题目内容


Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
【小题1】 Franchising refers to a business operation in which a successful parent company          .

A.sells name-brand goods to a private investor
B.rents proven ideas and techniques for investment
C.sells the right, the guidance to a business under its name
D.takes no advertising responsibility for individual investors
【小题2】. The advantages of franchising to the parent company are all the following EXCEPT      .
A.an immediate investment return
B.the profit from the sale of supplies
C.the ownership of additional retail stores
D.the possibility of profitable advertising
【小题3】 The passage mainly tells the reader          .
A.the advantages and disadvantages of franchising
B.the benefits of franchising to the franchisor
C.the unmatched economic growth in the 1960’s
D.some regional and national business operation
【小题4】. What will the author probably discuss after the last paragraph?
A.More advantages of franchising.
B.Negative aspects related to franchising.
C.The standard of consumer acceptance.
D.Risks of investment besides franchising


【小题1】C
【小题2】C
【小题3】B
【小题4】B

解析试题分析:
【小题1】C 细节题。由第二段1,2行The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name.可知。C项正确。
【小题2】C 细节题。由第三段First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.说明ABD三项都是这种特许经营授权经营的有点。而C项没有提及。
【小题3】B 主旨大意题。文章在第一段提出了这种特许经营的模式,在2,3两段主要讲述了这种模式的优势,对于元公司和下面的特许经营特许人都有很多好的方面,故B正确。
【小题4】B 推断题。文章主要讲述了特许经营特许人好的一方面,那么在接下来的文章中,自然是要讲述其特许经营的不好的方面。故选B。
考点:考查经济类短文阅读
点评:文章主要讲了特许经营这种20世纪中叶出现的新的营销模式,本文的难点在于学生对于经济类的阅读不熟悉

练习册系列答案
相关题目

New Year and Its Celebrations(新年习俗)?
January 1,the beginning of a New Year.?
As far back in history as we can tell ,people have celebrated(庆祝)the start of a New Year .The people of ancient Egypt began their New Year in summer .That is when the Nile River flooded its banks bringing water and fertility(肥沃)to the land .The people of ancient Babylon(巴比伦)and Persia(波斯)began their New Year on March 21,the first day of spring .And some native American Indians(美洲土著印第安人)began their New Year when the nuts of the oak(橡木)tree became ripe .That was usually in late summer.?
Now almost everyone celebrates New Year's Day on January 1,the day as before people observed the New Year's holiday in many different ways .The ancient Babylonains celebrated it by forcing their king to give up his crown(王冠) and royal(皇家) clothing. They made him get down on his knees and admit all the mistakes he had made during the past year. This idea of admitting wrongs and finishing the business of the old year is found in many societies at new year.?
So is the idea of making resolutions(决定).The resolution is a promise to change your ways ,to stop smoking ,for example ,or to get more physical exercise.?
Noise making is another ancient custom at the New Year .The noise is considered necessary to chase away(赶走) the evil(邪恶) spirits of the old year .People around the world do different things to make a lot of noise .They may hit sticks together ,beat on drums(鼓),blow horns(号),or explode fire-works(烟火).?
Americans celebrate the New Year in many ways .Most do not have to go to work or school .So they visit family and friends ,attend church services ,share a holiday meal ,or watch New Year's parades(游行) on television. Most years university teams play in special holiday games .For those who have been busy at work or school ,new year may be a day of rest .They spend the time thinking about and preparing for the demands of the New Year.?
1.Which of the following statements is right??
A.The people of ancient Egypt began their New Year in spring.?
B.The people of ancient Babylon began their New Year on March 21,the first day of spring.?
C.Some native American Indians began their New Year in early summer.?
D.The people of ancient Persia began their New Year in late summer.?
2.Why do people make a lot of noise on the New Year according to the passage??
A.The noise is considered necessary to frighten the evil spirits of the old year.
B.The noise is considered necessary to show people's excitement.?
C.The noise is considered a symbol of admitting all the mistakes one did in the past year.?
D.People have no other better ways to show their happiness.?
3.Americans celebrate the New Year by doing things as follows except ________.
A.resting at home?
B.visiting family and friends?
C.attending church services?
D.having sports and games?

Read the following materials, and from A, B, C and D, choose the one that is suitable for the demands of each person from 77 to 80
Sam, Mr. Read, Miss Hope and the Kings each want to decide on an advertisement to answer. Read the following descriptions and help them make proper choices.
(   ) 77. Sam will spend his holiday in Hawaii where there is lots of sunshine. Maybe he needs to buy something to protect his eyes.
(   ) 78. Mr. Read has been out of work for weeks, and he feels very upset and don’t know what to do.
(   ) 79. Miss Hope is always ready to help others. She is a nurse and can speak good English.
(   ) 80. The Kings have just moved into a new house. They need to buy something to clean the floor and the carpet.

A.Dear Mrs. Web
Dear Mrs. Web provides free personal advice and opinions for you. She receives and answers worldwide email questions. She will offer you some new suggestions on your problems, like study stress, disinterested friend... Dear Mrs. Web welcomes all questions and comments. You can receive the reply usually in 48 hours. Her email address is mrsweb@advice.com.
B.Help Line Volunteers
Every year thousands of old people are in need of our help. The Help Line provides a heartwarming, helpful, kind support and information service for the English aged people. We are in need of volunteers who are:
warm-hearted and patient
can work 10 hours every week
Please call us at 0241-85902 or email us. helper@lineservice.com
C.The King Sweeper
“My great, great grandfather invented the carpet sweeper 125 years ago. This King Sweeper is by far the best. I invite you to try it in your home. You’ll find it used daily in hospitals, restaurants, offices and homes throughout the world. This is just the thing to keep your carpet soft, clean and fresh. Only for $19.99!
D.Trendy Sunglasses
They can protect your eyes when driving, gardening or reading in the sun. It can make your life easier and happier, and make you look smarter! $10.99 each or 2 for $19.99!

Villa Nicoletta, Genuine Relaxation

Somewhere in the world, there’s a place where stress isn’t allowed and peace and genuine relaxation are the only demands of the day. If you could go there, you would thoroughly enjoy yourself. There are not too many places in the world like this, but this is one of them. It’s luxurious. It’s ultra-private.

Welcome to Villa Nicoletta

Villa Nicoletta is a 4-bedroom luxury villa and an oasis(绿洲) of rest and rejuvenation(恢复活力)in a land of unspoiled peace. Located on a 70-foot cliff overlooking the north shore of the island of St. Thomas and the pretty waters of Caret Bay, Villa Nicoletta offers the finest accommodations in the Caribbean for those seeking a vacation of elegance, peace and privacy. You’ll see how the sun blankets the landscape and water in shimmering brilliance by day and how the sky twinkles like billions of bright diamonds at night.

Completed in 2000, the 3,300-square-foot Villa Nicoletta is fully equipped with state-of-the-art electronics.

When you book Villa Nicoletta, you shall book the entire villa.

Off Season: April 16 to December 14

★4 bedrooms — $5,700/week (8 people max)

Sleep sofa can add additional 2 people $200/night

Peak Season: December 15 to April 15

★4 bedrooms — $6,300/week (8 people max)

Sleep sofa can add additional 2 people $200/night

1.The villa can be rented to a maximum of _______ people at a time.

A.five              B.eight             C.thirteen           D.ten

2.If a family with 6 people spends a fortnight’s Christmas holiday in the villa, how much will they pay?

A.$12,600.         B.$15,400.         C.$11,400.         D.$13,200.

3.Villa Nicoletta is most likely to be popular with tourists who _______.

A.like adventure

B.want to escape the noisy life of the city

C.enjoy the winter sports

D.seek excitement in the sea

4.We can infer that _______.

A.you can share the villa with other tourists

B.the island of St. Thomas is famous for the ocean theme amusement park

C.fewer tourists stay in Villa Nicoletta in autumn than in spring

D.you can go in for extreme sports in Villa Nicoletta

 

Thanksgiving Day is a special holiday in the United States and Canada.Families and friends gather to eat and give thanks for their blessing.

Thanksgiving Day is really a harvest festival.This is why it is celebrated in late fall,after the crops are in. But one of the first thanksgivings in America had nothing to do with a good harvest.On December 4,1619,the Pilgrims from England landed near what is now Charles City,Virginia.They knelt down and thanked God for their safe journey across the Atlantic.

The first New England Thanksgiving did celebrate a rich harvest.The Pilgrims landed at what is now Plymouth,Massachusetts,in 1620.They had a difficult time and the first winter was cruel.Many of the Pilgrims died. But the next year,they had a good harvest.So Governor Bradford declared a three­day feast (盛宴).The Pilgrims invited Indian friends to join them for their special feast. Everyone brought food.

In time,other colonies (殖民地) began to celebrate a day of thanksgiving. But it took years before there was a national Thanksgiving Day. During the Civil War,Sarah Josepha Hale persuaded Abraham Lincoln to do something about it. He proclaimed (宣布) the last Thursday of November 1863 as a day of thanksgiving. Today, Americans celebrate this happy harvest festival on the fourth Thursday in November.Canadians celebrate Thanksgiving Day in much the same way as their American neighbours.But the Canadian Thanks­giving Day falls on the second Monday in October.

1.Thanksgiving Day is celebrated         .

A.in spring                     B.in summer

C.in autumn                     D.in winter

2.The first to celebrate thanksgiving were         .

A.some people from England

B.the American Indians

C.Sarah Josepha Hale

D.Governor Bradford

3.We can infer from the passage that New England must be         .

A.in the U.S.A.

B.in Great Britain

C.in Canada

D.on some island off the Atlantic

4.Which of the following is NOT true?

A.Thanksgiving Day used to be a holiday to celebrate a good harvest.

B.Abraham Lincoln was not the first to decide on thanksgiving celebrations.

C.Thanksgiving Day is celebrated to express the American and Indian people’s thanks to God.

D.There’s little difference between the American way and the Canadian way to celebrate Thanksgiving Day.

5.The passage mainly tells us         .

A.how Thanksgiving Day is celebrated in the U.S.A.

B.how Thanksgiving Day came into being and the different ways it is celebrated

C.that Thanksgiving Day is in fact a harvest holiday

D.how the way to celebrate Thanksgiving Day changed with the time and places

 

 

Holidays

Holiday News

Vacancies(空位) now and in the school holidays at a country hotel in Devon. This comfortable, friendly home-from-home lies near the beautiful quiet countryside, but just a drive away from the sea. The food is simple but good. Children and pets are welcome. Reduced prices for low season.

 

The snowdonia Centre

The Snowdonia Centre for young mountain climbers has a mountain climbing lesson. The beginners’ costs are £57 for a week, including food and rooms. Equipment is included except walking shoes, which can be hired at a low cost.

You must be in good health and prepared to go through a period of body exercises. This could be the beginning of a lifetime of mountain climbing adventure.

 

The World Sea Trip of a Lifetime

Our World Sea Trip of 2008 will be unlike any holiday you have ever been on before. Instead of one hotel after another, with all its packing and unpacking, waiting and traveling, you just go to bed in one country and wake up in another.

On board the ship, you will be well taken care of. Every meal will be first-class and every cabin like your home.

During the trip, you can rest on deck(甲板), enjoy yourself in the games rooms and in the evening dance to our musical team and watch our wonderful play.

You will visit all the places most people only dream about — from Acapulco and Hawaii to Tokoy and Hong Kong.

For a few thousand pounds, all you’ve ever hoped for can be yours.

 

73. What can you do if you like to go on holidays with pets?

   A. Choose the holiday in Devon.                  B. Go to the Snowdonia Centre.

   C. Join the World Sea Trip of 2008.   D. Visit Acapulco and Hawaii.

74. In what way is the Snowdonia Centre different from the other two holidays?

   A. It provides chances of family gatherings.

   B. It provides customers with good food.

   C. It offers a sports lesson.

   D. It offers comfortable rooms.

75. What is special about the World Sea Trip of 2008?

   A. You can have free meals on deck every day.

   B. You can sleep on a ship and tour many places.

   C. You will have chances to watch and act in a play.

   D. You have to do your own packing and unpacking.

 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网