题目内容

According to Global Blue, a tax-free shopping consultancy, Chinese shoppers were said to be the biggest overseas spenders in the year 2013, each customer _________ an average of £ 1,367 per transaction.

A. spent B. to spend

C. spending D. has spent

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Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1.Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2.Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3.Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4.Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present

In the past

A technique mainly used for offering_________

At present

A trick used as a means of unfair _______

Unhealthy trend of the _______ of advertisement

_______

Products

Wrong _______

V.V.D. Gold

No product of the kind could _______it.

Captain Cook

Captain Cook stressed on their “free flow” when their product was put into a container.

Tata Salt

Tata salt warned consumers to be_______.

Pepsi

Too much advertisement on TV seemed to say that Pepsi was the cricketers’ _______.

Complan

Complan claimed that their product was much

_______in ingredients.

Solutions

●Only products of their own are allowed to be ________ in the advertisement.

●Stricter laws should be made to protect every producer’s and consumer’s benefits.

Popular Music

Popular music is also called pop. It is any type of music that a large number of people ______. It is different from folk (民间的) music, which is the ______ music and songs of common people. It's ______ different from classical (古典的) music, which is often more formal or artistic.

There are many types of popular music, ______ rock, country, rap, rhythm and blues (or R&B), the blues and jazz.

It is very ______ for popular music to be popular for only a short time. New songs regularly ______ hit songs. Even ______ of popular music lose popularity. The styles of big band, soul, and disco are no longer as popular as they once were. ______, some songs and styles have remained popular for ______.

Popular music developed out of many styles of religious (宗教的), folk, and classical music. In the 1800s concert bands and traveling musical groups brought ______ music to more and more people.

In the late 1800s and early 1900s the United States became a(n) ______ center of popular music. Songwriters in New York City wrote many popular songs, ______ African Americans created jazz and other new forms of popular music.

In the early 1900s phonograph records (留声机唱片) appeared, so people could ______ music in their homes. ______the first radio stations began playing popular songs.

Rock and roll, a mixture of country and blues music, ______ in the 1950s. It became wildly popular with young people. Rock is ______ the best?known form of popular music.

In the late 20th and early 21st centuries, radio, television, movies, and the Internet ______ popular music to grow and to change. These ______ made it possible for millions of people to hear a single ______ at the same time. They also helped to ______ popular music into the huge business that it is today.

1.A. try B. enjoy C. share D. remember

2.A. quiet B. light C. serious D. traditional

3.A. also B. never C. just D. already

4.A. except for B. because of C. such as D. instead of

5.A. interesting B. common C. difficult D. terrible

6.A. improve B. influence C. control D. replace

7.A. players B. writers C. types D. concerts

8.A. However B. Besides C. Moreover D. Anyhow

9.A. days B. weeks C. months D. years

10.A. folk B. popular C. classical D. religious

11.A. safe B. strange C. important D. unusual

12.A. and B. but C. since D. so

13.A. create B. record C. turn up D. listen to

14.A. Once B. Soon C. Recently D. Finally

15.A. changed B. continued C. increased D. appeared

16.A. still B. only C. again D. even

17.A. taught B. expected C. helped D. warned

18.A. examples B. inventions C. advantages D. activities

19.A. word B. answer C. notice D. song

20.A. make B. bring C. introduce D. add

This may be music to your ears.

Researchers P Jason Rentfrow and Samuel Gosling gave 3,500 people a personality quiz.Then they asked them to name their favourite kind of music.“We found that the musical styles people like are closely linked to their personalities,”Gosling says.

RAP/HIP-HOP

Known for their quick speech,some rappers can say more than 700 syllables (音节)a minute!

If you like rap/hip-hop,you are energetic(精力充沛的)and have a way with words.You_put_a_fresh_spin_on_things,whether it's new moves on the dance floor or your hip style.

CLASSICAL

In the 18th century,classical musicians were like rock stars.Beethoven and Mozart,for example,played to packed concert halls.

If you like classical,you are open to new ideas and like debating with friends.Creative and imaginative,you can easily spend many hours scrapbooking,writing or painting.

COUNTRY

Country music came from the folk songs of English,Scottish,and Irish settlers of the southeastern United States.

If you like country,you express your opinions well,which makes you the ideal class president or team captain.Traditional and loyal,you enjoy spending time with your family.

POP

Pop music is designed to appeal to(吸引)almost everyone,and it does.Each year,the industry brings in about 30 billion dollars!

If you like pop,you are attractive to your friends.You can make big things happen,like planning for a huge party or inspiring your team to victory.

ROCK/ALTERNATIVE

In the 1950s,rock music created a brand-new culture.Teenagers,for the first time,had an identity(身份)separate from adults and children.

If you like rock/alternative,you are a risk-taker who never accepts no for an answer.You rise to any challenge,like doing very well in a big exam or in the school play.

If these personality profiles don't match you,that's OK.These are just for fun.

1.What does the underlined part “You put a fresh spin on things” mean in the passage?

A. You can express your idea in a clever way that makes it seem better than it really is.

B. You have the ability to attract other's attention.

C. You are always willing to communicate with others.

D. You are willing to express your thought to others all the time.

2.If you like pop music,________.

A. you are traditional and prefer to stay with your family

B. you are easy to accept new ideas

C. you are welcome and your friends all like to be with you

D. you have a quick speech and can say 30 words in a minute

3.We can know from this passage that ________.

A. in the 18th century,classical musicians were like pop stars

B. country music came from the folk songs of the Native Americans

C. pop music is liked by the largest number of people in the world

D. everyone can find his personality in this passage

4.What's the best title for the passage?

A. When music came into being.

B. What your favourite music says about you.

C. Some basic information about music.

D. How to like music.

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