题目内容
Riding a London subway, a person from China will notice one major difference; in London, people do not look at each other. In fact, eye contact is avoided at all time. That's not rudeness— people are just too busy to bother looking.
Busy doing what, you ask? Well, they're certainly not using the time for a moment of quiet reflection(沉思).Nor are they reading a book. New techology has replaced quiet habits. Today the only acceptable form of book on the London Underground is an e-book.
Apple must earn a fortune from London commuters(乘车上下班的人). Since the launch of the iPhone in 2007, over 40,000-yes, that's 40,000-"apps"(programs downloaded for the iPhone)have been designed.
Commuters love them because they are the perfect time-filler. One "app",called iShoot, is a game that features tanks. Another one, Tube Exits, tells passengers where to sit on the train to be closest to the exit of their destination(目的地). ISteam clouds the iPhone screen when you breathe into the microphone. You can then write in the "steam" on your phone screen.
For those without an iPhone, another Apple product, the iPod, may be the distraction(消遣)of choice. It's not just teenagers who "plug in" to their music-iPods are a popular way to pass the time for all ages.
And if games, e-books and music aren't enough to keep you occupied. Then perhaps you would prefer a film? The development of palm(掌上)DVD technology means many commuters watch their favorite TV show or film on the way to work. With all this distraction, it's amazing that people still remember to get off the train.
【小题1】People in London do not make eye contact on the subway because they are busy .
A.going to work |
B.reading books |
C.thinking private thoughts |
D.playing games, reading e-books, listening to music or watching films |
A.habits | B.“apps” | C.iPhones | D.films |
A.iShoot | B.Tube Exits | C.iSteam | D.iPod |
A.delighted | B.busy | C.amused | D.controlled |
A.London commuters are unfriendly to strangers |
B.Apple has earned a lot of money from selling 40,000 apps |
C.technology is changing the way London commuters spend their traveling time |
D.with all the new time-fillers, London commuters often forget to get off the train. |
【小题1】D
【小题2】B
【小题3】A
【小题4】B
【小题5】C
解析
They say that "seeing is believing", but when it comes to TV commercials, this is not always the case.
The world's leading mobile phone maker, Nokia, released its latest model Lumia 920 on Sept. 5. The smart phone was supposed to possess an advanced camera, which let customers shoot better pictures at night and record stabilized videos. To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.
The next day Nokia apologized, "In an effort to demonstrate the benefits of visual image stabilization, we produced a video that simulates(看起来像)what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation——a practice called "advertising photography".
McDonald's video in June explained the "art". It showed how its burgers get dolled up(装扮)before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together with absolute precision so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software Photoshop is also used to add visual effects.
So don't feel ____________________when you get a burger that never looks like what you see in ads.
1. What do the underlined words "the case" in Paragraph l refer to? (within 5 words)
2. For what purpose did Nokia create the video? (within 8 words)
3.Why did Nokia apologize based on the text? (within 10 words)
4.Why does the author give the example of McDonald's video in Paragraph 4? (within 10 words)
5.Fill in the blank in Paragraph 5 with proper words.(within 2 words)