题目内容

13.Why does Facebook use blue as its primary branding color?According to The New Yorker,the reason is simple:it's because Mark Zuckerberg is red-green colorblind.As the Facebook CEO told the magazine,"Blue is the richest color for me-I can see all of blue."
While Facebook's choice of blue didn't come after extensive research,it's most likely not sheer coincidence that two other major social networking sites-Twitter and LinkedIn-also picked blue as their dominant color.
Blue is the color of the intellect,the mind,making it the color of communication.And when you think about social media,it's all about communicating.Besides,blue is the world's favorite color,multiple surveys have shown.Ask people their favorite color,and in most parts of the world roughly half will say blue,a figure three to four times the support for common second-place finishers like purple or green.The color is also associated with trust,honor and productivity,which constitute how a lot of businesses want to be perceived.
Another example is CocaCola.It's not by accident that its logo and cans have remained red for decades.The mention of the beverage probably had you think of red immediately,the most emotionally intense color associated with boldness,love and life.
The visual sense is the strongest developed sense in most human beings.Research has revealed that people make a subconscious judgment about a person,environment,or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone.It's only natural that advertisers and marketers have spent vast amount of time and money in attempts to use color for the purpose of influencing consumers to use their services or buy their products
(Note:Answer the questions or complete the statements in NO MORE THAN TEN WORDS.)
 
78.Why do some networking sites use"blue"as their dominant color?Because it stands for the intellect and the mind.
79.That businessmen are supposed to think carefully about the color they choose is thatit is associated with trust,honor and productivity.
80.According to the survey about their favorite color,roughly half in most parts of the worldsupport blue.
81.What is the main factor when people make a subconscious judgment?The main factor is based on color alone.

分析 视觉是绝大部分人最发达的感觉,人们对他人、环境或产品最初的判断有百分之六十二至百分之九十来自于视觉看见的颜色,因此广告商和市场营销人员常利用颜色来吸引顾客.

解答 78.Because it stands for the intellect and the mind.
细节理解题  根据第三段Blue is the color of the intellect,the mind…可知,Facebook,Twitter and LinkedIn等网络公司使用蓝色作为主色是因为蓝色代表着智力和思想.
79.it is associated with trust,honor and productivity
推理判断题  根据根据第三段The color is also associated with trust,honor and productivity,which constitute how a lot of businesses want to be perceived.可知,颜色与信任、荣誉及生产力联系在一起,而信任、荣誉及生产力也是许多企业想要给顾客的印象,所以商人在选择颜色时要慎重.
80.roughly half in most parts of the world.
细节理解题   根据第三段Ask people their favorite color,and in most parts of the world roughly half will say blue可知,几乎世界上一半的人最喜欢的颜色都是蓝色.
81.The main factor is based on color alone.
细节理解题  根据最后一段Research has revealed that people make a subconscious judgment about a person,environment,or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone.可知,人们在进行最初判断时,主要是依据所判断对象的颜色.

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8.Phrases like"tiger mom"and‘‘helicopter parent"have made their way into everyday language.Many of us find ourselves drawn to the idea that with just a bit more parental hard work and effort,we might turn out children with bright futures.But is there anything wrong with a kind of"overparenting style"?
Parental involvement has a long history of being studied.Many of the studies,conducted by Diana Baumrind,a famous psychologist at the University of California,Berkeley,have found that a good parent is the one who is involved and reacts to her child in a positive way,who sets high expectations but gives her child independence.These"authoritative parents"appear to hit the sweet spot of parental involvement and generally raise children who do better academically,psychologically and socially than children whose parents are not strict and less involved,or controlling and more involved.Why is this parenting style so successful?
Authoritative parents actually help improve motivation in their children.Carol Dweck,a social psychologist at Stanford University,has done research that indicates why authoritative parents raise more motivated children.In a typical experiment,Dr.Dweck takes young children into a room and asks them to solve a simple puzzle.Most do so with little difficulty.But then Dr.Dweck tells some,but not all,of the kids how clever they are.As it turns out,the children who are not told they're smart are more motivated to solve increasingly difficult puzzles.They also show higher levels of confidence and show greater progress in puzzle-solving.
As the experiment suggests,praising children's talents and abilities seems to shake their confidence.Dealing with more difficult puzzles carries the risk of losing one's status as"smart".Dr.Dweck's work strongly supports that of Dr.Baumrind,who also found that reasonably supporting a child's independence and limiting interference (干涉) causes better academic and emotional results.
The central task of growing up is to develop a sense of self that is independent and confident.If you treat your young child who is just learning to walk as if she can't walk,you reduce her confidence.Allowing children to make mistakes is one of the greatest challenges of parenting.It is easier when they are young.The potential mistakes carry greater risks,and part of being a parent is reducing risk for our children.

32.According to the passage,a"tiger mom"D.
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B.speaks her children's everyday language
C.places reasonable expectations on her children
D.pays close attention to her children's experiences
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B.foster independence in children
C.face more challenges of children
D.lead to children's academic success
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D.bright children usually show less confidence in difficult games
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A.children should not be given much freedom
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C.parents should allow their children to learn from mistakes
D.children should correct mistakes with the help of their parents.

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