题目内容
【题目】A
Some good news for online holiday shoppers: bargain-hunting binges (狂热行动) will drive prices down as web-based retailers compete to offer bigger discounts, marketing researchers predict.
A recent survey by Shopzilla found that nearly 84 percent of online retailers would offer Cyber Monday discounts, up 12 percent from last year. Cyber Monday, the first Monday after Thanksgiving, is the online response to Black Friday, the day after Thanksgiving when stores are traditionally flooded with customers, some of whom camp at the entrances overnight to take advantage of discounts.
However, in the current economic climate, online retailers have felt pressure to offer sales and discounts even before Black Friday. But how online retailers decide to offer those big savings isn’t a simple matter of trying to attract the consumers who are watching their wallets, Bohlmann of Sabanci University in Istanbul says. Online stores will also pay attention to the deals their competitors are offering, potentially leading to price wars between certain retailers to attract all those potential bargain-hunting customers.
Online shoppers can be divided into two types, Bohlmann said, ―switchers and ―loyals. Switchers compare prices between retailers and go for the cheapest one, while loyals stick to one brand or store. It almost doesn’t matter what price you charge.
Online retailers will look at the percentage of switchers and loyals they have in order to decide whether to offer discounts. The more switchers they have, the more likely they will offer discounts. But retailers don’t just look at the percentage of their own customers; they also look at the competition.
If one online store has a higher percentage of loyals than the competitor, it can afford to keep prices higher. On the contrary, if it has a higher percentage of switchers than the competitor, it might want to lower prices.
【1】According to the text, on Cyber Monday, customers often______
A. feel tired because of Thanksgiving
B. prepare for the coming Black Friday
C. spend their holidays in the stores
D. wait for online retailers’ discounts
【2】According to the text, “loyals” should refer to online shoppers who____
A. care about prices than anything else
B. focus on the quality of products
C. matter little what price you charge
D. hope a higher price of products
【3】It can be inferred from the text that ____
A.retailers should know more about customers’ interest
B.There will be no shoppers who go out in crowds
C.Barnes&Noble’s prices are lower than other companies’
D.Retailers like the switchers more than the loyals
【答案】
【1】D
【2】C
【3】A
【解析】
试题分析: 网络营销中，折价亦称打折、折扣，是目前网上最常用的一种促销方式。往往折扣期吸引大批的网民的关注和购买。
【1】D细节理解题。根据第一段offer bigger discounts和第二段offer sales and discounts，得知在Cyber Monday这一天，顾客常常光顾网上商店，希望购得打折的商品wait for online retailers’ discounts.故选D
【2】C词义猜测题。根据第4段第二句loyals stick to one brand or store得知loyals 注重的是产品牌或者售后商店，而不是产品的价格或者质量。由此便是matter little what price you charge，故选C
【3】A推理判断题。根据文章，零售商要知道顾客是哪种类型know more about customers’interest，喜欢哪种品牌，然后采取相应措施，这样才使得折扣和性价比对于switchers‖和loyals具有更大吸引力。
名校课堂系列答案【题目】根据短文内容，从下面的A--F选项中选出能概括每一段主题的最佳选项，并在答题卡上将该选项涂黑。选项中有一项为多余选项。
A．See how well our new schedule works B．Plan by the week C．Cut out wasted time D．Divide big tasks into small ones E．Plan by the semester F．Plan each day |
How to manage your time
It is very important to manage your time wisely. As you get older, you will have more responsibilities. You will find it easier to succeed if you learn to manage your time well.
【1】______________________．
Write down major due dates on your calendar for the semester. Estimate how long it will take to do each project. Allow yourself more time than you think you will really need. Make a master schedule which should include the following activities：
—all required school activities
—work schedule
—after school activities
—blank spaces for unknown activities
A master schedule can help you keep track of all the things that you need to do. If you know what you have to do and when you need to do it, you can prepare better to finish it on time.
【2】____________________．
Plan when to do all your tasks for the week. Schedule time to study for tests, read your textbooks, write papers, go to work, be at meetings. Leave enough time for your household duties.
【3】_________________．
Make a “to do” list the night before or the first thing in the morning. If you write down what you need to do, your mind will be free to study. You won't worry and spend time thinking about what you have to do next.
【4】___________________．
Use it for a few weeks, then ask yourself some questions. Are you getting your schoolwork done on time? Are you getting more things done? Do you feel you have control of your time?
Yes? Then you should look at your schedule to see how it can be improved. The following things may help you.
【5】_______________．
Break the big tasks down until they are small enough that you feel you know about how long it will take to complete them. Then fit them into your schedule. Follow your schedule closely. Even a well-planned schedule can't help you if you don't follow it.