题目内容

2.Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream.There is no real advantage.However,it adopted a unique marketing strategy,and quickly occupied the market as a top ice cream brand.
  Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores.Haggen-Dazs leisure fashion shops are located in busy sections of malls.The layout is carefully planned to create an elegant atmosphere,and sometimes,a flagship(旗舰) store will cost several million dollars.
Compared to other ice cream brands,Haagen-Dazs consumers are tightly grouped.It is understood that Haagen-Dazs seldom does television advertising.The majority of advertisements are high impact visually in print advertisements.In particular many advertisements target the wealthy consumers.Moreover,if the consumer spends 500 Yuan they can become a member.These members will be regularly sent advertisements by direct mail.Praise of customers is a powerful weapon.
There is always much creative ingenuity in Haagen-Dazs advertising,so it is remembered by the people:
☆initial advertisements such as:"Delicious Haagen-Dazs,like 24K gold,Kobe beef from Japan,original palm oil,mushroom truffles and Chinese ceramics…what‘ice cream'was waiting for."
☆"love her,let her eat Haagen-Dazs"This classic advertisement attracted numerous Haagen-Dazs lovers who became regulars.
Today,Haggen-Dazs has about 700 stores in 55 countries with annual sales of more than 1 billion US dollars.Haagen-Dazs has become the world's most popular ice cream brand.In the United States,its market share is 6.1%,1%in France,4.6% in Japan,4% in Singapore,and 5% in Hong Kong.
Determined to win the majority of wealthy customers they combined positioning in the marketplace with dedicated brand goals.This is the real secret of success.

50.How is the text organized?A
A.Main idea-Comparison-Supporting examples-Conclusion
B.Topic-Supporting examples-Conclusion
C.Opinion-Discussion-Description-Conclusion
D.Topic-Argument-Explanation-Conclusion
51.Which of the following statements about Haagen-Dazs is NOT true according to the passage?B
A.You can enjoy yourself both physically and spiritually by eating it.
B.It is so popular that it can be bought in almost every supermarket
C.It has become the world's top ice cream brand through its efforts
D.If you are one of its members,you may receive its advertisements regularly.
52.Why does Haagen-Dazs seldom do television advertising?C
A.Because it can't afford to do television advertising.
B.Because it doesn't think television advertising attracts consumers.
C.Because its design isn't suitable to be broadcast on the television.
D.Because it focuses on its target consumers by using other media.
53.According to the initial advertisements of Haagen-Dazs,it stresses that it isC
A.expensive   B.excellent   C.special   D.popular.

分析 哈根达斯始于1989年的欧洲,要比一般的冰激凌价格高5到10倍.它本身并没有什么优势,全依赖与它独特的市场营销策略,迅速占领市场成为第一冰激凌品牌.
   在选址上,哈根达斯不在一般的超市或杂货店开设店铺,只有商业街最繁华的地段才入它的法眼.它的装修典雅高端,有时一个旗舰店要花费几百万美金.
   在顾客方面,哈根达斯的顾客是被严格锁定的,所以就能理解它从不投放电视广告的原因了.它的大多数广告被浓缩在纸面打印广告上,特别是一些广告只面向富人阶层.如果一个顾客花500元就可以成为会员,直接课解释邮件广告.
   再者,它的广告充满着创意,让人们容易记住.
   如今,哈根达斯在55个国家有大约700家店,年营业额达10亿美金,它已成为最受欢迎的冰激凌品牌.
   为了赢得大多数富有顾客,哈根达斯兼顾了选址和精美的品牌目标,这就是它能够火的秘诀.

解答 50.A   分析判断题.根据本篇文章的整体结构和内容可知,首先提出哈根达斯的成功依赖于它的市场策略,然后分三个方面讲它的市场策略:选址、顾客和广告,并给出了事实依据来作说明,最后总结.结合各选项句意,可知选项A符合本篇文章的结构,故选A.
51.B  细节理解题.根据各选项所在句意及结合前后语境"Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores.Haggen-Dazs leisure fashion shops are located in busy sections of malls"可知哈根达斯的选址只在商业街最繁华的地段,而不是在每一家超市里都能够找到,结合题干题意和各选项,故选B.
52.C 分析判断题. 根据题干问题所在的相关句意"Haagen-Dazs consumers are tightly grouped"可知哈根达斯的目标客户是被严格分组的,所以它的客户并不具有广泛性,所以结合各选项可知它不适合在电视上广泛投放广告,故选C.
53.C 分析判断题.根据哈根达斯的第一个广告可得知,广告中把哈根达斯比作黄金、神户牛排、原产棕榈油和中国瓷器等,彰显出哈根达斯和这些东西一样具有特别之处,所以广告要说明的是哈根达斯的独特性.结合选项,故选C.

点评 本篇文章主要探究了哈根达斯的成功秘诀,从选址、客户和广告内容等方面一一解读.题目多为分析判断题,这就要就考生在掌握全篇的基础之上,找到相关题目句意联系前后,来推测出正确的选项.细节分析题要在理解的基础上结合选项含义,注意关键词语,得出正确答案.

练习册系列答案
相关题目
7.He met her at a party.She was so outstanding that many guys were chasing after her,while he was so ordinary.At the end of the party,he invited her to have coffee with him.She was surprised but due to being being polite,she promised.
They sat in a nice coffee shop,he was too nervous to say anything,and she felt uncomfortable,too.Suddenly he asked the waiter,"Would you please give me some salt?I'd like to put it in my coffee."Everybody stared at him.It was so strange!His face turned red but still,he put the salt in his coffee and drank it.She asked him curiously,"Why do you have this hobby?"He replied,"When I was a little boy,I lived near the sea,I liked playing in the sea,I could feel the taste of the sea,just like the taste of the salty coffee.Now every time I have the salty coffee,I always think of my childhood,my hometown,and my parents who are still living there."While saying that tears filled his eyes.She was deeply touched.Then she also started to speak,speaking about her faraway hometown,her childhood,and her family.
That was a really nice talk,also a beautiful beginning of their love.They continued to date.She found that actually he was a man who met all her demands.He had tolerance,kind-hearted,warm and careful.Thanks to his salty coffee!They married.And,every time she made coffee for him,she put some salt in the coffee,as she knew that was the way he liked it.After 40years,he passed away and left her a letter which said,"My dearest,please forgive my whole life's lie.Remember the first time we dated?I was so nervous at that time,actually I wanted some sugar,but said salt.It was hard for me to change so I just went ahead.I didn't like the salty coffee then,what a strange bad taste!But I have had the salty coffee for my whole life,for it was prepared by you."

41.The man was nervous at the coffee shop,becauseC.
A.everybody stared at him at that time
B.many guys chased after the woman
C.he didn't feel himself a match for the woman
D.he had the strange habit of drinking salty coffee
42.From this passage,we can infer thatA.
A.the man's lie won the woman's love
B.the man's parents onced lived near the sea
C.the woman talked with the man,for they had the same experience
D.the woman realised what salty coffee had to do with a good man
43.What can be concluded about the man?D
A.He had intended to give his wife a surprise at his death
B.He unwillingly developed a taste for salty coffee after marriage
C.He was so stubborn as to drink for a life what he didn't like
D.He enjoyed his lifelong bitter salty coffee out of love
44.Which of the following could be the best title for this passage?B
A.A Foolish Lie      B.Salty Coffee
C.A Sad Love Story   D.Love in a Coffee Shop.
7.What would it be like to take a walk on the surface of Mars?If you could design the tallest building in the world,what would it look like?Do you dream of being the next J.K.Rowling?This summer,you can experience all of these things,and more.All you need is an Internet connection and your imagination.
   A recent study by the Kaiser Family Foundation found that kids spend an average of 1 hour and 29 minutes online each day.Many kids like to use that time to chat with friends,play games or check e-mail.But next time you get on the Web,try exploring the world instead."With the Internet,you can go back 11,000 years in time,or go 11,000 kilometers across the planet,"said Russell,Web search expert of Google."The whole scope of history and the world is open to you."
   There is a wealth of information to be found online.For example,if your family is going on vacation somewhere,do a quick online search on the area before you even get in the car."What's the background of the place; what's the history?"says Russell."I like to tell my kids,‘Whenever you have a question,whenever you have a doubt,search it out.'"
   Ready to launch a virtual(虚拟的) journey of your own?Here are a few starting points to get you thinking and to help you on your way.You can invite your parents along for the ride,too.Always ask for permission before downloading programs and software into your computer.And,check with a parent or adult before visiting any new Web site.
   Navigate the world in 3-D with Google Earth.Begin in outer space and zoom into the streets of any city,from Hong Kong to San Francisco.Or,visit ancient monuments and watch the changing rainforests over time.With the moon in Google Earth tool,you can walk in Neil Armstrong's famous footsteps.Take a guided tour of the moon's surface with Armstrong's fellow shuttle mate astronaut Buzz Aldrin.
46.According to Russell,the kidsC.
A.spend too much time on the Internet
B.should never chat and play games online
C.can solve their problems through the Internet
D.should study hard instead of chatting online
47.From the passage we know thatA.
A.we can find much information we need online
B.Neil Armstrong traveled to the moon alone
C.the kids can download programs onto the computer freely
D.the kids can visit the new website freely without parents'guidance
48.According to the passage,if you want to go to Tropical Rainforests,you canD
A.take the time shuttle                 
B.go to the cinema to watch 3-D films
C.find a travel agency in Google        
D.use Google Earth
49.The passage is mainly intended forB.
A.parents        B.kids             C.teachers         D.adults
50.In which section of a website can we probably read this passage?C
A.Culture
B.Health
C.Internet World
D.Tourism.
14.Claude Monet was born on November 14,1840,in Paris,but he spent most of his childhood in Le Havre,a city of southern France.By the time he was fifteen Monet had become popular as a caricaturist(漫画家).Through an exhibition of his drawings at a local frame shop in 1858,Monet met the French landscape painter Eugene Louis Boudin,who introduced Monet to outdoor painting,an activity that soon became his life's work.
By 1859Monet had committed himself to a career as an artist and began to spend as much time in Pairs as possible.During the 1860s he met Edouard Manet.With other ambitious French painters,they formed the impressionist school.
Working outside,Monet painted simple landscapes and he began to have some success.As his style developed,however,Monet broke one traditional artistic convention(常规)after another.His experiments with bright color became more and more daring,and he seemed to cut himself off from the possibility of a successful career as a conventional painter supported by the art establishment.
In 1874Monet and his colleagues decided to organize their own exhibition.They called themselves independents,but the press soon labeled them impressionists because one of Monet's paintings had borne the title Impression:Sunrise.Then the name stuck.
By the mid-1880s,Monet,generally regarded as the leader of the impressionist school,had achieved significant recognition and financial security.In 1890 he was able to purchase some property in the village of Giverny,not far from Paris,and there be began to construct a water garden-a water lily pond with a Japanese bridge.Beginning in 1906,paintings of the pond and the water lilies occupied his mind for the rest of his life.His famous series Water Lilies,painted between 1990and 1926,Clearly shows the artist's strong interest in color and produces a remarkable(不寻常的)visual effect.Despite failing eyesight,Monet continued to paint almost up to the time of his death,on December 5,1926,at Giverny.

49.We know from the passage that MonetB.
A.spend most of his childhood in Paris
B.was greatly influenced by Boudin
C.chiefly relied on traditional painting skills
D.devoted his whole life to painting portraits
50.Which of the following is TRUE about impressionists?B
A.They formed an influential artistic school in the 1850s.
B.They got the name partly because of a painting of Monet's.
C.They are conventional painters.
D.They are fond of using dark color.
51.What's the right order of the events related to Monet?D
a.Monet bought a house in the village of Giverny.
b.Monet got to know Edouard Manet.
c.Monet became the leader of the impressionist school.
d.Monet began to paint his pond and water lilies.
A.abdc    B.cbda    C.dbac    D.bcad
52.It can be learned from the last paragraph that MonetA.
A.continued to paint when he became old
B.changed his painting style many times
C.spent the rest of his life in Le Havre
D.was unknown until many years after his death.
1.A.Try to Save Your Money                  
B.Get a Mobile Access to the Store
C.Believe Only the Genuine(真实的)Record   
D.Scan the Terms Before You Buy  
E.Compare the Options from Different Stores  
F.Do Some Security and Reliability Check
The greatest advantage the Internet brings to us is the ability to shop online.But,even though it is simple to shop online,there are certain skills you ought to have.Read on to find some great online shopping tips.
61.D.
When looking over a new online retailer,read over their terms and conditions and privacy policy.You want to find out how they protect your information,what details they will require and what terms you are agreeing to if you make a purchase from them.If tkere is something in there that you don,t agree on,you should get in touch with the retailer before you buy.Never buy from a merchant who has terms you are not willing to agree to.
62.A.
Regardless of what type of products you wish to purchase,it is probably possible to find and purchase them
7
online.From auctions to manufacturers,everyone is selling online.Whether you buy something new or used,anything can be purchased at a discount.The ideas included in this article are sure to help you find the greatest deals the Internet has to offer.Look around for coupon codes before making online purchases.Online stores love providing discounts,and a simple search can help you find them.Use a major search engine,and put in your store's name and the word"coupon"to find deals.This is perfect for saving money online.
63.B.
Interacting with Live Help is one way to get your online shopping questions answered.They can get you a quick response to any question.You can sometimes request free shipping or discounts instantly,as well.Some retailers will offer a discount if you order while you are on Live Ghat.See if you're able to download an app for a mobile device that is offered by a place you shop at frequently.This helps you bring the store with you,wherever you are.For one thing,you can shop no matter where you are,even at the doctor's office or attending some other sort of appointment.Another tip is to compare shops using your app; if you see an item in a store,you can research to check the real value of the price.
64.F.
When shopping online,it is important that your spyware and anti-virus software is updated.Even the largest sites can be hacked and altered to include nasty code.If you get any warnings from your spyware software when you're surfing a shopping site,you should let the owner of the site know what's going on.Take the time to read descriptions on your purchases.The product picture might not show all the details.The photo may make the product seem smaller or larger than it actually is.Reading the description will allow you to be confident in the item you are purchasing.
65.C.
Many websites will show you any daily deals that are going on.Though,there are times when the deals are too great to be believed.Make sure you research to determine if this deal is reasonable.Check out the shipping costs,the usage limitations,and the seller's reputation before making a purchase.Online shopping's popularity should not surprise you because of its value,convenience and flexibility.

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网