题目内容

17.The new study shows that we spend more time using the mobile Internet than reading newspapers or magazines.According to the European Interactive Advertising Association (ELAA),the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet a week.
    The EIAA questioned 15,000 people in 15 European countries,looking at how people are using the Internet and its influence on their everyday lives.It has found that the mobile Internet is increasingly finding its way into the public awareness.Over 71 million Europeans now have Internet access on their mobiles phones.In the UK,10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so in a week.
    Unsurprisingly younger generations in the UK are leading the way,with nearly half of the country's 16-to-24-year-olds and a quarter of 25-to-34-year-olds using the mobile Internet,spending 6.5 and 6.2 hours online each week.
   Entertainment plays a major role in our mobile Internet lives,with one in five British people using their phones for online games,a third listening to the online radio and 39 percent watching films,TV or other videos at least once a week.One third of those using an Internet phone said they received videos,images or other multimedia on their mobile,and 61 percent said they passed on contents they received.
    From a communication point of view,80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.
    Alison Fennah,director of the EIAA,said the mobile Internet use had come to the point that marketers should be looking to develop strategies that connect with consumers more effectively."Better devices as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience."Fennah said.

41.How long does a European spend on the mobile Internet per week according to the EIAA?B
A.6.2 hours.
B.6.4 hours.
C.4.8 hours.
D.1.6 hours.
42.What do the words"doing so"mean in Paragraph 2 refer to?D
A:Reading papers and magazines.
B.Playing computer games.
C.Watching films online.
D.Using the mobile Internet.
43.What do people mainly use the mobile Internet for?C
A.Communication.
B.Study.
C.Amusement.
D.Advertising.
44.It can be known from the passage thatD
A.more than half of the young people in the UK use the mobile Internet.
B.the Internet is the most effective way to stay in touch with friends and family.
C.the UK has the largest number of people who use the mobile Internet in Europe.
D.better devices and improved consumer motivation help extend the online experience.
45.The author wrote the passage to tell us.C
A.how to use mobile phones to surf the Internet
B.newspapers and magazines will disappear soon
C.mobile surfing now is more popular than reading
D.how the Internet influences our daily life.

分析 本文主要讲的是一项研究表明人们现在在移动互联网上花的时间比在阅读报纸和杂志上花时间多,另外该研究还调查了互联网对他们日常生活的影响.

解答 41---45 BDCDC
41.答案:B 考查细节推理,根据文章第一段的"…the average European spends 4.8hours reading newspapers and magazines but 1.6hours more using the mobile Internet a week."(欧洲人每周平均花费4.8小时读报和看杂志,但是多花1.6小时使用移动互联网)可知本题答案为B选项.
42.答案:D 考查细节推理,根据前面的"In the UK,10 million people now access the Internet through their mobile phones"(在英国现在有一千万人通过手机连接互联网)可知这里的"doing so"指的是"使用移动互联网",故本题答案为D选项.
43.答案:C 考查细节推理,根据文章第四段的"Entertainment plays a major role in our mobile Internet lives"(娱乐在移动互联网生活中扮演着主要角色)可知本题答案为C选项.
44.答案:D 考查细节推理,根据文章最后一段的"Better devices as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience"(2011年一起开始出现的更好的设备和消费动机的提高能对推广在线体验产生很大的影响)可知本题答案为D选项.
45.答案:C 考查文章大意,本文主要讲的是一项研究表明人们现在在移动互联网上花的时间比在阅读报纸和杂志上花时间多,另外该研究还调查了互联网对他们日常生活的影响.故本题答案为C选项.

点评 本文是一篇科教类阅读,题目涉及多道细节理解题,做题时结合原文和题目有针对 性找出相关语句进行仔细分析,结合选项选出正确答案.推理判断也是要在抓住关键句子的基础上合理的分析才能得出正确的答案.

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