题目内容

 

The iPad, a new e-tablet gadget will take online activities truly mobile. It will allow you to read the news in bed, play multiplayer game on any surface, check a recipe in a busy kitchen or view a large-scale Google map.

It will declare a new age of online media production, taking newspapers and magazines down the new stage. Online versions can now become truly interactive. The editor of Time magazine Richard Stengel said, “The iPad will transform the way journalism works. It will become a new way of storytelling”.

Perhaps most important to the masses, it is a traditional computer but so convenient to use. There are no cords(电线), and it’s totally mobile. You press a button and it comes on in seconds. To add a program, you just download it from the Internet. There is no file directory, so you won’t be confused with file locations.

Since almost everyone uses a computer in the office or at school, the need for the traditional desktop model at home is disappearing. Slate Magazine’s Farhad Manjoo calls the iPad the perfect alternative to the full home computer system.

However, opinions are summarized as a simple statement: If you are a tech-head you will hate it, if you are everyone else you will love it. It’s “laughably absurd” on one blog and a “magical revolution” on another.

This first version of the iPad lacks many basic features. Tech-heads dislike the device not because of what it offers, but because of what it doesn’t offer. It doesn’t have flash or a camera. It can’t access many of the world’s mobile applications, and it has a very restricted APPLE store. Based on purely technological grounds, the iPad is said to lack more than it gives.

But if you are not part of the technologically well-versed, and you love the iPod and iPhone, “this device is for you,” said Steve Jobs, Apple’s CEO.

But no matter how you feel about the iPad, as a tech-head or an everyman, there’s no arguing with its appeal. Love it or hate it, the iPad sold over 600,000 units on its opening weekend, surpassing(超过) the iPhone’s record sales in 2007.

It’s uncertain how long it will take to hit the tech markets here in China, but when it does, expect the iPad fashion to continue. Apple predicts it will sell over 7.1 million units in the first year. Maybe not magical, and definitely not absurd, but if the iPad follows in the footsteps of the iPhone and iPod, you could be reading this newspaper on it in the near future.

1.Which of the following is NOT the reason why people think the iPad a “magical revolution”?

    A. The iPad will make online activities truly mobile.

    B. The iPad will predict a new age of online media production.

    C. The iPad is sure to take the place of the full home computer system.

    D. The iPad can make many world’s mobile applications accessible.

2.Which of the following statements is false according to the passage?

    A. Unlike those traditional computers, the iPad can save you much trouble.

    B. The iPad set up a new record sale when it first came onto the market.

    C. The iPad will probably hold a big share in the tech market in China.

    D. The iPad depends on cords to download a program from the Internet quickly.

3.What technological problem do experts think the iPad has?

    A. The iPad is lacking in what other computers can offer.

    B. People might misunderstand its magical features.

C. Reporters and journalists don’t have to efficiently with the help of the iPad.

    D. Compared with the iPhone and iPod, iPad might confuse the users more easily

4.Which of the following would be the best title for the passage?

A. Why do People Love the iPad              B. The Popularity of the iPad

C. Loving and Hating the iPad                   D. A Magical Revolution

 

【答案】

1.D

2.D

3.A

4.C    

 

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A report by the Consumer Electronics Association says electronics are among the most popular gifts being bought this holiday season. 
Jim Barry is a spokesman for the Consumer Electronics Association. He says the CEA study found that electronics represent three of the top five things on its "holiday gift wish list" this year.
JIM BARRY: "Notebook computers are at the top, followed by iPads and then e-readers. IPad is a touch-screen tablet computer and that's really the big player in that category."
The computer company Apple began selling its small, touch-screen computers in April.   People use the touch-screen computers to surf the Web, write e-mails, watch movies and read books. Since the iPad's release earlier this year, several other companies have come out with their own tablet computers just in time for Christmas.
A report from the e-Marketer research group predicts that worldwide, tablet sales will reach more than eighty-one million in two thousand twelve. Still, Jim Barry says these devices are facing tough competition this year from another Christmas favorite.
JIM BARRY: "Another hot category right behind that are the e-readers. So you can read on an iPad or a touch-screen tablet, but the e-book readers are less expensive. The Kindle is the market leader there, from Amazon. But you also have the Nook from Barnes and Noble and the e-reader from Sony. And you have more and more of those e-readers coming into the market as well."
The Consumer Electronics Association report found that iPod music players are also in high demand this holiday season.  
But not all of the things on the holiday gift wish list involved electronics. Clothes, cars and motorcycles also made the list. So did family togetherness and good health. And the one thing that people wanted most?
JIM BARRY: "At the top of the list was peace and happiness."
That is also our wish for you this holiday season.
【小题1】The best title of the passage is         .  

A.How to choose a suitable gift for Christmas
B.iPads, E-Readers, Notebook Computers top wish lists
C.What we should buy for our kids this holiday season
D.How modern technology is changing the way people relate
【小题2】People use the touch-screen computers to do all the following things except         .  
A.surf the Web and write e-mails
B.watch movies and read books
C.surf the Web and contact others on phone
D.surf the internet and use it as an e-reader
【小题3】Which of the following sentences is TURE?  
A.iPads are the most popular gift among all the electronics.
B.Only the computer company Apple releases a touch-screen tablet computer.
C.All of the things on the holiday gift wish list are electronics.
D.There are more and more kinds of e-readers in the market.
【小题4】You don't have enough money for an iPad, but you can buy          for a friend who enjoys reading.  
A.notebook computersB.iPod music players
C.touch-screen tablet computerD.e-book readers
【小题5】We can infer from the last paragraph that         .  
A.people value peace and happiness more than anything else
B.clothes, cars and motorcycles are also popular gifts for Christmas
C.family togetherness and good health don't make the list
D.JIM BARRY also sends their wish for us this holiday season

On March 28th, the New York Times will begin charging all but the most infrequent users to read articles online.

In a letter to readers, Arthur Sulzberger, Jr., the publisher of the paper, laid out the details of the paywall, which he said will go into effect immediately in Canada and on March 28th for the rest of the world. He called the move “an important step that we hope you will see as an investment in the Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform.”

Sulzberger said that readers will be able to read 20 articles per month at no charge. Once they click on the 21st piece, however, they’ll be presented with three payment options: $ 15 for four weeks of online and mobile application access, $ 20 for access to the site and the iPad application, or $ 35 for access to everything. People who already receive the printed paper through home delivery will enjoy free and unlimited access to the Times on all platforms.

These details largely agree with earlier reports on how the paywall would work. The Times had made it clear that it did not want to imitate the total paywalls put into effect by papers such as The Times of London and Newsday, which block access to all contents unless the reader pays.

The paper also signaled that it wants to stay relevant in the social media world. According to Sulzberger's announcement, people who come to the Times site from Facebook, Twitter or from blogs will be able to read those articles even if they have gone over their monthly limit.

However, Sulzberger said that a limit will be placed on “some search engines”, meaning that after readers have accessed a certain number of articles from search engines, any further articles they access from there will be added to their monthly count. It was reported that the only search engine that will be affected this way is Google, where there will be a five-article limit. This marks a clear attempt by the Times to close what could be a giant loophole (漏洞), since so much online traffic is directed through Google. But it also presents a risk for the Times for the same reason.

Sulzberger seems well aware of the risk. “The challenge now is to put a price on our work without walling ourselves off from the global network,” he said, adding that the Times must “continue to engage with the widest possible audience.”

1.The author’s main purpose in the text is to _______.

A. describe research findings                   B. report a piece of news

C. make advertisements                        D. suggest a solution

2.Why will the Times charge their online readers?

A. It wants to stay relevant in the social media world.

B. It has too many readers coming from the other sites.

C. It is seeking new financial sources for its development.

D. It is trying a way to offer better service to its readers.

3. Who will be limited to the New York Times articles?

A. Those subscribing to the printed newspapers

B. Readers clicking through from Facebook.

C. Those using Google research engine

D. Readers paying $ 35 a month.

4.What challenge may the paywall bring to the New York Times?

A. It may bring the Times more competition with the other media

B. It may stop the Times connecting to the global network

C. It may block the readers from the other websites

D. It may result in huge drops in papers' online readership

 

The 115-year-old prestigious (有名望的)Oxford Dictionary will now include popular new Chinese terms like“shanzhai” “youtiao” and “fangnu”, as part of the modern Chinese language.

As China plays a more and more important role in the world economy, the Chinese language is forever developing, attracting more attention from people who want to understand this ancient yet lively language.

For instance, the word “shanzhai” is used to describe the countless knockoffs(名牌仿制品)of iPhones or designer bags imprinted with Louis Vuitton logos.

Another new term in the new edition is the word “fangnu”, or a “mortgage slave” —a term used to describe the phenomenon in large cities where well-educated youth complain of a miserable existence due to the heavy burden of a home mortgage.

All these new or often fashionable terms can be found in the new Oxford English –Chinese, Chinese-English dictionary that was unveiled(公布于众的)in the recently concluded Beijing International Book Fair last week.

The dictionary now is available for retail sales since the beginning of this month.This dictionary is the largest single volume English-Chinese, Chinese-English dictionary and contains 670,000 words and phrases after five years of preparation.Sixty editors from the Oxford University Press and its partner in China—the Foreign Language Teaching and Research Press—worked together on the project.According to Julie Kleeman, the dictionary’s chief editor, most of the firm’s editors were Chinese, while about one fourth were native-English speakers.

“We don’t want to make it florid(绚丽的), we want it to be modern and conversational...many of the words in the present dictionary are no longer in use,” said Kleeman.“The need for studying Chinese by foreigners today is totally different from decades ago...Precise, native and practical—that is our main advantage,” she said.

Kleeman said newer publications updates will be available only for the online version as language often changes too quickly for book versions to keep pace.The online version will also offer a Chinese phonetic pronunciation guide.The online version, allowing access via different platforms from the PC to the iPad, will be ready “as soon as possible”, Kleeman said.

1.According to the above passage, we learn that ________

A.knockoffs can be found in China but not very often.

B.the Oxford University Press made the dictionary without outside aid.

C.most Chinese editors are also native speakers of English.

D.well-educated youth in China’s big cities have difficulty buying houses.

2.The possible reason why newer publications updates are not available for book versions is that ________.

A.book versions can’t keep up with the changes of language.

B.the computer network is available everywhere.

C.book versions can’t offer a Chinese phonetic pronunciation guide.

D.computer technology like the PC and the iPad keeps pace with language.

3.What is the main idea of the passage?

A.New Chinese terms like “shanzhai” and “fangnu” have got into Oxford Dictionary.

B.The latest Oxford English-Chinese, Chinese-English Dictionary is on the market

C.Oxford Dictionary has become more fashionable due to the Chinese language.

D.Beijing International Book Fair was where the new Oxford Dictionary was published.

 

阅读下面短文,根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意:表格中的每个空格只填一个单词。请将答案写在答题卡相应题号的横线上。

Some young people have become disappointed with how commercialized Christmas has become. As a result, they try to break with established traditions. What do they do to get more out of Christmas?

Ways of celebrating

By booking a short holiday abroad they can escape winter weather. OK, so flying to warm countries is great for those who live in cold winter climates. But how do you celebrate Christmas when your year-round climate is warm, or even hot?

In California, Santa Claus arrives on a surfboard, wearing an unusual red wetsuit. As long as he comes bearing presents, Surfing Santa would probably be welcome anywhere.

In Australia, many young people enjoy the warm weather with a beach barbecue and cold beer. In recent years, Bondi Beach has become an attraction for overseas visitors to gather and celebrate. It’s not uncommon for numbers to reach 40,000 on Christmas day.

Gift giving

We all know the feeling: you receive the kind of gift that you wouldn’t choose for yourself in a million years. But you have to bear it pretending that you love your new present.

To avoid this experience, many people give gift vouchers(购物礼券)at Christmas. With this, the receivers can buy whatever they want.

Digital and electronic goods feature highly on many young people’s Christmas wish lists. Not surprisingly, then, the Guardian’s top gifts for modern young people are:

Apple’s iPad: The iPad is probably one of the hottest items of the year. However you look at it, almost everybody wants one.

Digital Cameras: Christmas is the perfect time to give this gift that can help you to catch those special seasonal memories. Digital cameras are not as expensive as they used to be, either. You can take a bargain for as little as $100.

Title

Celebrating in new ways

Situation

☆ Being   1.  with the commercialized performances.

☆Breaking the established  2. .

Ways to celebrate   3. 

☆ Flying to warm places to   4. the cold winter.

  5.  the surfing Santa in California.

☆ Enjoying a barbecue on the   6. Bondi Beach in Australia.

 7. for giving

☆ Giving vouchers to avoid a gift that may not be   8. .

☆ Buying a  9. item – an iPad.

☆ Choosing a   10.  digital camera.

 

Hikosaburo Yasuda of Nakano, Japan, plans to buy an iPad to keep up with junior members in his computer club."It's important to always try new things, otherwise you get left behind," he says.  

        

         Yasuda is 95 years old.He and his colleagues, looking for easier ways to search the Web and send e-mail, represent a potential market for Apple (AAPL)'s iPad.The company has sold 3.27 million iPads since its launch in April, but doesn't break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them.However, anecdotal evidence suggests it's a hit with the elderly.

         The iPad's intuitive interface (直观界面) makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: "The iPad is a good tool for the elderly because it's very forgiving of mistakes." Miura's team uses computers to help train senior citizens to rejoin the workforce."Unlike the PC, it doesn't require previous knowledge," he says.

         James Cordwell, a technology analyst at Atlantic-Equities in London, says the iPad's popularity with the elderly is helping Apple reach beyond its traditional base of younger customer. “The world’s population, especially in developed markets, is getting older, and it’s probably a market where Apple has least entered,” Cordwell says. Elderly users are “a key source of growth for them in the future.”

The elderly in Japan, who make up an estimated 22 percent of the population, may prove particularly receptive to the iPad. They spend more than any other group in the country except for those under 30, according to a report by Japan's Cabinet Office. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and stave off dementia. "Trying new things like that is a good mental exercise," he says.

1.The underlined part “a hit” in Paragraph 2 may probably mean “      ”.

         A.a hard strike           B.a heavy burden     C.quite popular          D.very familiar

2.Which of the following is NOT an advantage of the iPad over the PC?

         A.It has intuitive interface.                              B.It is easier to operate.

         C.It is more accessible to beginners.            D.It is a good mental exercise.

3.What can we learn from the passage?

         A.The people under thirty are the largest consumers in Japan except for the elderly.

         B.The traditional customers of AAPL’s products are usually the yong.

         C.The elderly will soon grow into the largest customer group in place of the young.

         D.The elderly in Japan have great enthusiasm for latest hi – tech products.

4.What could be the best title for the passage?

        A.The iPad leads Apple to the elderly

         B.Ipad hits Japan’s store shelves

         C.Ipad’s arrival in Tokyo causes Uapanese to reflect

         D.AAPL attempts to balance the old and the yong

 

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