题目内容
DTaste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．71．According to the passage the preference test was conducted in order to______ A．show that a person's opinion about taste is mere guesswork B．compare the ability of the participants in choosing their drinks C．find out the role taste preference plays in a person's drinking D．reveal which cola is more to the liking of the dr-inkcrs72．The statistics recorded in the preference tests show that A．there is not much difference in taste between Coca-Cola and Pepsi B．few people had trouble telling Coca-Cola from Pepsi C．people's tastes differ from one another D．Coca-Cola and Pepsi are people's two most favorite drinks73．It is implied in the first paragraph that______ A．the competition between the two colas is very strongB．blind tasting is necessary for identifying fansC．the purpose of taste test is to promote the sale of colasD．the improvement of quality is the chief concern of the two cola companies74．The underlined word "bumout" here refers to the state of ．A．being seriously bumt in the skinB．being badly damaged by fireC．being unable to bum for lack of fuelD．being unable to function because of too much use75．The author's purpose in writing this passage is to ．A．emphasize that taste and price are closely related to each otherB．recommend that blind tasting be introduced in the quality control'of colasC．show that taste preference is highly subjectiveD．argue that taste testing is an important marketing strategy
(06·陕西B篇)
LONDON Thursday Just Read—Eddy missed his girlfriend so made he flew back to Britain from Austrahe to propose(求婚) to her.The pooblem is she did the same in the opposite diffion.
He and Anna crea manaed to miss each other when the the same airporr waiting room in Singaoore at he same time to wait for connecting mghrs.
Anna,heartbrok,when she arrived at Eddy’s Sydney flat lind he had flow to London,told times,“It was as though someone was playing a cruel joke on. ”
“He is the most romantic person I have ever known.I think our problem is that we are both quite impulsive(冲动的)people.We are always trying to surprise each other.”
After an 11,000-mile flight across gome,she wa greeted by Eddy’s astonished roommate asking what she was doing.
Eddy,a 27-year-old enginee taken year off to travel round Austr be he was missing Anna,a 26-year sece,so much he got a job on a Syd (工地)and started savir for a surprase.
He then flew bome no and went to her flat armed with engegerment(订婚) ring,wine
and thougens.
“I really miseed Anna and I’d been thinking about her all the come I was so excited when she phoned me flom Ausrralia,”he said.
Eddy then asked Anna to marry him on tbe phone .“I didn’t know whether to laugh or cry but I accepted,”she said.
Anna was given a tour of Sydney by Eddy’s friends before going back home.Eddy and to stav in Britain for two weeks beean a could not change his ticket.
45.What does the last sentence of the first paragraph tell us?
A.Anna flew to Britain from Australia to marry him.
B.Anna flew to Australia from Britain to marry him.
C.Anna flew to Britain from Australia to propose to him.
D.Anna flew to Australia from Britain to propose to him.
46.The underlined word“miss”in paragraph 2 most probably means_______.
A.escape from B.fail to understand
C.fail to meet D.long to see
47.Eddy got a job on a Sydney building site because he________.
A.wanted to travel round Australia
B.needed monev to pay his daily cost
C.was an engineer at this building site
D.hoped to make money from this job
48.Which of the following is TRUE about Eddy and Anna according to the text?
A.Eddy proposed to Anna on the phone and Anna accepted.
B.Anna stayed in Australia waiting for Eddy’s arrival.
C.Anna bad a good time touring Sydney with Dddy.
D.Eddy met Anna in the airport waiting room by chance.
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food．The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand．In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong．Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
1.According to the passage the preference test was conducted in order to
A．show that a person's opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person's drinking
D．reveal which cola is more to the liking of the dr-inkcrs
2.The statistics recorded in the preference tests show that
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people's tastes differ from one another
D．Coca-Cola and Pepsi are people's two most favorite drinks
3.It is implied in the first paragraph that
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
4.The underlined word "bumout" here refers to the state of ．
A．being seriously bumt in the skin
B．being badly damaged by fire
C．being unable to bum for lack of fuel
D．being unable to function because of too much use
5.The author's purpose in writing this passage is to ．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control'of colas
C．show that taste preference is highly subjective
D．argue that taste testing is an important marketing strategy
D
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
71．According to the passage the preference test was conducted in order to______
72．The statistics recorded in the preference tests show that
73．It is implied in the first paragraph that______
74．The underlined word "bumout" here refers to the state of ．
75．The author's purpose in writing this passage is to ．
LONDON Thursday Just Read-Eddy missed his girlfriend so made he flew back to Britain from Austrahe to propose(求婚) to her.The pooblem is she did the same in the opposite diffion.
He then flew bome no and went to her flat armed with engegerment(订婚) ring,wine and thougens.“I really miseed Anna and I’d been thinking about her all the come I was so excited when she phoned me flom Ausrralia,”he said.
1. What does the last sentence of the first paragraph tell us?
A. Anna flew to Britain from Australia to marry him.
B. Anna flew to Australia from Britain to marry him.
C. Anna flew to Britain from Australia to propose to him.
D. Anna flew to Australia from Britain to propose to him.
2. The underlined word“miss”in paragraph 2 most probably means_______.
A. escape from B. fail to understand
C. fail to meet D. long to see
3. Eddy got a job on a Sydney building site because he________.
A. wanted to travel round Australia
B. needed money to pay his daily cost
C. was an engineer at this building site
D. hoped to make money from this job
4. Which of the following is TRUE about Eddy and Anna according to the text?
A. Eddy proposed to Anna on the phone and Anna accepted.
B. Anna stayed in Australia waiting for Eddy’s arrival.
C. Anna bad a good time touring Sydney with Daddy.
D. Eddy met Anna in the airport waiting room by chance.
