题目内容
1.Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today's advertisements,or ads,try to get consumers to buy certain brands.Writers of advertising are so skillful that they can,sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal,or see a movie.Consumers might never even want a product if they did not see or hear advertisements for it.For example,you probab1y do not need the newest cereal in the supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box,you may want it.
Advertising must get attention.To be effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.
21.What is discussed in this passage?B
A.The content of modern advertising.
B.The skills of modern advertising.
C.The results of modern advertising.
D.The writing of modern advertising.
22.According to the passage,a good advertisement shouldA.
A.be both persuasive and effective
B.give people useful information
C.show people a product
D.show people a new idea of a product
23.From the passage,we know thatD.
A.modern advertising has less effect on customers
B.once customers see ads about a new cerea1,they are sure to buy it
C.cereal can make people strong
D.cereal is a kind of food which is popular among people
24.What can we infer from the passage?A
A.Customers can easily be persuaded by advertisements.
B.Customers should be persuaded by advertisements.
C.It's impossible for customers to buy a product without advertisements.
D.Customers buy products according to their demands rather than the advertisements.
分析 本文主要讲述广告的介绍作用和劝诱作用,讨论了广告使用什么样的技巧起到应有的作用.
解答 21.B 主旨题:本文着重讲述了广告的作用,所以为了起到应有的作用,必须有一定的技巧.
22.A 细节题:由文章第一段第三句"Today's advertisemens,orads,try to get consumers to buy certain brands"可知 一个好的广告既要有说服力也要有效,A 正确.
23.D 推理题:由文章第二段"you probably do not need the newest cereal in the to buy it supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on your shelf for another.But if you see ads about a new ce real that is your extra-tasty and has a free prize in the box,you may want it."可以 推测出来 cereal 是一种受人们欢迎的食品.选D
24.A 推理题;由于本文主要讲述广告的介绍作用和劝诱作用,同时文章第二段的麦片的例 子就是一个暗示,可知人们很容易被广告说服,所以 A 为正确答案.
点评 做阅读时经常犯错的主要原因是,仅凭读过文章后残留在脑海中的一丝印象来勾选答案,这样便很容易掉入出题人故意设布下的题目陷阱.所谓阅读理解,对于题目的理解一定要忠实于原文,因此,每一道题都应该与原文作全面的对比与核查,再得出答案.也就是说,阅读理解的每一道题目,在原文都应该有明确的出处,我们把这一出处叫做原文相关句,(1)排除与原文相关句主题不一致的选项(2)排除与原文相关句态度相反的选项 (3)排除用于过于极端或负面的选项(4)注意结合文章主旨和主题去排除.

A.Independence leading to family breakup B.Women's easy and convenient life in USA C.No marriage for many people nowadays D.Average American families getting small E.Full freedom for young women F.Divorce---a social problem in USA |
Marriage,like other social instructions,is showing the strains of modern life.While more Americans are getting married today than ever before,the divorce rate is also disturbingly on the rise( one divorce for every three marriages last year).Why should this be so,and what,if anything,can we do to reverse this trend?
77.B
For most people,life is easier and more comfortable than ever before.Convenience foods from the supermarket simplify shopping and cooking.Household appliances like the vacuum cleaner and the washing machine have made housework much easier to do.Released from these household chores,many wives have found jobs outside the home.Women are achieving economic independence.
78.D
Families,too,are simpler today.In American,it is not customary for parents to live with their married children.With our greater mobility,relatives have scattered,the parents retiring to Florida or Arizona and the young people,after they marry,going wherever their jobs or their interests take them.
79.E
Young adult women have new freedom,too.While attending college,they often live away from home,sometimes far from their parents or their relatives.After college,they move to the city,find a job,and set up"bachelor"apartment.This is the era of women's liberation.
80.A
But all this freedom and affluence have had an unforeseen and in some respects a devastating effect on marriage.Men and women,no longer dependent on each other for food and maintenance,find it harder to accept the responsibilities and restraints or endurance the misunderstandings of married life.When happiness becomes misery,many couples decide to terminate their marriage through divorce.On the other hand,there is a growing trend today for couples in trouble to try to save their marriage by consulting a professional counselor.He listens patiently while they talk,knowing that only through self-understanding can they solve their problems.