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1. Which is a necessary requirement to contribute a book?

A. One photo of you and your book.

B. A book never published.

C. Answering some questions.

D. An expert in your field.

2.What does the underlined part “we endeavor not to do this” in the sentence mean?

A. We try not to be personal.

B. We try not to change your writing.

C. We try not to reserve the right.

D. We try not to delay the publication.

3.Where does the passage come from?

A. A magazine.

B. A textbook.

C. A website.

D. A newspaper.

It is said that there’s no such thing as a free lunch, but even if you manage to bag a bargain meal, it will not taste as good as a more expensive choice, according to scientists.

A new study has found that restaurant goers who pay more for their meals think the food is tastier than offered for a smaller price. The experts think that people tend to associate cost with quality and this changes their perception(感知) of how food tastes.

Scientists at Cornell University studied the eating habits of 139 people enjoying an Italian buffet in a restaurant. The price of the food was set by the researchers at either $4 or $8 for the all-you-can-eat meal. Customers were asked to rate how good the food tasted, the quality of the restaurant and to leave their names.

The experiment showed that the people who paid $8 enjoyed their meal 11% more than those who ate the “cheaper” buffet. Interestingly those that paid for the $4 buffet said they felt guiltier about loading up their plates and felt that they overate. However, the scientists said that both groups ate around the same quantity of food in total.

Brian Wansink, a professor of consumer behavior at the university, said: “We were fascinated to find that pricing has little effect on how much one eats, but a huge effect on how you interpret the experience.” He thinks that people enjoyed their food more as they associated cost with quality and that small changes to a restaurant can change how tasty people find their meals.

In a previous study, researchers from the university showed that people who eat in bright lighting consume more than people who eat in less brightly lit areas.

1. We can learn from the passage that ________.

A. there were 139 subjects involved in the new study

B. a free lunch might be as delicious as you expected

C. the high pricing will change the exact taste of the food

D. in the experiment, the price of the food ranged from $4 to $8

2.According to the passage, which of the following factors has an effect on the quantity of food a person consumes?

A. The taste of the food.

B. The price of the food.

C. The number of companions.

D. The lighting of the restaurant.

3.Who will benefit most from the new study?

A. The person who runs a restaurant.

B. The person who often eats outside.

C. The person who works on decoration.

D. The person who studies in university.

4.The passage is intended to ________.

A. promote marketing methods

B. inform readers of a new study

C. teach consumers how to eat better

D. find the association between cost and quality

Some people will do just about anything to save money. And I am one of them. Take my family’s last vacation. It was my six-year-old son’s winter break form school, and we were heading home from Fort Lauderdale after a weeklong trip. The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day. I had meetings in New York,So I had to get back. But that didn't mean my husband and my son couldn't stay. I took my nine-month-old and took off for home.

The next day, my husband and son were offered more credits to take an even later flight. Yes, I encouraged—okay, ordered—them to wait it out at the airport, to "earn" more Delta Dollars. Our total take: $1,600. Not bad, huh?

Now some people may think I'm a bad mother and not such a great wife either. But as a big-time bargain hunter, I know the value of a dollar. And these days, a good deal is something few of us can afford to pass up.

I've made living looking for the best deals and exposing (揭露) the worst tricks. I have been the consumer reporter of NBC's Today show for over a decade. I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide. And I really do what I believe in.

I tell you this because there is no shame in getting your money’s worth. I’m also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants. But I wouldn't hesitate to spend on a good haircut. It keeps its shape longer, and it's the first thing people notice. And I will also spend on a classic piece of furniture. Quality lasts.

1.Why did Delta give the author's family credits?

A. They took a later flight.

B. They had early bookings.

C. Their flight had been delayed.

D. Their flight had been cancelled.

2.What can we learn about the author?

A. She rarely misses a good deal.

B. She seldom makes a compromise.

C. She is very strict with her children.

D. She is interested in cheap products.

3.What does the author do?

A. She's a teacher. B. She's a housewife.

C. She's a media person. D. She's a businesswoman.

4.What does the author want to tell us?

A. How to expose bad tricks.

B. How to reserve airline seats.

C. How to spend money wisely.

D. How to make a business deal.

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics(化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

1. Why do stores usually display fruits and vegetables in the first section?

A. To save customers times.

B. To show they are high quality foods.

C. To help sell junk food.

D. To sell them at discount prices.

2.According to Paragraph 3, which of the following encourages customers to buy?

A. Opening the store early in the morning.

B. Displaying British wines next to French ones.

C. Inviting customers to play music.

D. Filling the store with the smell of fresh bread.

3. What is the California builder’s story intended to prove?

A. The house structure is a key factor customers consider.

B. The more costly the house is, the better it sells.

C. An ocean view is much to the customers’ taste.

D. A good first impression increases sales.

4. What is the main purpose of the passage?

A. To explain how businesses turn people into their customers.

B. To introduce how businesses have grown from the past.

C. To report researches on customer behavior.

D. To show dishonest business practices

If you are a sleep deprived(被剥夺) teacher, you may not be aware of the term woodpeckering(啄木鸟式点头), but you’ve probably done it. It happens the day following a bad night’s sleep. You’re sitting in a long meeting and you can barely keep your eyes open, so you support your head up with your hand. Next thing you know, you are moving your sleeping head back to its upright position. Do this a few times and you are woodpeckering.

I thought I knew sleep deprivation when I did my medical internship in hospital. That year I frequently went 36 hours with no sleep. When I finished my stay in neurology(神经内科), I welcomed the promise of full nights of sleep ever after. It went pretty well for the next 10 years until I became a school teacher and experienced a whole new level of sleep deprivation.

Teachers’ working hours go far beyond the 8 am to 5 pm schedule of kids in school. There are hours spent at staff meetings, correcting homework, preparing for the next day and then there is the worrying. What I did in a hospital emergency room required no more intensive mental energy than what is need to keep 30 kids attentive enough to learn what I was teacher.

Good teachers are like magicians keeping a dozen balls in the air to come at right time, with alarm set for 6 am to finish grading papers, memories of the day that’s gone- including the students who didn’t understand something, forgot their lunch or were embarrassed by wrong angers. All these will become sleep-resistant barriers. And also with some financial stress, you’ll have a cycle of insomnia(失眠) with unwelcome consequences.

With inadequate sleep comes irritability(易怒), forgetfulness, lower tolerance of even minor annoyances, and less efficient organization and planning. These are the very mental muscles that teachers need to meet the challenges of the next day. In wanting to do a better job the next day, the brain keeps bringing up the worries that deny the rest it needs.

1.After a bad night’s sleep, usually the direct effect for the next day is to ______.

A. keep one’s eyes open all the time

B. move head back and forth

C. raise one’s head in upright position

D. keep nodding like a woodpecker

2.Good teachers’ sleep problems are mainly due to the _____.

A. common sleep-resistant barriers

B. embarrassment for wrong answers

C. diligence and devotion to teaching

D. misunderstanding of their students

3.What does the writer really want to tell us in the last paragraph?

A. Unfavorable effects of inadequate sleep are various

B. Lay down worries and sleep well first for the next day.

C. Teachers should often practice mental muscles.

D. Better job has nothing to do with inadequate sleep.

Simon Sinek is naturally shy and doesn’t like speaking to crowds.At parties,he says he hides alone in the corner or doesn’t even show up in the first place.He prefers the latter.Yet,with some 22 million video views under his belt,the optimistic ethnographer also happens to be the third most-watched TED Talks presenter of all time.
Sinek’s unlikely success as both an inspirational speaker and a bestselling author isn’t just dumb luck.It’s the result of fears faced and erased,trial and error and tireless practice,on and off stage.Here are his secrets for delivering speeches that inspire,inform and entertain.
Don’t talk right away.
Sinek says you should never talk as you walk out on stage.“A lot of people start talking right away,and it’s out of nerves,” Sinek says.“That communicates a little bit of insecurity and fear.”
Instead,quietly walk out on stage.Then take a deep breath,find your place,wait a few seconds and begin.“I know it sounds long and tedious and it feels excruciatingly awkward when you do it,” Sinek says,“but it shows the audience you’re totally confident and in charge of the situation.”
Show up to give,not to take.
Often people give presentations to sell products or ideas,to get people to follow them on social media,buy their books or even just to like them.Sinek calls these kinds of speakers “takers,” and he says audiences can see through these people right away.And,when they do,they disengage.
“We are highly social animals,” says Sinek.“Even at a distance on stage,we can tell if you’re a giver or a taker,and people are more likely to trust a giver — a speaker that gives them value,that teaches them something new,that inspires them — than a taker.”
Speak unusually slowly.
When you get nervous,it’s not just your heart beat that quickens.Your words also tend to speed up.Luckily Sinek says audiences are more patient and forgiving than we know.
“They want you to succeed up there,but the more you rush,the more you turn them off,” he says.“If you just go quiet for a moment and take a long,deep breath,they’ll wait for you.It’s kind of amazing.”
Turn nervousness into excitement.
Sinek learned this trick from watching the Olympics.A few years ago he noticed that reporters interviewing Olympic athletes before and after competing were all asking the same question.“Were you nervous?” And all of the athletes gave the same answer: “No,I was excited. ” These competitors were taking the body’s signs of nervousness—clammy hands,pounding heart and tense nerves—and reinterpreting them as side effects of excitement and exhilaration.
When you’re up on stage you will likely go through the same thing.That’s when Sinek says you should say to yourself out loud,“I’m not nervous,I’m excited!”
Say thank you when you’re done.
Applause is a gift,and when you receive a gift,it’s only right to express how grateful you are for it.This is why Sinek always closes out his presentations with these two simple yet powerful words: thank you.
“They gave you their time,and they’re giving you their applause.” Says Sinek.“That’s a gift,and you have to be grateful.”

Passage outline

Supporting details

1.to Simon Sinek

He is by 2.shy and dislikes making speeches in public。

Through his3.effort,he enjoys great success in giving speeches。

Tips on delivering speeches

Avoid talking 4.for it indicates you’s nervous.

Keep calm and wait a few seconds before talking,which will create an 5.that you are confident.

Try to be a giver rather than a taker because in 6.with a taker, a giver can get more popular and accepted.

Teach audience something new that they can 7.from.

Speak a bit slowly just to help you stay calm.

Never speed up while speaking in case you 8.the audience.

Switch nervousness to excitement by 9.the example of Olympic athletes.

Express your 10.to the audience for their time and applause to conclude yout speech.

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