the importance of new food |
B.enjoying the beauty of nature more than before |
C.beginning to like green vegetables |
D.paying more attention to their health |
A.Colors and Shapes |
B.Packaging Can Talk |
C.The response to the packages |
D.What is packing? |