题目内容
These facts are unimportant in ________, but if you put them together, you may find something unusual.
| A．it | B．them | C．itself | D．themselves |
D
解析试题分析：考察代词固定搭配。介词in oneself自身；因为本句的主语是these facts，所以使用in themselves在他们自己。句意：这些事实自身好像很不重要的，但是如果你把他们都放在一起，你会发现一些不同寻常的事情。故D正确。
考点：考察固定搭配
点评：：固定搭配是学习语言的重要环节。要掌握好英语,记忆相当数量的词组是必不可少的。英语中的每一个词组,不仅表达一定的概念,具有一定的词汇意义,而且在语音、拼法、语法等方面都有自己的特点。在学生学习英语的过程中，单词、词组记忆是基础。解答这类题目，关键是理解题干意思以及各选项词组的意思，可以像数学中的代入法一样，依次把各个选项意思放入句子中进行比较，不难选出正确答案。
not _______.Many cities have subways and underground public transportation to take locals and tourists alike rapidly around the city．However, there’s something different about riding a London subway．It may not look different, but the historical value of one of England’s most popular forms of transportation is enough to make riding the subway a must when visiting London．With a little under 300 different stations, the subway can take you almost anywhere you need to go．
Riding a London subway, a person from other countries will notice one major difference: in London, people do not look at each other．In fact, eye contact is avoided at all times．That’s not rudeness―people are just too busy to bother looking．
Busy doing what, you ask? Well, they’re certainly not using the time for a moment of quiet thinking．Nor are they reading a book．New technology has replaced quiet habits．Today the only acceptable form of book on the London underground is an e-book．
Apple must earn a fortune from London commuters（使用月票上下班者）．Since the launch of the iPhone in 2007, over 40,000―yes, that’s 40,000 “apps” have been designed．
Commuters love them because they are the perfect time-fillers．One “app”, called iShoot, is a game that features tanks．Another one, Tube Exits, tells passengers where to sit on the train to be closest to the exit of their destination．iSteam clouds the iPhone screen when you breathe into the microphone．You can then write in the “steam” on your phone screen．
For those without an iPhone, another Apple product, the iPod, may be the distraction（消遣）of choice．It’s not just teenagers who “plug in” to their music－iPods are a popular way to pass the time for all ages．
And if games, e-books and music aren’t enough to keep you occupied, then perhaps you would prefer a film? The development of palm DVD technology means many commuters watch their favorite TV shows or films on the way to work．With all these distractions, it’s amazing that people still remember to get off the train．
【小题1】Those who want to save time to reach where they go can download ______ to their iPhones．
| A．iShoot | B．iPod | C．iSteam | D．Tube Exits |
| A．they are going to work and have no time to communicate with each other |
| B．they are busy playing games, reading e-books, listening to music or watching film |
| C．they feel sleepy because of getting up early |
| D．they love reading books and do not want to be disturbed |
| A．computers |
| B．fortune from London commuters |
| C．computer companies |
| D．programs downloaded for the iPhone |
| A．for | B．neutral | C．against | D．hateful |
| A．London commuters are unfriendly to strangers |
| B．technology is changing how London commuters spend their traveling time |
| C．Apple has earned a lot of money from selling 40,000 apps |
| D．riding a London subway is a must when visiting London |
Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
【小题1】 Franchising refers to a business operation in which a successful parent company .
| A．sells name-brand goods to a private investor |
| B．rents proven ideas and techniques for investment |
| C．sells the right, the guidance to a business under its name |
| D．takes no advertising responsibility for individual investors |
| A．an immediate investment return |
| B．the profit from the sale of supplies |
| C．the ownership of additional retail stores |
| D．the possibility of profitable advertising |
| A．the advantages and disadvantages of franchising |
| B．the benefits of franchising to the franchisor |
| C．the unmatched economic growth in the 1960’s |
| D．some regional and national business operation |
| A．More advantages of franchising. |
| B．Negative aspects related to franchising. |
| C．The standard of consumer acceptance. |
| D．Risks of investment besides franchising |
It was when I was attending high school that I first read Asimov’s stories. At the time, a few science fiction magazines began to introduce this author, and to translate a few pieces from his “Robot Series”. Of Asimov’s works, the one that left the deepest impression on me was Pebble in the Sky. This novel directly influenced my early science fiction writing. Asimov was one of the leading writers of western science fiction’s Golden Age, so although his writing may not have a direct influence on writers of today, his underlying (潜在的) influence on many levels is undeniable — the famous Three Laws of Robotics, and many classic writing techniques, for example. Asimov’s novels are marked by a fully integrated (完整的) logical system, and his stories are a pleasure to read. This is the reason his novels still attract readers today. Naturally, western science fiction has few people these days who follow Asimov’s creative methods. But still the majority of Chinese science fiction readers would rather read the classic works of Asimov. Compared with the “Robot Series”, Asimov’s “Foundation Series” is a little less well-known in China. In fact, the “Foundation Series” creates an entire world, even grander than that of the “Robot Series”; this science fiction had a direct influence on later western science fiction, the most famous example being Star Wars.
【小题1】We learn from the passage that the writer is probably a _________.
| A．science fiction writer | B．science fiction publisher |
| C．high school student | D．science fiction fan |
| A．compare Asimov with other science fiction writers |
| B．advise people to read Asimov’s stories |
| C．give some comments on Asimov’s influence |
| D．explain why Asimov is popular in China |
| A．Asimov is criticized by today’s science fiction writers. |
| B．Asimov still has many readers in China. |
| C．Asimov wrote Star Wars in his later life. |
| D．Asimov’s writing techniques are still widely used. |
| A．was not as successful as his “Robot Series” |
| B．is better known to readers than his “Robot Series” |
| C．was more logically organized than his “Robot Series” |
| D．was written better than his “Robot Series” in some ways |