题目内容

It is pretty much a one-way street. While it may be common for university researchers to try their luck in the commercial (商业的) world, there is very little traffic in the opposite direction. Pay has always been the biggest deterrent, as people with families often feel they cannot afford the drop in salary when moving to a university job. For some industrial scientists, however, the attractions of academia (学术界) outweigh any financial (金钱的) considerations.
Helen Lee took a 70%cut in salary when she moved from a senior post in Abbott Laboratories to a medical department at the University of Cambridge. Her main reason for returning to academia mid-career was to take advantage of the greater freedom to choose research questions. Some areas of inquiry have few prospects (前景) of a commercial return, and Lee’s is one of them.
The influence of a salary cut is probably less serious for a scientist in the early stages of a career. Guy Grant, now a research associate at the Unilever Centre for Molecular Informatics at the University of Cambridge, spent two years working for a medicine company before returning to university as a post doctoral researcher. He took a 30% salary cut but felt it worthwhile for the greater intellectual chances.
Higher up the ladder, where a pay cut is usually more important, the demand for scientists with a wealth of experience in industry is forcing universities to make the change to academia more attractive, according to Lee. Industrial scientists tend to receive training that academics do not, such as how to build a multidisciplinary team, manage budgets and negotiate contracts. They are also well placed to bring something extra to the teaching side of an academic role that will help students get a job when they graduate, says Lee, perhaps experience in manufacturing practice or product development. “Only a small number of undergraduates will continue in an academic career. So someone leaving university who already has the skills needed to work in an industrial lab has far more potential (潜力) in the job market than someone who has spent all their time on a narrow research project.”
【小题1】By “a one-way street” in Paragraph 1, the author means ______.

A.university researchers know little about the commercial world
B.few university professors are willing to do industrial research
C.few industrial scientists would leave to work in a university
D.there is little exchange between industry and academia
【小题2】The underlined word “deterrent” most probably refers to “something that ______”.
A.helps to move the trafficB.attracts people’s attention
C.brings someone a financial burdenD.keeps someone from taking action
【小题3】What was Helen Lee’s major consideration when she changed her job in the middle of her career?
A.Less work hours.
B.More freedom to choose research fields.
C.Better prospects of a commercial return.
D.Her preference for the lifestyle on campus.
【小题4】What can industrial scientists do when they come to teach in a university?
A.Make its research more practical.
B.Develop its students’ potential in research.
C.Help it to obtain financial support from industry.
D.Increase its graduates’ competitiveness in the job market.

【小题1】C
【小题2】D
【小题3】B
【小题4】D

解析【小题1】推理题,从文章的第一段:While it may be common for university researchers to try their luck in the commercial (商业的) world, there is very little traffic in the opposite direction.推理出:虽然大学研究人员到商业领域碰运气很普遍,但相反的工业科学家很少到大学工作的。选C。
【小题2】猜词题,根据后面的attractions推断出是工资是吸引人的地方。选D。
【小题3】细节题:根据第二段的:Her main reason for returning to academia mid-career was to take advantage of the greater freedom to choose research questions. 可知B项正确,她想要更多的自由选择研究领域。
【小题4】细节题:they are also well placed to bring something extra to the teaching side of an academic role that will help students get a job when they graduate, 看出可以增加毕业生的竞争力。选D。

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       In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007._________The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.

      _________In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit.

       The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California.Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963.

       The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden in order of openings.The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall._______Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry.The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography._________

       A.McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts.

       B.The site of the McDonald brothers' original restaurant is now a monument.

       C.At one time it was the largest global restaurant chain, but it has since beensurpassed by multi-brand operator Yum!

       D.Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

       E.The company has also expanded the McDonald's menu in recent decades to include alternative meal options。

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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项

McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily._____1._____Brands (KFC, Taco Bell and others) and sandwich chain Subway.

In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007._____2.____The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.

____3._____In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit.

The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California.Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963.

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A.McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts.

B.The site of the McDonald brothers' original restaurant is now a monument.

C.At one time it was the largest global restaurant chain, but it has since beensurpassed by multi-brand operator Yum!

D.Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

E.The company has also expanded the McDonald's menu in recent decades to include alternative meal options。

F.Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion and the company became listed on the public stock markets in 1965.

 

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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项

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       ___3___In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit.

       The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California.Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963.

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       B.The site of the McDonald brothers' original restaurant is now a monument.

       C.At one time it was the largest global restaurant chain, but it has since been surpassed by multi-brand operator Yum!

       D.Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

       E.The company has also expanded the McDonald's menu in recent decades to include alternative meal options。

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