I had this exchange with my 6-year-old last week.

       Him: Mom, we have to start buying Danimals.

       Me: Why?

       Him: So, I can bring it to |school for lunch.It's yogurt .

       Me: Why do you want it so badly?

       Him: Because Danimals i|s giving away five fantastic Caribbean vacations.

       I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.

       Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.

       Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?

       Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)

       At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.

       "One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |

From the dialogue between the author and the son, we can infer that ____-

       A.the son likes drinking yogurt a lot.

       B.buying Danimals may win a free tour

       C.the son's school encourages kids to eat yogurt

       D.Danimals in the most popular yogurt among kids.

We can learn from th^ passage that     '

       A.character bowls increase kids' appetite.

       B.character-themed wall paint is expensive

       C.household goods are becoming the target of advertisers.

       D.Linn considered character-themed products a foolish marketing strategy.

The underlined word "buck" in the last paragraph probably means _____.

       A.support        B.resist           C.advertise            D.learn

What does the passage mainly tell us ?  .

       A.Marketing is affecting kids all the time.

       B.Most kids now don't have a happy childhood,

       C.Kids like buying licensed school supplies a lot.

       D.Licensed character produce are doing great harm to kids.

I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
【小题1】From the dialogue between the author and the son, we can infer that ____-

A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
【小题2】We can learn from th^ passage that     '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
【小题3】The underlined word "buck" in the last paragraph probably means _____.
A.supportB.resistC.advertiseD.learn
【小题4】What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.

I had this exchange with my 6-year-old last week.

       Him: Mom, we have to start buying Danimals.

       Me: Why?

       Him: So, I can bring it to |school for lunch.It's yogurt .

       Me: Why do you want it so badly?

       Him: Because Danimals i|s giving away five fantastic Caribbean vacations.

       I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.

       Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.

       Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?

       Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)

       At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.

       "One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |

1.From the dialogue between the author and the son, we can infer that ____-

       A.the son likes drinking yogurt a lot.

       B.buying Danimals may win a free tour

       C.the son's school encourages kids to eat yogurt

       D.Danimals in the most popular yogurt among kids.

2.We can learn from th^ passage that     '

       A.character bowls increase kids' appetite.

       B.character-themed wall paint is expensive

       C.household goods are becoming the target of advertisers.

       D.Linn considered character-themed products a foolish marketing strategy.

3.The underlined word "buck" in the last paragraph probably means _____.

       A.support        B.resist           C.advertise            D.learn

4.What does the passage mainly tell us ?  .

       A.Marketing is affecting kids all the time.

       B.Most kids now don't have a happy childhood,

       C.Kids like buying licensed school supplies a lot.

       D.Licensed character produce are doing great harm to kids.

 

阅读理解。
     Discover
     Newsmagazine of science devoted to the wonders an stories of modern science, written for the
educated general reader. Published (出版) by Disney Magazine Publishing Co., Discover tells many
of the same stories professionals (专业人员) read in Scientific American. A truly delightful family
science magazine, each issue (每期) brings to light new and newsworthy topics to make dinnertime
and water-cooler conversations interesting.
     Cover Price: $59.88
     Price: $19.95($1.66/issue)
     You Save: $39.93(67%)
     Issues: 12 issues/12 months
     Self
     Published by Conde Nast Publications Inc., Self is a handbook devoted to women's overall physical
and mental health. Every issue contains usable articles such as "Style Lab", in which wearable clothes
are mixed and matched on non-models and th e"Eat-right Road Map", with tips on how to eat properly.
     Cover Price: $35.86
     Price: $15.00($2.5/issue)
     You Save: $20.86(58%)
     Issues: 10 issues/12 months
     Instyle
     Instyle is a guide to the lives and lifestyles of the world's famous people. The magazine covers the
choices people make about their homes, their clothes and their free time activities. With photos and
articles, it opens the door to these people's homes, families, parties and weddings, offering ideas about
beauty, fitness and in general, lifestyles. Publisher: The Time Inc. Magazine Company. 
     Cover Price: $47.88
     Price: $23.88($2.38/issue)
     You Save: $24.00(50%)
     Issues: 10 issues/12 months
     Wired
     This magazine is designed for leaders in the field of information engineering including top managers
and professionals in the computer, business, design and education industries. Published by Conde Nast
Publications Inc., Wired often carries articles on how technology changes people's lives.
     Cover Price: $59.40
     Price: $10.00($1.00/issue)
     You save: $49.40(83%)
     Issues: 10 issues/12months
1. Which of the following magazines is published monthly?
A. Discover
B. Self
C. Instyle
D. Wired
2. Which two magazines are published by the same publisher?
A. Wired and Instyle
B. Discover and Instyle
C. Self and Discover
D. Self and Wired
3. Which magazine offers the biggest price cut?
A. Instyle
B. Wired
C. Discover
D. Self
4. The "Style Lab" in Self provides readers with articles which _____.
A. offer advice to ordinary women on clothes
B. show how a woman can become famous
C. introduce places with the best food
D. discuss ways of training models
5. Those who are interested in management and the use of high technology would probably choose _____.
A. Instyle
B. Self
C. Wired
D. Discover
阅读理解。
     Some 30 million Americans suffer from insomnia. Here, our expert panel provides you with four different
solutions for getting some rest:
Neil B. Kavey, MD,
Director, Sleep
Disorders Center,
New York Presby-
terian Hospital
The sleep specialist. Try behavior changes
and proper use of medication. At night, keep
away from bright light. In the morning, open
the shades and go out for a walk, to tell your
brain, "This is, the beginning of the day."
You can try OTC sleep aids, but if you suffer
for more than three weeks, see a doctor.
Drugs are safe when used properly, and better
than the consequences of not sleeping.
Cerald Lemole,
MD Associate
Medical Director,
Christiana Care
Center for Heart
and Vascular Heal-
th, Wilmington,
Delaware.
The alternative source. Stress often plays a
role in insomnia, so try to change your reaction
to it. Don't exercise or eat at the end of the day,
and avoid or limit caffeine, alcohol and nicotine.
Enjoying a warm bath can help. Also, try taking
l,000 mg of calcium (钙) (it may calm your
muscles and nerves, helping you sleep ).
Lisa Derosimo,
MD, Owner, The
Weight and
Wellness Center,
Jupiter, Florida
The nutritionist. Go to bed and get up at the same
time daily. Keep your room dark and quiet, and
remove distractions (no working in bed). Have a
cup of herbal (草药) tea, such as chamomile (甘菊),
to relax your body. And remember, people who eat
a healthy diet of whole grains, fruits and vege-tables,
and low-fat protein feel better and sleep better.
Sandra McLanah-
an, MD, Medical
Director, Integral
Health Center, Buckingham,
Virginia
The mind/body pro. Lying in bed, starting from your
legs and moving up to your head, tense your muscles
one at a time, then release. Your body will feel more
relaxed, like a rubber band after it's been stretched.
And try alternate-nostril (鼻孔交换的) breathing. Exhale
(呼气) through one nostril, using your fingers to close
the opposite nostril. Breathe in and out; then switch
back and forth.
1. What does the underlined word"insomnia" in the second paragraph mean?
A. Late stay.
B. Sleeplessness.
C. Tiredness.
D. Breath trouble.
2. Who thinks medicine is an important factor in keeping a good sleep?
A. Kavey
B. Lemole.
C. Derosimo.
D. McLanahan.
3. According to Lisa Derosimo, what results in a good sleep?
A. Having a balanced diet.
B. Keeping your sleeping-room bright.
C. Taking enough medicine.
D. Having some fish in the evening.
4. From the passage we can infer that altemate-nostril breathing is a good way to _____.
A. breath deeply
B. build your body
C. exercise your nose
D. relax yourself
5. Gerald Lemole and Sandra McLanahan share the idea about the way of _____ to have a good sleep.
A. diet
B. relaxation
C. medicine
D. taking calcium

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