题目内容
9．Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car？This is called"product placement"，or PPL for short，and it is a form of advertising in which a product is inserted into the scene of a movie or a TV program．PPL has increased greatly in recent years，and has become some companies'favorite method of advertising their products．If you saw the movie Spiderman，you might have noticed ads for Samsung electronics，Toyota cars，and Dr．Pepper soda．Companies love the convenience of PPL：There are no commercials to make，models to hire，nor concepts to dream up．By featuring their product in a popular TV show or movie，that product is naturally linked with an attractive character in a comfortable setting：Take one of the main characters on Friends，for example．Think about Rachel in a fine Ralph Lauren suit，working at a Ralph Lauren store in New York City．And entertainment producers love the money PPL brings in-----in fact，the entire production budget for some movies is sometimes paid for by the film's PPL advertisers．
However，there is more and more opposition to the growing PPL trend．Critics say obvious PPL in movies or TV shows destroy viewers'ability to escape into the fantasy world on the screen．Directors and writers hate having to include a product in a scene，ruining the writing and aesthetic（美学的） quality of the piece．And consumer groups warn that kids cannot tell PPL．When，for example，a child sees his favorite character wiping her lips with a Kleenex after drinking a Coca-Cola，it is likely that the child would falsely think that Kleenex and Coca-Cola are the general terms for all similar products．This suggests that PPL can be a powerfully subconscious tool that encourages kids to develop preferences for certain brands．
Regardless of how critics feel about it，there is little doubt that PPL will continue to play a significant part in entertainment for the foreseeable future．
28．PPL is a type of ad thatB．
A．helps people get to know the latest trend
B．places a product in a movie or a TV show
C．enables small businesses to develop fast
D．uses characters related to a movie or a TV show
29．According to Paragraph 2，PPL is consideredD．
A．a one-stop movementB．a two-step movement
C．a win-win movementD．a long-term movement
30．Why do consumer groups disapprove of PPL？D
A．It prevents views escaping from the real world．
B．It destroys the artistic beauty of the show or the movie．
C．It creates negative relationships between products and movies．
D．It can cause children to prefer certain brands without knowing why．
31．What's the author's attitude towards the growing PPL trend？A
A．Positive．B．Doubtful．C．Cautious．D．Unconcerned．
分析 本文主要讲述了一种现在非常流行的植入于电视和电影中的重要的广告形式PPL，以及其优点和缺点．
解答 28．B 细节理解题． 根据文章第一段Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car？This is called"product placement"，or PPL for short 当你看电视或者电影时，看到你喜欢的角色喝着你喜欢的饮料或者开着你喜欢的跑车，这种就被叫做产品植入即PPL，结合选项，故选B．
29．D 推理判断题．根据文章第二段内容Companies love the convenience of PPL…By featuring their product in a popular TV show or movie，that product is naturally linked with an attractive character in a comfortable setting 由此可知大公司喜欢PPL所带来的便利以及将其产品插入电视剧或者电影中，其产品自然而然就与人物角色联系起来，可推断这是一个长期的对顾客的影响过程，结合选项．D为正确选项．
30．D 细节理解题．根据文章第三段This suggests that PPL can be a powerfully subconscious tool that encourages kids to develop preferences for certain brands．由此可知PPL会让孩子无意识的对某个品牌的产品产生喜爱，结合选项，D为正确答案．
31．A 推理判断题．根据文章最后一段内容Regardless of how critics feel about it，there is little doubt that PPL will continue to play a significant part in entertainment for the foreseeable future 不管对PPL这种商业形式有多少的质疑，毫无疑问，PPL将会在未来的娱乐商业上起到重要的作用，由此可知，作者对其的存在是持支持态度的．故A为正确选项．
点评 本文是社会文化类阅读理解．做这类题材阅读理解时要求考生对文章通读一遍，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据．
练习册系列答案
相关题目
20．The newly built stadium for the next Olympics to be held in Rio de Janeiro，Brazil，will be______ the present one．（ ）
| A． | as three big as | B． | three times as big as | ||
| C． | as big as three times | D． | as big three times as |
17．针对目前高中生学习压力较大的现状，有人以"Effective Ways to Release the Stress"为题于上周调查采访了五个学校的800名高中学生．请你根据调查结果写一份报告，并谈谈自己或身边同学释放压力的有效方法．
注意：
1．词数：120左右
2．调查报告的题目和开关已为你写好（不计入总词数）
3．可根据内容要点适当增加细节，以使行文连贯．
Effective Ways to Release the Stress
Nowadays more and more senior students are getting stressed in their study．In order to find out effective ways to release the stress，
．
| 人数 | 减压方法 |
| 35% | 做运动 |
| 45% | 听音乐 |
| 20% | 咨询心理老师 |
1．词数：120左右
2．调查报告的题目和开关已为你写好（不计入总词数）
3．可根据内容要点适当增加细节，以使行文连贯．
Effective Ways to Release the Stress
Nowadays more and more senior students are getting stressed in their study．In order to find out effective ways to release the stress，
．
4．假如你是李华，最近你班同学就中学生是否可以带手机上学进行了讨论．请你根据下列信息，给校长写一封信，客观地介绍你班讨论的情况．
注意：
1．词数100字左右
2．信的开头和结尾已给出，不计入词数．
家长经济负担：parents'economic burden 信息时代 information times
禁止 ban…from…关机 turn phones off
Dear principal，
I'm writing to tell you about the discussion we've had about whether a mobile phone should be brought to school．
| 70%的学生认为 | 30%的学生认为 |
| 1．没有必要带手机； 2．带手机会分散学习精力，上课开机影响极坏； 3．学生用手机会增加家长经济负担． | 1．学生可以带手机上学，但上课要关机； 2．学生带手机可以方便联系； 3．信息时代的交流工具，不应禁止． |
1．词数100字左右
2．信的开头和结尾已给出，不计入词数．
家长经济负担：parents'economic burden 信息时代 information times
禁止 ban…from…关机 turn phones off
Dear principal，
I'm writing to tell you about the discussion we've had about whether a mobile phone should be brought to school．
5．
Painting has been continuously practiced by humans for some 20，000years．It was one of the earliest ways in which man （41）I to express his own personality and his emerging understanding of an existence beyond the material world．Unlike music and dance，however，examples of early forms of painting have （42）J to the present day．Painting，like other arts，（43）D universal qualities that make it easy for viewers of all nations and civilizations to understand and appreciate．
The major （44）E examples of early painting anywhere in the world are found in Western Europe and the Russia．But some 5，000years ago，the areas in which important paintings were created（45）H to the eastern Mediterranean Sea and neighboring regions．Therefore，Western shared a European cultural tradition-the Middle East and Mediterranean Basin and，later，the countries of the New World．
Western painting is in general distinguished by its （46）B on the representation of the human figure．The Renaissance（文艺复兴） extended this tradition through a close examination of the natural world and an investigation of balance，harmony，and perspective in the visible world．The first real （47）A from figurative painting came with the growth of landscape painting in the 17th and 18th centuries．The landscape and figurative traditions developed together in the 19th century in an atmosphere that was （48）C concerned with"painterly"qualities of the interaction of light and color and the expressive qualities of paint handling．In the 20th century these interests contributed to the development of a third （49）G tradition in Western painting，abstract painting．
| A．break B．concentration C．increasingly D．exhibits E．existing F．highlighted G．major H．shifted I．sought J．survived |
The major （44）E examples of early painting anywhere in the world are found in Western Europe and the Russia．But some 5，000years ago，the areas in which important paintings were created（45）H to the eastern Mediterranean Sea and neighboring regions．Therefore，Western shared a European cultural tradition-the Middle East and Mediterranean Basin and，later，the countries of the New World．
Western painting is in general distinguished by its （46）B on the representation of the human figure．The Renaissance（文艺复兴） extended this tradition through a close examination of the natural world and an investigation of balance，harmony，and perspective in the visible world．The first real （47）A from figurative painting came with the growth of landscape painting in the 17th and 18th centuries．The landscape and figurative traditions developed together in the 19th century in an atmosphere that was （48）C concerned with"painterly"qualities of the interaction of light and color and the expressive qualities of paint handling．In the 20th century these interests contributed to the development of a third （49）G tradition in Western painting，abstract painting．
10．高中生在成长的过程中会碰到一些烦恼．请你依据下表中所提供的信息，写一篇英文演讲稿，并作为学生代表在班会课上发言．词数150左右．
注意：
1．开头已写好，不记入词数；
2．语言通顺，结构严谨．
参考词汇：内在美 inner beauty 除去 get rid of
Boys and girls：
We high school students do have some growing pains，but we can get rid of them correctly and wisely． ．
That's all．Thank you．
| 烦恼 | 解决办法 |
| 外形不美 | 不必在意，关注内在美 |
| 朋友少，不被他人理解 | 多参加活动，多与别人交流 |
| 与父母有代沟，经常吵架 | 加强沟通，互相理解 |
| 学习成绩不好，压力大 | ？ |
1．开头已写好，不记入词数；
2．语言通顺，结构严谨．
参考词汇：内在美 inner beauty 除去 get rid of
Boys and girls：
We high school students do have some growing pains，but we can get rid of them correctly and wisely． ．
That's all．Thank you．