题目内容
11.An entire industry has been built upon the assumption that image is everything,but when it comes to it,an appealing image is not enough.If there is no substance(事实)behind the image,the product,service or person will fail eventually.First of all,one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created,the customer will be very dissatisfied and possibly ask for their money back.For example,the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal(丑闻)showed that behind that image,it cheated in business practices.Despite the previous positive image,the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect,the reality,behind the image has led to tile downfall of the word-famous accounting firm.
Similarly,personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases,making sure that only the best photographs are published,and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again,history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people,just as with products and services,image is certainly important,but without positive substance behind the image,failure is close.
To summarize,it is clear that an appealing image is extremely important to success,whether that image is related to selling a product or service or to the"selling"of a person.But image is only half of the equation(等式).What lies behind that image is every bit as important as the image itself--the person or product must deliver truth on that image or there is little chance for long-term success.
67.The down fall of the Arthur Andersen accounting firm is due toB.
A.its previous images
B.its dishonesty in business
C.its bad management
D.its poor service
68.Why did some famous people fall from grace?A
A.They failed to live up to their images.
B.Their images were not well built up.
C.They felt much pressure from the public.
D.They paid little attention to fame and fortune.
69.The structure of the passage isA.
70.The author tries to argue thatD.
A.image creates everything
B.image is the key to success
C.truth is unlikely ever to be equaled
D.truth and image are equally important.
分析 本文是一篇议论文,作者运用知名公司和名人的事例向我们说明事实真相的重要性,事实应该与人们的想象、公司或名人所塑造的外在形象相吻合,否则可能引致失败.
解答 67.B.细节理解题.根据第二段Although the image had been nearly perfect,the reality,behind the image has led to the downfall of the word-famous accounting firm.可知the Arthur Andersen accounting firm 这家公司最后由于不实经营而失败,故选B.
68.A.细节理解题.根据第三段But once again,history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people,just as with products and services,image is certainly important,but without positive substance behind the image,failure is close.可知当那些名人被发现与人们的想象不符时就会遭到质疑,故选A.
69.A.细节理解题.First of all、Similarly、To summarize和全文内容可以判断本文结构是先提出观点,然后进行两方面论证,最后得出结论,故选A.
70.D.推理判断题.根据最后一段What lies behind that image is every bit as important as the image itself-the person or product must deliver truth on that image or there is little chance for long-term success.由此判断作者认为事实与想象一样重要,故选D.
点评 考察学生的细节理解和推理判断能力,做细节理解题时一定要找到文章中的原句,和题干进行比较,再做出正确的选择.在做推理判断题不要以个人的主观想象代替文章的事实,要根据文章事实进行合乎逻辑的推理判断.