题目内容

【题目】Nowadays it is common that people are buying more products and services than ever before through the Internet, so do Americans. And experts say the popularity of online sales is likely to spread to other countries. Online sales now represent as much as 10% of all retail sales in the United States. This has led traditional stores to seek new ways to keep their customers loyal.

Taking Lynne for example, she made good use of the Internet. she used the Internet to buy everything she needed for her Wedding and holiday gifts for her husband and stepdaughter. Other than food, 90% of her purchases were made on her home computer. “I find that, by being able to go online, choose the things that I need, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection.”

There are a lot of people like her. Experts say American online shopping hit records in both November and December. 57% of Americans have bought something electronically. Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor Ed Melaughlin says they can keep their customers by selling goods like clothing, which buyers may want to see and try on before purchasing. The stores could also offer things that are difficult to ship. Besides, some stores can please customers by offering to repair electronic products.

Bill Martin is the founder of Shopper Trak. His business helps stores learn about their customers. He said, “There is still a lot of emotion in the buying decision, you know, that takes place. Often you need that last sense of “Boy, this is exactly what I want before you are ready to part with money, and you can't always get that online. It's a rather cold process.”

While e-commerce worries some business owners, the only worry for delivery services is keeping up with the number of packages. UPS manager Dana Kline says her company is very busy at this time of the year.

UPS is so busy that it has filled 55,000 temporary work positions during the holiday season.

【1】 The purpose of this passage is to tell us ________.

A. the challenge online owners are faced with

B. the difference between online sales and traditional sales

C. the challenge e－commerce causes to traditional sales

D. the trouble that customers often meet when purchasing online

【2】 The example of Lynne is mentioned in the passage to show________.

A. online sales will replace traditional sales sooner or later

B. online business has changed many Americans' life

C. traditional stores can't offer enough food to their customers

D. traditional stores find new ways to keep their customers loyal

【3】The underlined word “eliminate” in Paragraph 2 can be replaced by “________”.

A. include B. decrease C. avoid D. discourage

【4】It is implied in Bill Martin's words that ________.

A. store owners should learn more about their customers

B. traditional stores can provide goods to buyers more quickly

C. some owners are using websites to persuade people to visit their stores

D. traditional stores offer a social experience that some people enjoy

【答案】

【1】C

【2】B

【3】C

【4】D

【解析】

试题分析：本文讲述越来越多的人通过网络来购买商品和服务，其购物方式的改变对人们生活也带来了极大的改变，网购使得传统商店陷入危机，尽管如此传统商店仍有其优势所在，即传统店会提供给一些人们喜欢的社会体验，这是网购所体验不到的。

【1】C推理分析题。本文首先介绍网购的发展现状，对人们生活的改变，而后提出了实体店家的担忧，故本文主要目的就是告诉我们网购对传统销售所带来的挑战，故选C

【2】B推理分析题。根据第一句Nowadays it is common that people are buying more products and services than ever before through the Internet,现在普遍人们比以前更多使用电脑购物，第二段就举了Lynne的例子，可知该例子就是为说明网购改变了许多美国人的生活，故选B

【3】C词义猜测题。根据句子I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection通过网购不需要出门就避开了交通、人群、嘈杂，可知该词的意思就是避免的意思，故选C

【4】D推理分析题。根据比尔的话There is still a lot of emotion in the buying decision, you know, that takes place. Often you need that last sense of “Boy, this is exactly what I want before you are ready to part with money, and you can't always get that online在作出购买决定的时候也有许多情感因素，经常你需要最后一种感觉：那就是我想要的，这种感觉在网上不会经常得到，可知传统店会提供给一些人们喜欢的社会体验，故选D

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