题目内容
Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it.
“There are many better ones available now. It's time to upgrade(更新)my phone.”
Li's impatience is shared by many. Shortly after the season when new products are released, many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers' minds are occupied by Apple's newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?"
According to Donald Norman, an American author, “planned obsolescence (淘 汰)” is the trick behind the upgrading culture of today's consumer electronics industry.
Electronics producers strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick- they're not inventing anything new,” Norman said. “This is a wasteful system through which companies-many of them producing personal electronics - release poor-quality products simply because they know that, in six months or a year, they'll put out a new one.”
But the new psychology of consumers is part of this system ,as Norman admitted, “We now want something new ,something pretty, the next shiny thing.” In its most recent year, Apple's profit margin was more than 21 percent. At Hewlett-Packard ,the world's biggest PC maker ,it was only 7 percent.
Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version, even when the changes are slight.
As to Li Jijia ,the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
“Some games require better hardware to run,” said Li. “If you don't join in, you lose part of the connection to your friends.”
39. What's the author's attitude towards people's greed for new products?
A. Supportive. B. Optimistic. C. Critical. D. Unclear.
40. How do the electronics companies successfully promote their latest products?
A. They make full use of the "planned obsolescence” strategy.
B. They make a fool of customers by recycling their old products.
C. They control the customers' way of thinking while shopping.
D. They invent new products to attract the youth like Li Jij ia.
41. Why is Apple Company interested in producing latest version of its product?
A. To provide customers with better service.
B. To defeat other competitors like Hewlett-Packard.
C. To establish a favorable image of itself among its customers.
D. To make huge profits out of its business.
42. It can be inferred from the last paragraph that Li Jijia feels the need to replace his smart-phone as a result of____.
A. new psychology B. peer pressure
C. life style D. friends' expectation
CADB
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"S. H.E. is going to sing at the CCTV annual Spring Festival Evening Party, is that true?" cried out Peng Weiye, a Senior 2 girl in Shanghai and die-hard S. H.E. fan.
After checking it on the Internet, Peng quickly phoned friends to spread the news. For fans like her, S. H. E. ’s performance is perhaps the only part of the old fashioned evening to get excited about.
The Taiwanese band is made up of Selina, Hebe and Ella. Their name comes from the first letter of each of the singers' English names.
Last week S. H. E. announced they would perform in Las Vegas, US, over Christmas and then in Guangzhou on January 15.
At their Shanghai show on October 30, hundreds of parents waited outside the Hongkou Stadium. Inside, thousands of teenagers sang, cried and shouted as the band performed.
"I love their music, healthy image and everything related to them. Thank God that, although my parents don't understand why I love them so much, they still bought me a ticket for that show," said Peng about the Shanghai performance.
It is not just on the mainland that the three girls have made audiences much excited. In the past year the band has passed through Taiwan, Hong Kong and even Singapore and Malaysia.
When the three high school girls entered a singing contest in Taiwan in 2000, none of them ever dreamed of being a superstar. "We had never met before, and we didn't talk at all at the beginning," recalled Ella.
When asked about the secret of their success, she said, "Our average looks and not-so-expensive clothes keep us close to our fans. We are happy to be the girls next door, your singing sisters."
"It's really a magical journey, from day-dreaming high school girls to singers performing on the same stage as our idols(偶像). Nothing but magical," she said.
1. Why was Peng Weiye, a Senior 2 girl, so excited?
A.S.H.E. band will get the old fashioned evening exciting. |
B.S. H.E. will perform in Las Vegas over Christmas. |
C.Her parents bought her a ticket for S. H. E. Is Shanghai show. |
D.S. H.E. will perform on the CCTV Spring Festival Evening Party. |
2.How did the Taiwanese band get the name?
A.Their fans gave the name to them. |
B.Their idols had a deep influence on them. |
C.A singing contest gave their idea of the band name. |
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D.The first letters of Selina, Hebe and Ella form the band name. |
3.What do you know about Peng Weiye?
A.She stayed outside the Hongkou Stadium to listen to S. H. E. 's performance. |
B.She will watch the performance in Guangzhou on January 15. |
C.She pays close attention to everything about S. H. E. |
D.She was grateful that her parents understood and supported her. |
4.Which is true about S. H. E. ?
A.The secret to their success is their pretty faces and lovely clothes. |
B.They were close friends when they entered a singing contest. |
C.They caused a storm of excitement in Southeast Asia. |
D.They have well prepared to perform with their idols. |
5. Which do you think is NOT the reason for S. H. E’s popularity among their fans?
A.Their music and their healthy image. |
B.Their success meets their fans’ day dream of becoming others’ idols. |
C.They can make audience much excited |
D.Their average looks and not-so-expensive clothes keep them close to their fans. |