题目内容
On weekends when Jane comes back home from school, she eats everything in .
A．scene B．sight C．view D．range
B
Last week my youngest son and I visited my father at his new home in Tucson, Arizona. He moved there a few years ago, and I was eager to see his new place and meet his friends.
My earliest memories of my father are a tall, handsome, successful man devoted to his work and his family, but uncomfortable with his children. As a child I loved him. He seemed unhappy with me unless I got straight A’s and unhappy with my boyfriends if their fathers were not as “successful” as he was. Whenever I went out with him on weekends, I used to struggle to think up things to say, feeling on guard.
On the first day of my visit, we went out with one of my father’s friends for lunch at an outdoor café. We talked along that afternoon, did some shopping, ate on the street table, and laughed over my son’s funny facial expressions. Gone was my father’s critical air and strict rules. Who was this person I knew as my father, who seemed so friendly and interesting to be around? What had held him back before?
The next day dad pulled out his childhood pictures and told me quite a few stories about his own childhood. Although our times together became easier over the years, I never felt closer to him at that moment. After s
o many years, I’m at last seeing anot
her side of my father. And in so doing, I’m delighted with my new friend. My dad, in his new home in Arizona, is back to me from where he was.
【小题1】Why did the author feel bitter about her father as a young adult?
| A．He was silent most of the time. | B．He was too proud of himself. |
| C．He did not love his children. | D．He expected too much of her. |
| A．nervous | B．sorry | C．tired | D．safe |
| A．More critical. | B．More talkative. |
| C．Gentle and friendly. | D．Strict and hard-working. |
| A．the author’s son | B．the author’s father |
| C．the friend of the author’s father | D．the café owner |
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
【小题1】Television sport programs on weekend afternoons .
| A．result in more sport events |
| B．get more viewers to play sports |
| C．bring more money to the television networks |
| D．make more people interested in television |
| A．Because there would be few viewers |
| B．Because the advertisers would be off work |
| C．Because television programs would go slowly |
| D．Because viewers would pay less for watching television |
| A．holiday trips | B．sports viewing |
| C．television shopping | D．expensive purchases |
| A．their advertisers are carmakers |
| B．their viewers are attracted by sports |
| C．their advertisers target at rich people |
| D．their viewers can afford expensive cars |
| A．Television ratings are determined by male viewers. |
| B．Sports are gaining importance in advertising on television. |
| C．Rich viewers contribute most to television companies. |
| D．Commercial advertisers are the major sponsors of sport events. |
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons .
|
A．result in more sport event |
|
B．get more viewers to play sports |
|
C．make more people interested in television |
|
D．bring more money to the television networks |
2.Why would weekend afternoons become dead time without sport programs?
|
A．Because there would be few viewers |
|
B．Because the advertisers would be off work |
|
C．Because television programs would go slowly |
|
D．Because viewers would pay less for watching television |
3.In many families, men make decision on .
|
A．holiday |
B．sports viewing |
C．television shopping |
D．expensive purchases |
4.The ratings are not important for golf and tennis programs because .
|
A．their advertisers are carmakers |
|
B．their viewers are attracted by sports |
|
C．their advertisers target at rich people |
|
D．their viewers can afford expensive cars |
5.What is the passage mainly about?
|
A．Television viewers are determined by male viewers |
|
B．Rich viewers contribute most to television companies |
|
C．Sports are gaining importance in advertising on television |
|
D．Commercial advertisers are the major sponsors of sport event |